Jump to content
News
Reviews
Discussons
Activity
Create New...
Close
  • William Maley
    William Maley

    By William Maley •

    PSA Group Has 15 States As Possible Entry Points For Return To America

      But what happens if the tariffs go into effect?

    PSA Group has been hard at work on its plan to return to the U.S. by 2026. They already have a brand chosen that will lead the launch (bur aren't saying if it will be Citroen, DS, Peugeot, or the recently acquired Opel/Vauxhall) and has open their U.S. headquarters in Georgia. The next step is figuring out where they'll begin selling vehicles.

    Larry Dominique, CEO of PSA Group North America told reporters that he has his eyes on 15 states to launch. Among the states mentioned include,

    • Arizona
    • California
    • Florida
    • Georgia
    • Illinois
    • Maryland
    • Massachusetts
    • New Hampshire
    • New Jersey
    • New York
    • North Carolina
    • Texas
    • Virginia
    • Washington

    "Those states are of the most interest to me at this point in time because they're high volume and import receptive," Dominique told Automotive News.

    But there is an elephant in the room concerning PSA's plan, tariffs. As we have been reporting for the past couple of months, the U.S. Commerce Department is conducting an investigation into imported cars and car parts as a matter of national security. This could result in vehicles being hit with a 25 percent tariff. 

    “Tariffs are on our minds. Tariffs impact how fast and at what price point we import vehicles into the U.S. I’m crossing my fingers," said Dominique.

    According to Bloomberg, PSA Group could look into entering the Canadian market first and play the waiting game for the U.S. if tariffs do go into effect. The company may also offer more expensive vehicles to balance out the hit made by tariffs.

    Source: Automotive News (Subscription Required), Bloomberg

    Go to articles

    User Feedback

    Recommended Comments

    Robert Hall

    I assume their US entries would be CUVs like the DS7 and Cactus.   The Cactus did have some Citroen weirdness, but less so w/ the latest version.   For any French brand to succeed in the US, they would need to play up French aspects and the weirdness when compared to the generic Asian brands or Germans.

    Link to comment
    Share on other sites
    Drew Dowdell
    1 hour ago, riviera74 said:

    Warning to all: tariff wars tend to lead to shooting wars.  As for PSA, what can they offer that cannot be filled by the Japanese or the Koreans or the Germans?

     

    I wonder about that. What's to say that everyone else doesn't just ignore the US and enter into trade agreements leaving us out. Japan and the EU just signed one.

     

    • Like 1
    Link to comment
    Share on other sites
    balthazar
    29 minutes ago, Drew Dowdell said:

    I wonder about that. What's to say that everyone else doesn't just ignore the US and enter into trade agreements leaving us out. Japan and the EU just signed one.

    JAPAN IS PULLING OUT OF THE US MARKET???

    • Haha 1
    Link to comment
    Share on other sites
    G. David Felt
    12 hours ago, riviera74 said:

    Warning to all: tariff wars tend to lead to shooting wars.  As for PSA, what can they offer that cannot be filled by the Japanese or the Koreans or the Germans?

    Yes in the past the tariff wars ended up being a shooting war. Hopefully humanity is past that and can see the destruction a shooting war would cause.

    PSA, Dead Horse walking. Their weirdness is too weird for the US market. They would have to really come in with a Quality product that can sell on feature functions not already found as you stated by the Asian or Germans auto companies.

    Unlike Terrible quality Alfa that should have been left dead, PSA would be going down a path that left a very bad taste in Americans mouth. I doubt they would have much more success now than they did then.

    PSA is one company I can see going away on the global stage and due to gov support staying a french weirdness only.

    Link to comment
    Share on other sites
    Drew Dowdell
    16 hours ago, balthazar said:

    JAPAN IS PULLING OUT OF THE US MARKET???

    Not what I said. 

    But if they did, they'd have a lot of factories to give up. Toyota builds a higher percentage of its vehicles in the US than Buick does.  Hyundai and Kia aren't far behind. 

    Link to comment
    Share on other sites
    Drew Dowdell
    6 hours ago, dfelt said:

    Yes in the past the tariff wars ended up being a shooting war. Hopefully humanity is past that and can see the destruction a shooting war would cause.

    PSA, Dead Horse walking. Their weirdness is too weird for the US market. They would have to really come in with a Quality product that can sell on feature functions not already found as you stated by the Asian or Germans auto companies.

    Unlike Terrible quality Alfa that should have been left dead, PSA would be going down a path that left a very bad taste in Americans mouth. I doubt they would have much more success now than they did then.

    PSA is one company I can see going away on the global stage and due to gov support staying a french weirdness only.

    I'm fairly certain what they'll bring over is the Peugot line or DS line which is pretty conventional and could be mistaken for a luxury Kia

    • Thanks 1
    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×

  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • smk4565
      Subaru News: 2026 Subaru Solterra Gets Important Upgrades

      By smk4565 · Posted

      The 2026 Solterra, now with more Camry front end styling!   It looks better since the original looked terrible, this gets them to average looking.  I doubt 338 hp yields a sub 5 second 0-60 run, maybe mid 5's.  They at least got the range fixed, so if the price is the same as before, it gets it more competitive with the Equinox and iD4.
    • ccap41
      Subaru News: Subaru Reveals new 2026 Subaru Trailseeker

      By ccap41 · Posted

      I just had a feeling with a larger vehicle and therefore less range, it was probably the same battery size just plopped into a larger vehicle. 
    • Paolino
      VW News: Volkswagen Adds More Turbo to Tiguan

      By Paolino · Posted

      I really like that interior...
    • Drew Dowdell
      VW News: Volkswagen Adds More Turbo to Tiguan

      By Drew Dowdell · Posted

      New York - The updated 2026 Volkswagen Tiguan hasn't quite reached the U.S. yet, but at the New York International Auto Show today, Volkwagen took the wraps off an higher performance version of their small crossover.  Volkswagen is calling this the 2026 Volkswagen Tiguan SEL R-Line Turbo, quite a mouthful and somewhat confusing with the Turbo moniker as all Tiguans are come equipped with a 2.0-liter turbocharged engine. In standard form, the turbocharged engine in the regular Tiguan produces 184 horsepower and 224 lb-ft of torque.  For the "Turbo" model, VW pulls technology from the GTI in the form of a larger turbocharger and some upgraded strength engine internals.  For the Tiguan R-Line Turbo, power jumps 67 horsepower and 51 lb-ft of torque, bringing the grand total to 268 horsepower and 258 lb-ft of torque.  This makes it a higher output than VW's own hot hatch, the GTI which clocks in at 241 horsepower. That 258 lb-ft is available over a broad rpm range of 1900 - 5400 rpm. The Tiguan Turbo sends this extra power through an 8-speed automatic to the standard 4Motion all-wheel drive.  While more power is great, the new Tiguan also drops 170 lbs of weight benefiting both performance and fuel economy. Sitting at the top of the Tiguan lineup, Volkswagen adds more luxury touches to the interior as well. Enhancements, such as premium materials like genuine American walnut wood décor, a wrapped and double-stitched center console, and upgraded Varenna leather seating surfaces. The gear shifter has now been moved onto the steering column, freeing up space for a large center console that enhances storage in the cabin. The Tiguan is offered exclusively in a two-row configuration for the North American region. The third-generation Tiguan benefits from a next-gen infotainment system and user interface for a tech-forward experience. The next generation of Volkswagen’s 10.25-inch Digital Cockpit Pro system is standard, and a new central infotainment system with MIB4 technology features a standard 15.0-inch display on this top trim. A Driving Experience Dial located in the center console allows for easy adjustment of volume along with Drive Mode Select and the new Atmospheres feature, which combines synchronized ambient lighting and audio settings. The top-trim Tiguan features an impressive array of standard comfort and convenience features. Wireless charging and App-Connect ensure seamless connectivity, while 3-zone Climatronic® Touch automatic climate keeps occupants comfortable. Other standard upscale features include a head-up display, 30-color ambient lighting, a 12-speaker Harman Kardon™ sound system, a power Easy/Open Close tailgate, 12-way power front seats with quilted leather seating surfaces and 10-point full-back massage and ventilation, heated rear outboard seats, and a heated steering wheel. Safety measures increase as well with the addition of 4 more airbags over the previous model.  Availability and pricing of the all-new 2026 Tiguan SEL R-Line Turbo will be announced closer to launch this Fall.   View full article
    • surreal1272
      Subaru News: Subaru Reveals new 2026 Subaru Trailseeker

      By surreal1272 · Posted

      After reading a separate article about it, you are correct in your guess. It is the same battery.

  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search