Jump to content
Create New...
  • William Maley
    William Maley

    Not Surprising: Luxury Brands Sales Up Due To Low-Cost Models

      Entry-Level Models Boost Sales of Luxury Brands

    One group of automakers that are on the up and up are luxury automakers. Just take a look at April's sales,

    • Porsche - Up 28.1% (5,217 Vehicles Sold This Month, 16,647 Vehicles Sold So Far This Year)
    • Lincoln - Up 19.6% (8,134 Vehicles Sold This Month, 29,612 Vehicles Sold So Far This Year)
    • Cadillac - Up 13.7% (15,801 Vehicles Sold This Month, 52,976 Vehicles Sold So Far This Year)
    • Mercedes-Benz - Up 12.8% (29,188 Vehicles Sold This Month, 107,344 Vehicles Sold So Far This Year)
    • Lexus - Up 11.7% (25,876 Vehicles Sold This Month, 103,056 Vehicles Sold So Far This Year)
    • Maserati - Up 10% (1,060 Vehicles Sold This Month, 2,989 Vehicles Sold So Far This Year)
    • Infiniti - Up 8.8% (9,979 Vehicles Sold This Month, 43,821 Vehicles Sold So Far This Year)
    • BMW - Up 6.9% (26,952 Vehicles Sold This Month, 105,444 Vehicles Sold So Far This Year)
    • Acura - Up 5.3% (14,874 Vehicles Sold This Month, 54,518 Vehicles Sold So Far This Year)
    • Jaguar - Up 4.3% (1,079 Vehicles Sold This Month, 5,415 Vehicles Sold So Far This Year)

    So why the bump? USA Today says for most luxury automakers, it comes down to low-end models.

    "Luxury sales have increased as products have become affordable to a wider audience. Of late, luxury car brands have focused on the lower end of the price spectrum, introducing models such as the Lexus NX, Mercedes-Benz GLA, BMW X1 and Porsche Macan, which are slotted below existing popular SUVs on the price spectrum," said Edmunds.com's senior analyst Jessica Caldwell.

    Caldwell goes onto say that the majority of luxury vehicles are leased, which makes low-end luxury vehicles very appealing to consumers who have gone with mainstream vehicles before.

    Also helping matters is a wide range of consumers who are buying these models.

    "Buyers are coming from all over the place, especially as Millennials start to create more wealth for themselves and continue to be as aspirational as ever," said Akshay Anand, ​analyst at Kelley Blue Book.

    Source: USA Today

    User Feedback

    Recommended Comments

    But they'll keep those X1 and GLA buyers and move them up the ladder.  The Best selling Mercedes SUV is the ML, and the E-class when new is often their best selling car, so their middle models still sell well.

     

    The Lexus NX has allowed them to push the RX into the $45k range and it still sells well.  The ATS is just as cheap as a GLA or NX or X1, Cadillac just isn't getting big volume out of it like other lux brands are.

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • I am STILL waiting for everybody and his brother to pull a "Im NEVER gonna drive a piece of shyte Toyota ever again"  like they did with GM, Ford and Chrysler.  But then again, Americans DID vote for Trump a SECOND time.... And Canadians WILL vote for Polievre...  Im asking too much.
    • I didnt click on @A Horse With No Name facebook link because: 1. Facebook. I try to avoid Facebook as much as possible. Not hard to do anymore. Hope it dies sson though. I digress. Ill save THAT rant for another day. I think Ill start another Toyota hatred rant in the coming days instead... 2. I sooooo much hate Toyota, that I cant even bring myself to celebrate over Toyota problem stories because of the hatred being soooooo strong that even I try to avoid ANYTHING Toyota related.   (I do like some vehicles they produce as a disclaimer) But...I did listen to this one   Alls I got to say is...Toyota NEVER even HAD that reliabilty thing EVEN in the 1990s as that video is saying as the engine sludge thing HAPPENED in the late 1990s.  And even THEN, Toyota blamed the consumer...  So blaming the consumer is NOTHING new to Toyota. But the video is bang on!!! And as I was youtubing googling Toyota to retrieve that video above...I ran into Scotty Kilmore.   And he JUST released this video     Not gonna watch these videos, so I do NOT know of he has a clickbait title, but even Scotty has just acknowledged Toyota boo boos.    I have watched Scotty like 4 or 5 videos 5 years ago or something like that.  But Ill repeat, Toyota NEVER had this mythical relkiabilty thing. Some cars were built like tanks from them. Some cars are STILL built like gtanks from them. But they have had they SAME amount, but probably MORE shytty cars failing then any OTHER OEM...   But hey...  The Toyota kool-aid was some delicious shyte back in the day. Glad I NEVER drank it though.  But if Scotty is TRULY dissing Toyota's reliability, it MUST be a very REAL thing. But it ALWAYS HAD been a thing.  Oh well...
    • @G. David Felt  is such a lazy ass bum, isnt he? He sleeps all day that  &@#%*!@$  bum!!!       We arent supposed to speak about Toyota problems.  You'll be called an @$$hole, be questioned of your ancestry and citizenship...   
  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search