The past few years in the automotive industry has seen an explosion in technologies - whether its dealing improving the overall safety of a vehicle or figuring out a way to hook up your smartphone. Some of the tech makes the driving experience better, while others don't.
So what do consumers think about the new technologies coming into vehicles? J.D. Power decided to find out. In their 2015 US Tech Choice Study, the company asked 5,300 consumers who either bought or leased a new vehicle within the past five years about the technologies that are being put in vehicles. Their results are interesting to say in the least.
For example, safety tech is a big item for consumers. 40 percent of those surveyed expressed interest in blind-spot monitoring systems, 33 percent were interested in night vision systems, and 30 percent said they were intrigued by crash mitigation systems, along with backup cameras.
Was there technologies that consumers couldn't really care about. Very much so. Only nine percent on consumers wanted gesture controls and further eight percent said they wanted haptic feedback in the touchscreen.
J.D. Power also asked consumers about Apple's Carplay and Android Auto, systems that allow you to use phone via the infotainment system. Unsurprisingly, preference for either system came down to what phone you had. Notably, neither system garnered high marks in the survey.
"Owners of luxury vehicles tend to own iOS devices,[1] so for many luxury brands, offering Apple CarPlay may be the best option, realizing they may be leaving out a portion of the market. For non-luxury vehicle brands, the ownership of Apple and Android devices is much closer to an equal split. The solution for those brands may be to offer both operating systems and allow customers to select the option best suited for them," said Kristin Kolodge, executive director of driver interaction & HMI research at J.D. Power.
Finally, J.D. Power's survey showed that Gen Y is willing to spend for tech. According to the survey results, Gen Y willing to spend an average of $3,703, followed by Gen X with an average of $3,003, and Baby Boomers spending an average of $2,416.
Source: J.D. Power
Press Release is on Page 2
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