Jump to content
News
Reviews
Discussons
Activity
Create New...
Close
  • William Maley
    William Maley

    By William Maley •

    Hyundai Wants To Cut Their Product Design Cycle By Half

      Hyundai's ambitious plan to cut down the time it takes for a vehicle to get into production

    Automakers know they have to stay on top of changing trends to be competitive or they'll end up behind the pack. That is currently the case with Hyundai as they are playing catch up to meet the growing demand for crossovers. But the company is readying an ambitious plan that will see their product design cycles cut in half.

    Luc Donckerwolke, senior vice president of design for Hyundai and Genesis tells Automotive News that he wants to cut the time that it takes from designing to production from about three years today to as little as a year and a half. 

    "As life cycles get shorter, they will get drastically shorter. I have no doubt design can be shortened by half," said Donckerwolke.

    To help with this plan, Hyundai has opened a new 330,000 square feet design studio at the company's Namyang R&D Center. The new studio is more than double the size of the old one and will allow designers for both Hyundai and Genesis to work on 25 projects at the same time. According to Donckerwolke, the studio is responsible for about 65 projects. The new studio is said to shave off 30 percent of the typical design cycle.

    While Hyundai and Genesis will share the building, designers for the two brands will be separated to keep influence from one another to a minimum. 

    Source: Automotive News (Subscription Required)

    Go to articles

    User Feedback

    Recommended Comments

    G. David Felt

    With EV's, I can truly see this happening as the complexity of ICE goes away, the skateboard concept allows one to really make radical changes to the body fast, build it, then bolt it to the Skate board and plug in the power / communication connections.

    • Like 1
    Link to comment
    Share on other sites
    Drew Dowdell
    2 minutes ago, dfelt said:

    With EV's, I can truly see this happening as the complexity of ICE goes away, the skateboard concept allows one to really make radical changes to the body fast, build it, then bolt it to the Skate board and plug in the power / communication connections.

    This is true even in an EV with a regenerator.  Eventually, the regenerators are going to get smaller and of different configuration. It will just be something that sits on the skateboard.

    • Like 1
    Link to comment
    Share on other sites
    G. David Felt
    11 minutes ago, Drew Dowdell said:

    This is true even in an EV with a regenerator.  Eventually, the regenerators are going to get smaller and of different configuration. It will just be something that sits on the skateboard.

    One of my favorite pictures is the BOLT Skateboard.

    2017-Chevrolet-Bolt-EV-Powertrain-Drive-Unit-and-Battery-007-1024x729.jpg

    Link to comment
    Share on other sites
    G. David Felt
    On 8/15/2017 at 8:26 PM, daves87rs said:

    I still to be convinced that this is a good thing. Rushing is not always a good thing....

    Be interesting to see how many lawsuits they get hit with on product built on this super short design cycle.

    • Agree 1
    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×

  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      Seems Hyundai / Genesis is making sure prices stay stable to keep sales going: Hyundai Launches Customer Assurance to Maintain Current Manufacturer's Suggested Retail Price - Hyundai Newsroom Hyundai will not raise MSRP for its current model lineup for the next two months, starting today until June 2, 2025 GENESIS CARES INITIATIVE TO MAINTAIN MANUFACTURER'S SUGGESTED RETAIL PRICE FOR THE NEXT TWO MONTHS - Genesis Newsroom This initiative ensures that customers who purchase or lease any new Genesis vehicle between today and June 2, 2025, will see no increase in the Manufacturer’s Suggested Retail Price (MSRP)[i] during the protection window. Regardless of market conditions, customers will have peace of mind knowing that MSRP will not increase, providing financial reassurance and the time to make the right choice for their transportation needs.
    • Robert Hall
      Random Thoughts Thread

      By Robert Hall · Posted

      Just not good enough at being a motor vehicle period...just hideous, shoddily built chod.. 
    • Robert Hall
      Genesis News: Genesis Reveals Gran Coupe and Gran Convertible Concepts at the 2025 Seoul Mobility Show

      By Robert Hall · Posted

      The M8 coupe looks so much like a Mustang in profile...  I like the previous M6 Gran Coupe from about 10 years ago..   It's too bad Cadillac doesn't have a coupe and 4 seat convertible...something small based off the CT4 and/or a midsize CT5 based one would be great.    I wish GM had built a production version of the gorgeous El Miraj concept.
    • A Horse With No Name
      Random Thoughts Thread

      By A Horse With No Name · Posted

      Old school...
    • ccap41
      Random Thoughts Thread

      By ccap41 · Posted

      Don't Ford and GM already have factories in those countries, partially, for that reason though? We both know Ford and GM have factories in China already. I'm sure almost all of those vehicles stay domestic to China, and they'd be avoiding and tariff situation. I can't imagine China is importing any Ford or GM vehicle that's built in the US.  I think anybody with a REAL brain knew there would be a big spike up front followed by no real truck buyers wanting one of those things. Putting the hatred for Elon aside, they're just not good enough TRUCKS. No truck buyer wants something like that. 

  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search