Jump to content
News
Reviews
Discussons
Activity
Create New...
Close
  • William Maley
    William Maley

    By William Maley •

    Hyundai Makes Ioniq Its Own Brand

      Well, Isn't That Ioniq?

    A new brand will join under the Hyundai umbrella come next year. Dubbed Ioniq, this brand will focus on electric vehicles and launch their first model come 2021.

    That first model will be a midsize crossover called the Ioniq 5. Based on the 45 Concept first shown at the Frankfurt Motor Show last year, the 5 follows a different beat in terms of design from other Hyundai models with sharp lines and corners, narrow grille, and a interior that is very minimalist. Spy shots from earlier in the year showed that Hyundai is planning to make this into a production model, likely using an electric powertrain.

    33-JR2_7028-1280.jpg

    Next up is the 6 which again will base its design on another Hyundai concept. That concept is the Prophecy which appears to be a mashup of the Tesla Model S and Porsche Taycan. This model will appear in 2022. Rounding out the family is the Ioniq 7, a large SUV that will debut in 2024.

    All of the vehicles will utilize the upcoming Electric Global Modular Platform (E-GMP), which promises "fast charging capability and plentiful driving range." Expect to see this platform used on other vehicles part of the Hyundai umbrella (Kia and Genesis). 

    But what will this mean for the current Hyundai Ioniq (hybrid, plug-in hybrid, and electric)? According to the automaker, these models will keep the Ioniq name but have the addition of the powertrain type to it.

    Source: Hyundai
    Press Release is on Page 2

    Hyundai Motor Announces IONIQ Brand Dedicated to EVs, Opening New Chapter for Customer-Centric EV Experiences

    • Hyundai’s dedicated EV brand IONIQ embodies company’s smart mobility vision
    • Company aims to offer connected lifestyle experience to customers with IONIQ brand models
    • Hyundai will introduce three innovative IONIQ EV models over the next four years, starting early 2021 with IONIQ 5, a midsize EV CUV based on the concept ‘45’
    • IONIQ EV models will be built on the E-GMP platform
    • IONIQ brand embodies Hyundai’s commitment to provide connected lifestyle solutions
    • Hyundai celebrated the brand launch by turning the London Eye into a giant letter ‘Q’ with electric lights

    SEOUL, August 9, 2020 – Hyundai Motor Company today announced the launch of its new IONIQ brand dedicated to battery electric vehicles, opening a new chapter as a leader in the era of electrified mobility. Under the IONIQ brand, Hyundai will offer customer centric EV experiences centered on connected lifestyle solutions in line with Hyundai’s vision of ‘Progress for Humanity’.

    Under the IONIQ brand, Hyundai Motor will leverage its industry-leading manufacturing know-how in EVs to introduce three new dedicated models over the next four years with more innovative models to follow. The creation of IONIQ brand is in response to fast-growing market demand and accelerates Hyundai’s plan to lead the global EV market.

    To fulfill IONIQ’s brand mission, Hyundai will combine its current EV capabilities – such as ultra-fast charging, spacious interior, and battery-supplied power – with future innovations that combine design, technologies and services to integrate in-car and out-of-car experiences for a seamless journey.  

    “The IONIQ brand will change the paradigm of EV customer experience,” said Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle.”

    Rebirth of IONIQ 

    Hyundai first introduced the term IONIQ, which fuses “ion” and “unique”, when it announced Project IONIQ, a long-term research and development project focused on eco-friendly mobility. Based on the project, Hyundai in 2016 introduced a vehicle named IONIQ, the world’s first and only model to offer a choice of three electrified powertrain options – hybrid electric, plug-in hybrid and battery electric – within a single body type. Now, IONIQ represents Hyundai’s growing commitment to sustainability and innovation and will be instrumental in achieving the company’s clean mobility goals. 

    IONIQ brand was conceived to fuse life changing mobility with environmental performance and has so far been instrumental in delivering progress electrified. IONIQ will continue to create a new balance in clean mobility synchronizing eco-products within an eco-system of lifestyle solutions bringing connected living to a new generation.

    IONIQ 5 / IONIQ 6 / IONIQ 7 

    Hyundai will be launching a range of numerically named EVs under the new brand, with the even numbers used for sedans and the odd numbers for SUVs.

    The first model under the IONIQ brand will be the IONIQ 5 midsize CUV that will launch in early 2021. IONIQ 5 is based on the concept EV ‘45’, which Hyundai unveiled at the International Motor Show (IAA) 2019 in Frankfurt as a homage to its very first concept car. IONIQ 5’s designers took inspiration from the past and integrated it with cutting-edge parametric pixels, a unique design element that Hyundai designers will continue to incorporate into future IONIQ models.

    In 2022, Hyundai will introduce IONIQ 6 sedan, which is based on the company’s latest concept EV ‘Prophecy’, unveiled in March; followed by IONIQ 7, a large SUV in early 2024. Prophecy’s iconic exterior design is characterized by its aerodynamic silhouette of perfect proportions.

    Likewise, IONIQ vehicles’ designs will have a common theme of ‘Timeless Value’. The vehicles will be inspired by past models, but they will be a bridge to the future. 

    E-GMP platform 

    IONIQ brand models will sit on an Electric Global Modular Platform, known as E-GMP, that will enable fast charging capability and plentiful driving range.

    The EV-dedicated platform will allow Hyundai to reimagine the vehicle interior as “smart living space” with highly adjustable seats, wireless connectivity and unique features such as a glove box designed as drawers. The platform paradigm shift will extend into the user interfaces that will be simple, intuitive and ergonomically designed to help occupants feel at ease.  

    Strategy 2025 

    Hyundai Motor Group recently announced that the group aims to sell 1 million units of battery electric vehicles and take 10 percent share to become a leader in the global EV field by 2025.

    Under Strategy 2025, Hyundai Motor Company itself aims to become the world's third-largest automaker of eco-friendly vehicles by 2025, with 560,000 BEV sales in addition to FCEV sales.

    The launch of the IONIQ brand dedicated to EV models reinforces the company’s commitment to clean mobility and reflects its ongoing transformation as a Smart Mobility Solution Provider with zero-emissions solutions.  

    Go to articles

    User Feedback

    Recommended Comments

    smk4565

    Too many brands.  In 20 years every car will be electric, so making an EV only brand makes no sense, because then when Hyundai is EV only, Kia is EV only, and Genesis is EV only and Ioniq is EV only, you just have overlap.

    The other big issue is cost.  They have to market an entirely new brand that people won't know,  which will cost a ton of money because they aren't Tesla.  Look at how much money has been spent on Genesis to get about 10% the volume of some competitors.   It think it will cost double what Genesis cost to get going, because you are launched a new brand and trying to overcome EV vs gas also.

    The billions they will spend in marketing could have gone into product.  

    Edited by smk4565
    • Haha 2
    Link to comment
    Share on other sites
    G. David Felt
    15 minutes ago, smk4565 said:

    Too many brands.  In 20 years every car will be electric, so making an EV only brand makes no sense, because then when Hyundai is EV only, Kia is EV only, and Genesis is EV only and Ioniq is EV only, you just have overlap.

    The other big issue is cost.  They have to market an entirely new brand that people won't know,  which will cost a ton of money because they aren't Tesla.  Look at how much money has been spent on Genesis to get about 10% the volume of some competitors.   It think it will cost double what Genesis cost to get going, because you are launched a new brand and trying to overcome EV vs gas also.

    The billions they will spend in marketing could have gone into product.  

    Disagree, This makes sense to have Ioniq as the EV subbrand of Hyundai. As ICE dwindles, eventually Hyundai will retire and Ioniq will be the bread and butter.

    • Agree 1
    Link to comment
    Share on other sites
    smk4565
    1 minute ago, David said:

    Disagree, This makes sense to have Ioniq as the EV subbrand of Hyundai. As ICE dwindles, eventually Hyundai will retire and Ioniq will be the bread and butter.

    It says own brand.  Hyundai - Ioniq - Genesis, just like Chevy-Buick-Cadillac.  

    It also does't make sense because it makes Ioniq look like the future brand while Hyundai is the brand of the past.  Why damage the Hyundai brand while trying to make a spin off cool?

    A possible reason for this, is the Ioniq cars are going to be expensive, like $60-70k for that Colt 45 concept in the picture, and no one in their right mind will pay $60k for a tall Hyundai hatchback.  So they figure a new brand will work, but it won't if it is Tesla pricing because they aren't Tesla.  

    2 minutes ago, Robert Hall said:

    Cadillac’s EV model names would fit well in Ioniq..

    Who will be first to sell the Idiotiq?  

    • Agree 1
    Link to comment
    Share on other sites
    riviera74
    Just now, smk4565 said:

    A possible reason for this, is the Ioniq cars are going to be expensive, like $60-70k for that Colt 45 concept in the picture, and no one in their right mind will pay $60k for a tall Hyundai hatchback.  So they figure a new brand will work, but it won't if it is Tesla pricing because they aren't Tesla.  

    Well, in South Korea, they do not buy non-Korean products if they can help it.  Here in the USA, Ioniq MAY have a chance.  I hope Elon Musk is ready to see a lot of Tesla orders disappear over there.

    • Agree 2
    Link to comment
    Share on other sites
    oldshurst442
    2 minutes ago, smk4565 said:

    Who will be first to sell the Idiotiq?  

    I find this naming pattern sooooo phoquing stupid the more I think about it.  Both for Hyundai and Cadillac.  

    What are we, in 2nd grade?    

     

     

     

    Link to comment
    Share on other sites
    smk4565
    14 minutes ago, riviera74 said:

    Well, in South Korea, they do not buy non-Korean products if they can help it.  Here in the USA, Ioniq MAY have a chance.  I hope Elon Musk is ready to see a lot of Tesla orders disappear over there.

    Elon Musk by himself  is worth 3 times as much as the whole Hyundai motor company.  I don't think Musk is worried.

    Link to comment
    Share on other sites
    oldshurst442
    39 minutes ago, smk4565 said:

    Elon Musk by himself  is worth 3 times as much as the whole Hyundai motor company.  I don't think Musk is worried.

    Musk also thinks that aliens built the Pyramids...

    The more he smokes the ganja, the more he is married to that dumb wife of his, the more his business decisions willbe questioned.  

    I predict they kick him out soon.  Just like Apple did with Steve Jobs.

    There is a difference.  Jobs KNEW what techy products to dream up and to sell through Apple...a TECH company.

    One could call Tesla a tech company...but its automotive branch is an AUTOMOTIVE company no matter how we slice it...

    And the more Musk gets ridiculous, the more his AUTOMOTIVE competitors will catch up and eventually beat him in his own game... 

    I dunno what he is thinking about his end game with Tesla the automotive branch. Is he satisfied that all automakers will be producing EVs and THAT was his end game to begin with, or if he is completely down with dominating the automotive world, but Ford and GM are 1 step closer to replicate the tech that Tesla vehicles employ.

    The Mustang Mach-E is very very on par with Tesla performance. And Tesla performance includes ALL criteria. To 0-60 times. To quarter mile times. To charging times. To range. (So Ford says, granted)  To even pre-orders. 

    The Corvette C8 just got its 1st recall.  And the recall could be made over-the-air.  And the C8 aint even an EV...

    And you would be wrong to think that the Corvette does not have Tesla beating branding.  Because it does...  THAT would the one General Motors car that Tesla has NO answer for...     And please, dont bring up the Roadster 2.0.   It has nothing on the Vette. Any Vette.  Even an emissions crippled 305, crappy styled '82. 

     

     

    Edited by oldshurst442
    • Agree 1
    Link to comment
    Share on other sites
    ocnblu
    16 hours ago, smk4565 said:

    Who will be first to sell the Idiotiq

    Reserved for customers of the brand.

    16 hours ago, riviera74 said:

    Well, in South Korea, they do not buy non-Korean products if they can help it

    God I miss that home country love Americans USED to have...

    • Disagree 1
    Link to comment
    Share on other sites
    ocnblu

    IMHO, it's a good idea for Hyundai to hedge their bets creating a new brand by selling a few EV's a year to willing customers (and maybe more to UNwilling customers) just in case the EV thing goes bust.  It is not a proven fact that EV will be widely well received by the buying public.  So, a separate brand is a good strategy.

    Edited by ocnblu
    • Disagree 1
    Link to comment
    Share on other sites
    surreal1272
    19 hours ago, ocnblu said:

    Reserved for customers of the brand.

    God I miss that home country love Americans USED to have...

    Funny. Don’t remember you expressing that “America” sentiment when you bought that Mexican made Compass, all while typing your thoughts on a device that is also not made in America.

     

    Regarding the subject at hand, this is a smart move by Hyundai but they have to be smart about it. A couple $60K EVs will not cut it and will not succeed long term. There has to be a range of entry line Models (Starting at $30K) to even get folks in the door.

     

    And who gives two Fs about how Elon Musk is worth? It’s all in stocks anyway. He, himself, probably has just enough cash to support his weed habit.

    Link to comment
    Share on other sites
    balthazar

    Seems like a neat opening to go on record by stating; every vehicle I've owned (23) has been designed & built in the U.S by a U.S. manufacturer. Silverado 2500HD was built in Flint MI.

    Yeah; the motor floozies dig that.

    motelflooz.jpg

    • Haha 1
    • Agree 1
    Link to comment
    Share on other sites
    regfootball
    On 8/10/2020 at 8:26 PM, Robert Hall said:

    Cadillac’s EV model names would fit well in Ioniq..

    when GM goes under, Hyundai can buy their scraps and continue to sell those new Cadillac EV's without changing the name

    9 hours ago, ocnblu said:

    IMHO, it's a good idea for Hyundai to hedge their bets creating a new brand by selling a few EV's a year to willing customers (and maybe more to UNwilling customers) just in case the EV thing goes bust.  It is not a proven fact that EV will be widely well received by the buying public.  So, a separate brand is a good strategy.

    rather than what Mary's GM wants to do with Cadillac, starve them of new excellent ICE product....develop a couple expensive low volume electric vehicles with "IQ" names and see if that will keep the brand from going under.

    • Sad 1
    Link to comment
    Share on other sites
    G. David Felt

    I will say if Hyundai delivers on their statements about concept auto's the fuel the passion of auto ownership, they will have homeruns that drive profits.

    I doubt I could fit in this, but I think those that want a sexy looking car would buy a Ioniq Prohecy 4 door sport sedan.

    image.png

    It will also be interesting to see where Hyundai under the Ioniq brand takes their 45 concept CUV EV.

    image.png

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×

  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      And I've got a good list of what can be wrong with it, too.  Some is funny and some is sort of sad.
    • A Horse With No Name
      Random Thoughts Thread

      By A Horse With No Name · Posted

      Have traveled extensively by Amtrak. Sadly, I think it will be cut by the incoming administration. If I had your ability to move to Italy, I would leave before sunset.
    • trinacriabob
      Beautiful Cars Appreciation Thread

      By trinacriabob · Posted

      This cherry one is in "cherry" condition, it seems.  There are some 45 photos.  It's somewhere in Massachusetts.  What a boulevardier.  What a beauty. https://www.edmunds.com/chevrolet/caprice/1995/vin/1G1BL52W1SR117012/?radius=6000 It seems like people are taking to these Caprice Classics posthumously, given the prices on cleaner ones with lower miles.   This is a base model, given the upholstery, and 200 hp indicates the 4.3 L V8, which is enough to pull this car around and, in 4th gear, return very good highway mileage.  
    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      Amtrak is an interesting beast. I have taken the Coast Starlight once, from Sacramento to Portland.  You sleep on it, in your seat, and the Siskiyou Pass is slow going and I believe you can see Shasta.  Even the cheap seats are extremely roomy. I have taken the Pacific Surfliner once, from L.A. Union Station to San Diego.  It's funny that several subway lines meet at L.A. Union and, even during rush hour, it doesn't feel crowded ... because it's L.A. and not NYC. I have taken the Cascades once from Portland to Seattle.  The price was right, the route is clean and green, and the train cars are not as tall and only 1 level. I have taken the train from Fort Lauderdale to Tampa. I don't remember the route's name. It is said to often run late.  It did.  Lauderdale is next to Metrorail.  A real helpful Cuban guy checked you in and a sassy Black guy was the conductor.  The people were the trippiest of any train ride I've been on.  A little edgier and it could have had some Jerry Springer value. When we were kids, my parents would take us cross-country on the Amtrak Santa Fe to Chicago, followed by another train to New York.  The only part I remembered was the eerieness of the Petrified Forest under thunderstorm skies and all the small bodies of water in Missouri.  I was told that there would be water moccasins in there.  We'd allow for 3 to 4 days in the New York area with relatives as a buffer before sailing from the city to Italy.  It was done in reverse if coming the other way.  My parents were a little weird this way. (The apple didn't fall far from the tree.) Two segments on TWA or Pan Am 747s would have shaved a lot of time off this trip! The U.S. is way behind in good train service.  California High Speed Rail is way behind schedule.  They are still working on the Merced-Fresno-Bakersfield segment. The Republicans hate the plan.  It's always better to build these projects sooner than later.  If anything, this project could further growth in California's interior since its coveted coastal metro areas are not feasible options for most people anymore.  Having people trampling along the route and in those inland areas makes for a "multiplier effect." Don't get me started on topics like this.
    • G. David Felt
      Hyundai News:2025 Hyundai IONIQ 5 is Available at Dealers with an Amazing Assortment of Features.

      By G. David Felt · Posted

      Hyundai says the WAIT is over for the 2025 IONIQ 5 family of SUVs available now at your local dealership. The question to ask is are the available choices including financial able to drive customers into the dealership? To start with, let's look at what Hyundai is offering from a financial standpoint since the biggest complaint is always the price of an EV. Hyundai Financial is offering two ways to help get you into a new IONIQ 5, Financing as low as 0.99% interest, APR for up to 60 months for qualified buyers or leasing as low as $199 per month for 24 months. $3,999.00 due at lease signing, for qualified lesses, excludes registration, tax, title, and license, 10,000 miles per year including the $7,500 EV lease bonus. All this with a starting price of $42,500, EPA estimated range up to 318 miles, power up to 320 hp / 239 kW and Ultra-Fast Charging from 10-80% in 20 minutes. Let's start with the Ultra-Fast charging of 10% to 80% in 20 minutes. The press release photos show a Tesla supercharger, and yet the Hyundai is an 800V/350kW DC Ultra-Fast charging EV that will come with an adapter so that these NACS ported EVs can charge at the CCS charging stations where one can get this 20 min fast charge. Tesla Superchargers have 350kW charging coming but currently only in a few locations, so most of the time you will be using if you charge at a Tesla Supercharging station, a 400V charger, so expect 30 minutes to charge to 80% at 250kW or if you charge at home from 10% to 100% on a 240V level 2 charger in about 7hrs. This is where Hyundai is pushing to give you the right tools as with the 2025 IONIQ 5, Hyundai is also currently including a Complimentary ChargePoint Home Flex Level 2 EV charger or you can take a $400 charging credit good at any ChargePoint station that includes EVgo, Shell Recharge or ChargePoint station. The ChargePoint network is 87,000 chargers across the U.S. Hyundai has made it very clear that the ChargePoint charger is free, but installation is not included. The good point is Hyundai has already connected to have available electricians who can do the installation and they walk you through the process via the Hyundai Home Marketplace app. If the buyer / lease chooses to go with the $400 charging credit with ChargePoint, they have two years to use the credit before it expires. Hyundai offers the IONIQ 5 in multiple trims in what they consider a trifecta family.  IONIQ 5 Family core with Key specifications: SE Standard Range Starting MSRP $42,500 RWD: 245-miles all-electric range 125kW (168 hp) SE Starting MSRP $46,550 RWD: 318-mile all-electric range RWD: 168kW (225 hp) AWD: 290-mile all-electric range AWD 74kW + 165kW (320 hp)  SEL Starting MSRP $49,500 RWD: 318-mile all-electric range RWD: 168kW (225 hp) AWD: 290-mile all-electric range AWD 74kW + 165kW (320 hp)  HDA 2: Highway Driving Assist 2 Wireless device charging Limited Starting MSRP $54,200 RWD: 318-mile all-electric range RWD: 168kW (225 hp) AWD: 290-mile all-electric range AWD 74kW + 165kW (320 hp)  Vision roof Premium Head-up display (HUD) V2L Hyundai IONIQ 5 Standard Gallery IONIQ 5 XRT The dark side per Hyundai's own website of off-road rally racing inspiration. XRT  MSRP to be announced early 2025 18-inch XRT wheels with all-terrain tires 23mm or 1-inch lifted and tuned suspension XRT Front and rear bumpers Blacked-out styling accents Exclusive interior details and badging Hyundai IONIQ 5 XRT Gallery IONIQ 5 N edition The Bolder world performance car of the year for 2024 N edition Starting MSRP $66,100 0-60 mph in 3.25 seconds with N Grin Boost 162 mph top speed. 478kW (641 hp / 568 lb-ft of torque) Lowered 5.6-inch ground clearance with tuned suspension 221 mile range / 84kW battery pack Performance interior and badging Performance features: N Battery Preconditioning N race mode N Pedal mode or special tuned one pedal drive mode N Brake regeneration N Drift Optimizer mode N Torque Distribution N launch Control Mode N Grin Boost mode N e-shift  N Track SOC N Active Sound + Hyundai IONIQ 5 N Gallery The family of Hyundai IONIQ 5 comes with a three year or 36,000-mile warranty and a 10-year/100,000-mile Hybrid/electric battery warranty and 24/7 roadside assistance. With the growing EV charging infrastructure and the addition of the Tesla Supercharging stations network, getting around even on road trips across North America has become so much easier than one would have thought. One can check out more about the Hyundai IONIQ 5 family of autos here: 2025 IONIQ 5 | Electric SUV, Overview | Hyundai USA So this then brings us back to the original question posed, So will the choices and financial incentives drive customers into the dealerships and have them taking home a new EV? Sound off on what you think. View full article

  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search