Jump to content
News
Reviews
Discussons
Activity
Create New...
Close
  • William Maley
    William Maley

    By William Maley •

    Hyundai Hopes Their New Performance Division Improves Their Reputation

      How Do You Bring In Customers? Hyundai Believes Their New Performance Division Will Help.

    Hyundai is hoping their new performance sub-brand will help reverse a downward trend in sales.

     

    The N high-performance brand made its official debut this week at the Frankfurt Motor Show with three concepts and the announcement that production N models would begin rolling out in 2017. At first glance, Hyundai's N division has the credentials with former chief engineer of BMW's M division Albert Biermann heading the division. Biermann has said N models will be completely different from standard Hyundai models and that a development of a new engine for N is being considered.

     

    “The next step is to increase the performance and to give our cars, when you drive the car, a little bit more of a driving character. We are really going for the established high-performance brands and want to compete with them,” said Biermann.

     

    How could a performance brand help Hyundai out? The hope is the high-performance models will act as a draw for buyers to enter into a Hyundai showroom. The Korean automaker has seen sales slump due to them not being able to take advantage of the growing popularity of sport utility vehicles and crossovers.

     

    The technology that the N division is working on will also go into future Hyundai models, providing another selling point for the brand.

     

    Source: Bloomberg

    Go to articles

    User Feedback

    Recommended Comments

    smk4565

    "N" is a stupid name for a division, that doesn't mean anything.  At least P could have been for performance.  But performance versions of their rear drive cars is a good idea, on the front wheel drive side, there probably isn't any more power to put in a Sonata or SUV.  But they could do a V8 Genesis coupe, they under utilize that 5.0 liter V8. 

    Link to comment
    Share on other sites
    FAPTurbo

    The 'N' designation is weak and even sounds knock-off'y of BMW's 'M.'

     

    That said, I'd like to see Hyundai give their smaller cars the N treatment to match Ford's ST vehicles. It may spur other companies to follow suit. 

    Link to comment
    Share on other sites
    Frisky Dingo

    The name 'N' is completely stupid and meaningless.

     

    They don't need a performance sub-brand, they need to continue to increase their refinement levels and work on their powertrains. To be honest, I'm not entirely sure Hyundai understand what makes a good sports car. The best trim level on the Gen Coupe was an automatic V6 Track. The 2.0T is gutless and the 6MT is hamstringed with overly conservstive programming that prevents you from really wringing the car out. Then there's the Veloster. One of the worst modern cars on sale today, imo. All the drawbacks of a sports car- flinty ride, excessive noise, diminished practicality- with none of the pros. The steering is lifeless, the handling is mushy, the engine sounds agricultural, the dual clutch trans is dimwitted and slow. Just a joke of a car. Then you had the R Spec Gen sedan that felt like steering a boat rather than a car.

    • Agree 1
    Link to comment
    Share on other sites
    cp-the-nerd

    What Frisky said. The Genesis Coupe was the only car that came close to "getting it" performance wise, despite several RWD, V8 powered vehicles in their portfolio. The Veloster was the perfect example to bring up. It looks like a hot hatch, isn't close. H/K have a long way to go in terms of chassis and powertrain development. The letter N isn't going to fix that.

    Link to comment
    Share on other sites
    Drew Dowdell

    The 'N' designation is weak and even sounds knock-off'y of BMW's 'M.'

     

    That said, I'd like to see Hyundai give their smaller cars the N treatment to match Ford's ST vehicles. It may spur other companies to follow suit.

    Is no copy!

    Link to comment
    Share on other sites
    Guest Wings4Life(BANNED)

    Guest Wings4Life(BANNED)

    Posted

    N????

     

    WTF?

     

     

    Must stand for, No thanks.

     

    I kid, and of course a performance division will help. The question is, how much?

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×

  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • Paolino
      Cadillac News: Cadillac Announces the 2026 Vistiq

      By Paolino · Posted

      New images really show it off... I love it... interior especially.
    • oldshurst442
      Random Thoughts Thread

      By oldshurst442 · Posted

      That would be passive aggresiveness that passes off as Canadian friendliness. LOL.   Although on the East Coast, Canadians there are truly friendly and sincere, the rest of the country runs on passive aggressive friendliness.  And I would guess that is where the great Canadian humour that Hollywood gets to enjoy via comedians like John Candy, Jim Carrey, Dave Foley, Mike Myers, Martin Short, Ryan Reynolds, and others stems from.  LOL I cannot defend what happens in France with this language thing, but I will defend the French language thing in Canada for French Canadians in Quebec to the bone.  There are MANY reasons for this.  And the British Anglos and the English Canadian Anglos are the culprit for this political issue Quebec always faces and will continue to face.  Although there isnt any problems amongst fellow Canadians regarding the French language in Canada anymore, the wounds run VERY deep from past Anglo supremacy forced upon French Canadians in the past.  I would share the same sentiments from your post Mr. David Felt.   
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      Having done so much driving coast to coast due to my son's Gymnastics from age of 5 to college before he retired in college. I would say the following: British Columbia is equal to the west coast in many ways till you take the Highway and head north in BC and hit the Yukon's and then you truly have an Alaska Conservative equal. Having not spent any time in the NW territories, I cannot answer but would suspect it is far more conservative due to sparse population and tight nit communities of both native Indians and other groups. Alberta, Saskatchewan and Manitoba I find to mirror the U.S. mid-west and Texas. Antario and Quebec I find to be a mixed pot of southern politeness with backstabbing rudeness in some areas and others if your white to be very polite period. I did find in various cities some amazing multi-cultural city areas. I also hit up against the same French BS I hit when I was working in France. A very narrow mind set of society or a very liberal one that was more relaxing to how I was raised. Two sides of a coin. Have never been to Newfoundland and Labrador but would love to see the area. So, no comment on the folks there. NB, Prince Edward and Nova Scotia have been over all very polite and friendly when my wife and I visited about 5 years ago. Like the NE corner of the U.S., lots of friendly people and the occasional narrow-minded turd. If money was no object, would love to visit the rest of Canada including Nunavut and the NW Territories to explore and photograph the area. Would love to experience the drive over the Ice Highway too. So much of North America to see and yet so little time. Could the People Benefit from a single currency with a open free North America, meaning Canada, U.S. Mexico become the North American Union of States. SURE, but will it? NOT in OUR LIFETIME!!! Too many selfish, fascist pricks that hate society if it does not benefit them to allow such a Great Multi-Cultural Union. IMHO
    • oldshurst442
      Random Thoughts Thread

      By oldshurst442 · Posted

      I understand. And in some parts of Canada, the shytty extreme right ideologies have also krept in making Canada unrecognizable in those areas...   And ironically, those folk believe to be purely Canadian in thought and soul. But in reality, I have a suspicion its those British loyalist phoques from the US when the US became its own country that fled to live up north up here in Canada and they retained their shytty uptight British ways... And speaking of uptight... You are not wrong about British Columbia.  Victoria and Vancouver would be very loosey goosey and liberal, but some other parts of British Columbia would be stiff upper lipped.   But I am curious to know what you mean by that.   Where in the East Coast of Canada are you referring to because the stereotype of friendly Canadians is BECAUSE of the East Coast of Canada.  The most friendliest of people ANYWHERE in the world...  I would find your statement a little bit more bizarre that @trinacriabob's statement regarding British Columbia. If you are referring to Quebecois, well, I could see it because the French culture could be offensive to some, but...the Quebec people are SUPER friendly and probably the MOST liberal of ALL of North America.  OK...in the rural parts of Quebec, they could be rude because they would probably view somebody from the outside as an...outsider and they are known not to accept too easily.   But an outsider to them would also mean other French Quebecois from another part of Quebec, let alone an Anglo that doesnt speak French.  British Columbia is kinda like our California mixed in with Colorado. Per my observations.  I dont see Florida but Id like to see why you would think that @trinacriabob.   Im curious. Id like to see your point of view.  Now...Alberta would be hands down our Texas.  Same kind of friendliness but in a Canadiana kinda way of course.  But just as red-necky regarding many things.  And that British loyalty thing, yeah, Id like to believe its still strong in that province.   Although British Columbian Anglos would also have an affinitiy for that British Royals thing too.   Id like to know if you see it the same way I do regarding Alberta and British Columbia.    
    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      I will explain.  Let me put some meat on its bones and do this a little later.  I had a feeling you might say something.  My comment was not meant to be negative, because they are not negative places.  It's meant to be relative.

  • Who's Online (See full list)

    • There are no registered users currently online

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search