GM's Mark Reuss Talks About Cadillac and Chevrolet

Interesting and I totally agree with him on Cadillac and the 130R. I know there are those that would love a sporty 2 door 130R but the market is not supporting it. Leave it to Miata.

FRS / BRZ sales are in the crapper. Better to make the best Camaro you can and make it broad appeal than to develop a new model that will cannibalize from it.

Speaking of coupes, I'm surprised they didn't make a Cruze coupe..would have been a small investment compared to the 130R...Honda still has a Civic coupe, after all...but not enough market anymore, I guess...

Market dynamics have changed with technology and people want to have their friends and be face-booking even when cruising. 2 door Coupes are out of date except for pony cars I think.

The coupe market is great on the high-end like BMW, Infiniti, Jaguar, and every muscle car incarnation.  But it won't work at the low-end.  It will be interesting to see if there is success with the ATS/ATS-V coupe to justify Cadillac making a sports car at the next price-point.  But then again, how will it be different from a Corvette?

A Cadillac sportscar would have to emphasize luxury like the Merc SL and have Cadillac styling.

Cadillac needs a sports car badly.  They have no brand image because all they make are 4 door sedans and SUVs.  They need some excitement in there.

The coupe market is great on the high-end like BMW, Infiniti, Jaguar, and every muscle car incarnation.  But it won't work at the low-end.  It will be interesting to see if there is success with the ATS/ATS-V coupe to justify Cadillac making a sports car at the next price-point.  But then again, how will it be different from a Corvette?

What if Cadillac did a mid-engine something akin to the Cien concept? Would give it some space from Corvette.

But then again, I'm just dreaming.

 

The coupe market is great on the high-end like BMW, Infiniti, Jaguar, and every muscle car incarnation.  But it won't work at the low-end.  It will be interesting to see if there is success with the ATS/ATS-V coupe to justify Cadillac making a sports car at the next price-point.  But then again, how will it be different from a Corvette?

 

What if Cadillac did a mid-engine something akin to the Cien concept? Would give it some space from Corvette.

But then again, I'm just dreaming.

 

Who knows..if you believe the mags, Chevy is doing a mid engined Corvette Zora in the not so distant future..

Maybe more so than a sports car, Cadillac needs some additional bodystyles in its current ranges, esp. a convertible.  The one thing they are missing that all the competition has is a compact convertible, i.e. an ATS convertible.  Not huge for sales but good for image... and maybe eventually a large coupe, convertible ala the BMW 6 series and Merc S-class.  And a 4dr coupe like the A7 and CLS..

I want to know if a new V8/Northstar engine that is exclusive for Cadillac will come along.

I want to know if a new V8/Northstar engine that is exclusive for Cadillac will come along.

I do not expect an update to the Northstar but I would expect an exclusive new V8 for Cadillac.

There should never be a mid-engine Corvette. But a mid-engine Cadillac sports car like the Cien is a good idea. They won't sell many but they don't need to, it is a vanity project.

There should be a new generation Northstar V8, maybe no name or a new name, but they need a V8.

I think Cadillac needs to dig deeper into their advertising and marketing campaign.  They are limiting themselves, when they talk about this whole new generation that had parents driving other makes and models. 

They really need to Reach Out to the new generation and prove to the public at large that Cadillac truly was THE car to drive and it still is for generations to come.

Their new designs bore me.  I say bring back the old school, add today's  cutting edge of new technology and watch the younger generation eat it up. 

It will be interesting to see who wins the fight for the alleged mid-engine monster; Corvette or Cadillac.  Either way, the thing will be based on a 15 year old internal concept.

Northstar 2.0 or no Northstar, Cadillac needs some exclusive v8 [block/architecture/etc] to power many of its cars.

Maybe more so than a sports car, Cadillac needs some additional bodystyles in its current ranges, esp. a convertible.  The one thing they are missing that all the competition has is a compact convertible, i.e. an ATS convertible.  Not huge for sales but good for image... and maybe eventually a large coupe, convertible ala the BMW 6 series and Merc S-class.  And a 4dr coupe like the A7 and CLS..

It's coming though it won't likely be called an ATS convertible.

The 130 was DOA when we saw the new Camaro was announced to be getting a Turbo 4. The original plan was to save the 4 to put in the 130 nut with the tanking of the other small RWD cars the project was shelved. If they could have adapted the Alpha we may have seen it but they just could not justify a small platform for such a low volume in todays market.

The Sports car at Cadillac will come later on. Right now they want to get their car line up and SUV line up set as theses are the cars that pay the bills. You put the cart before the horse and you make it a greater risk.

Also they will want their own V8 by them. Yes the N star is dead and gone and they will not speak of it again.

I do expect in 10 years a super like sports car and a more simple 2 seat roadster. The Folks at Cadillac has spoken of this but stressed it is at the end of the  new product not the start.

The mid engine deal could be in the works much like Audi and Lambo with two different models on the same platform. Chevy is the first to get it out of the box and Cadillac will come later.

There is a lot of work yet to do at GM and a lot of new product to come. The key will be to get product that are not misses and provide a solid income while providing a solid rebuilding of their reputation.

The first model to do that I believe will be the Malibu. I have a feeling that this car will be the home run they need. With what we know on weight loss and styling it already is ahead of the game. The real key will be refinement and price. and right now it is looking like they have both. There was great effort to control the price in what they did but still they spent the money to finish this car unlike the short cutting they have done for a long time.