Jump to content
News
Reviews
Discussons
Activity
Create New...
Close
  • William Maley
    William Maley

    By William Maley •

    General Motors To Differentiate Next-Gen SUVs

    William Maley

    Staff Writer - CheersandGears.com

    December 27, 2012

    In the past few generation of its full-size SUVs, General Motors used pretty much the same interior design across all brands. That looks to be changing with the next-generation SUVs.

    “In the past we shared SUV and (pickup) truck interiors. That is not the case going forward,” said Chris Hilts, creative manager of interior design at General Motors to Car and Driver.

    Hilts cites two reasons for this change. One is that SUV owners want more refinement in their vehicles. Pickup owners want something a bit different.

    “We went to a lot of clinics. What we learned is that truck customers like their interior to feel like a truck. In some of our past experiences, we felt truck customers would like a passenger-car interior. That wasn’t quite the case when we started listening to what was being said,” Hilts said.

    The second is to help better separate the Chevrolet, GMC, and Cadillac versions from one another.

    “I think in the past we have not done so well with brand differentiation and we haven’t done so well with trim differentiation,” Hilts said. With the next-generation pickups and SUVs, “we tried to make a great effort to correct that.”

    Source: Car and Driver

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

    Go to articles

    User Feedback

    Recommended Comments

    GMTruckGuy74

    I knew this was going to happen. The SUVs will remain more car-like with their interior design to keep the soccer moms happy. I'm hoping that the brand differentiation is more apparent than in the GMC & Chevy pickups. Other than red lighting for GMC/blue lighting for Chevy and the different names on the horn pad, they're identical in design. They should have taken the Lambda approach and differentiated the dash more between the two brands.

    Link to comment
    Share on other sites
    Delta Force79

    They should have taken the Lambda approach and differentiated the dash more between the two brands.

    I think this is exactly what we can expect with the upcoming SUV's. I was never a fan of the more car-like dash in the current trucks, it was way too bland. I'm hoping they don't go down the conservative route this time.

    Link to comment
    Share on other sites
    smk4565

    I think GM has promised "more differentiation" on vehicles for a decades, yet they all end up looking pretty much the same. Perhaps this means the pickups get the work truck style interior while the SUVs get an evolution of what they had.

    Link to comment
    Share on other sites
    Drew Dowdell

    I think GM has promised "more differentiation" on vehicles for a decades, yet they all end up looking pretty much the same. Perhaps this means the pickups get the work truck style interior while the SUVs get an evolution of what they had.

    At least BMW doesn't promise differentiation...

    Link to comment
    Share on other sites
    smk4565

    I think GM has promised "more differentiation" on vehicles for a decades, yet they all end up looking pretty much the same. Perhaps this means the pickups get the work truck style interior while the SUVs get an evolution of what they had.

    At least BMW doesn't promise differentiation...

    BMW has 3 brands and one would not confuse a Mini for a BMW or a BMW 7-series for a Rolls-Royce. GMC for years has just been Chevy, yet Generals Motors pretends they are a unique brand.

    Link to comment
    Share on other sites
    PurdueGuy

    Am I the only one that is a bit iffy about this? While I see some value in it, I'd rather see each brand have a different interior that's REALLY well done, but not go to the extent of different interiors for the full size trucks vs SUVs. Doubling the number of interiors to design runs the risk of spreading talent and resources thinner, and resulting in more, but not as well thought out interiors.

    Link to comment
    Share on other sites
    SingleStylish

    I am certain you could find an identicle article before the GMT-900 release. And the 800 before it.

    In fact, I am pretty sure that you can hear some of the same comments on the most recent release of the '14 trucks. Don't get worked up, they'll be differentiated by upfitting and not much else.

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×

  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • Drew Dowdell
      Random Thoughts Thread

      By Drew Dowdell · Posted

      I'm pulling back hard on spending. My vehicles are weeks (300c) or months (Avalanche) from being paid off. The LLC that owns C&G got some new contracts recently and I'm going to be writing off every last thing I can. Both of us may be putting a lot of expensable miles on soon and we might find a cheap EV lease to take advantage of the situation and keep the miles off the ICE vehicles.
    • Drew Dowdell
      Random Thoughts Thread

      By Drew Dowdell · Posted

      All of that waste is reprocessable back into fuel again, but due to outdated regulations and fear mongering dating back to the 1970s, it is only waste because we say it is waste.  Breeder reactors can extract additional energy out of those nuclear byproducts and turn it back into useable fuel in another type of reactor.  The only reason we don't do that is because it could be used to make bomb quality isotopes.  But if WE are the ones doing it, why are we afraid we might accidentally make the bomb isotopes? The remaining radioactive material left over from those next two steps in the process, if we got out of our own way and did them, would condense the entire container seen above down to a relatively benign thimble size. 
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      Scary times ahead folks, watch your spending, debt load and be cautious as we are in for a crazy 4 years. 'Flashing a warning': Economist says Trump's plans leading to 'a terrible outcome'
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      Considering the number of folks that have had their life cut short in Hanford here due to what was supposed to be storage for life of radioactive Liquid, I would say this will fail and contaminate the earth, animals or humans in a new and destructive way. Honestly, I remember this from the news and the science behind it that it is the best way to store Nuclear waste, as a glass solid and then put it into an underground bunker like the old salt mines in the SW. SRS - Programs - Waste Solidification QUOTE: The largest radioactive waste glassification plant in the world, DWPF converts the high-level liquid nuclear waste currently stored at the Savannah River Site (SRS) into a solid glass form suitable for long-term storage and disposal. Scientists have long considered this glassification process, called “vitrification,” as the preferred option for immobilizing high-level radioactive liquids into a more stable, manageable form until a federal repository is ready.
    • oldshurst442
      Random Thoughts Thread

      By oldshurst442 · Posted

      ummmm yeah... Deep geological disposal... Away from where humans live deeeeeep down bee-low. Away from the top soil deep in the earth's core.  Sealed in containers that wont leak, sealed in chambers that will contain the leakages, if there is a such a leakage to begin with, that themselves wont leak deeeeeeeeep down bee-low with nuclear waste that has been neutralized.   All nice things when spoken but what IS the reality and the TRUTH about this storage? Colour me just a tad skeptical.  And why? We cant seem to stop a freakin' faucet from leaking with attempts and trials and errors that span a millennia. We cant seem to stop ANY liquids from escaping their containment, again, a practice that we have tried to do spanning a millennia or two or three.   Even four and five...  So know, we wanna poison the earth from deeeep inside as we are NOT content of killing our planet from above.   My my!!!   We are quite the destructive little shytes we are!!!   

  • Who's Online (See full list)

    • There are no registered users currently online

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search