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  • William Maley
    William Maley

    By William Maley •

    GMC's Vice President Dreams of A Wrangler Competitor

      What Does GMC's Vice President Dream for the Brand?

    The Jeep Wrangler really has no equal. Sure competitors come on the scene to try and take on the Wrangler, but they go away after awhile - see the Toyota FJ Cruiser as the latest example. But that isn't stopping automakers from taking a stab at it. Case in point is GMC.

    Buick-GMC vice president Duncan Aldred tells Edmunds that is looking at strengthening the brand by looking at the possibility of introducing new models.

    "We are looking at everything. What segments will grow? What segments will not? We are evaluating all possibilities that could really turbocharge the brand and the growth," said Aldred.

    Aldred says at the current time, GMC is in the brainstorming stage and there are no plans to add additional models. But, Aldred goes onto say "there is room throughout the range if you really start segmenting it. There is plenty of room everywhere in the hierarchy."

    Some of those brainstorms have included a Wrangler competitor, a flagship SUV above the Yukon Denali, and a subcompact crossover. Whether any of the models leaves the brainstorming stage remains to be seen.

    This isn't the first time Aldred has mentioned adding more models. Back in September, we reported that Aldred would like to see a Denali version of the Canyon.

    Source: Edmunds

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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    Z-06

    Finally GM is getting some sense. GMC, if needs to be more than a Chevy, will need models like these. Too bad Granite experiment never materialized.

     

    GM has played far too much defense for far too long. With 4 brands, it can attack traditional bastions of its competitors without being competitive with each other.

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    Drew Dowdell

    A Canyon Denali is almost a certainty. At least 1 in 4 GMCs sold are a Denali when a Denali trim of a given model exists.

     

    Denali trims alone outsell the entire lineups of Jaguar, Land Rover, Porsche, and Lincoln individually. 

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    G. David Felt

    A Canyon Denali is almost a certainty. At least 1 in 4 GMCs sold are a Denali when a Denali trim of a given model exists.

     

    Denali trims alone outsell the entire lineups of Jaguar, Land Rover, Porsche, and Lincoln individually. 

    Wonder how the Denali line up sells against the M  or AMG series. Yes Denali is not performance but it is a special trim level, so I have to figure they sell more than those other two overblown trims. :P

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    Drew Dowdell

    In some models, Denali gets extra performance... it's not just luxury stuff.

     

    The M and AMG are a much pricier selection over non versions than the Denali is.  I would expect Denali to sell in greater numbers as a percentage of vehicles sold than the M/AMG stuff.

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