Jump to content
Create New...
  • William Maley
    William Maley

    Ford Plans a $25 Million Investment To Get More Expeditions and Navigators Out

      Consumers and dealers want more Expeditions and Navigators


    The redesigned Ford Expedition and Lincoln Navigator have been moving quite rapidly off dealer lots. In January, sales of the Expedition rose 59 percent while the Navigator saw a jaw-dropping 132 percent increase. But this is proving to be a problem for Ford as their dealers can't get enough of either model to satisfy consumer demand. A source told Automotive News that CEO Jim Hackett has banned Ford employees from ordering Expeditions and Navigators to help get more out into the world. The source said restricting employees from ordering a mainstream vehicle is very rare. 

    "We could have sold a lot more in January if we had them," said Mark LaNeve, Ford's vice president for U.S. marketing, sales and service during Ford's monthly sales call earlier this month.

    Ford will be addressing this issue with a $25 million investment into their Kentucky Truck Plant today. The investment will allow the plant to produce 25 percent more Expedition and Navigator models.

    "It's important for this plant to produce more vehicles. In this segment, people will pay for a great product. The dealer feedback has been even stronger than we've hoped for," said Joe Hinrichs, Ford's president of global markets.

    Source: Automotive News (Subscription Required), Ford
    Press Release is on Page 2


    FORD INCREASING PRODUCTION OF ALL-NEW LINCOLN NAVIGATOR, FORD EXPEDITION TO MEET GREATER-THAN-ANTICIPATED CUSTOMER DEMAND

    • Ford is increasing production of two entirely new SUVs – the Lincoln Navigator and Ford Expedition – to meet surging customer demand
    • A new $25 million investment brings Ford’s total investment at Kentucky Truck Plant to $925 million and allows the company to increase manufacturing line speed; company has boosted production targets for full-size SUVs approximately 25 percent since fall
    • This additional investment and advanced manufacturing upgrades all help the company improve its operational fitness. Upgrades include 400 new robots, enhanced data analytics to help the plant operate more efficiently and a new 3D printer that enables workers to make parts and tools more quickly and cheaper

    LOUISVILLE, Ky., Feb. 12, 2018 – Ford is increasing production of two popular full-size SUVs to meet surging demand for both all-new models.

    The company is using advanced manufacturing technologies and an upskilled workforce to increase line speed at its Kentucky Truck Plant to build even more Lincoln Navigator and Ford Expedition SUVs, boosting production targets approximately 25 percent since last fall when the SUVs hit the market.

    “The response from customers regarding our new full-size SUVs has been exceptional,” said Joe Hinrichs, president, Global Operations. “Using a combination of Ford’s advanced manufacturing and American hard work and ingenuity, we’ll deliver more high-quality Lincoln Navigators and Ford Expeditions to customers than originally planned.”

    A new $25 million investment for additional manufacturing enhancements brings Ford’s total investment at Kentucky Truck Plant to $925 million and allows the company to increase manufacturing line speed.

    This investment and advanced manufacturing upgrades are examples of the company’s quest to improve its operational fitness. Upgrades include 400 new robots, a new 3D printer that enables workers to make parts and tools more quickly and cheaper as well as enhanced data analytics to keep the assembly line moving as efficiently as possible.

    Surging customer demand
    Lincoln dealers simply can’t keep the entirely new Navigator on dealer lots; the luxury SUVs are spending an average of just seven days at the dealership before they are sold.

    Customers are trading in Land Rover and Mercedes vehicles in exchange for a Navigator, and nearly 85 percent of all Navigator buyers are choosing high-end Black Label and Reserve models.

    Customer demand for the highly-equipped Black Label and Reserve series contributed to an average transaction price increase of more than $21,000 in January versus a year ago. Navigator retail sales were up triple digits in every region of the country last month. Navigator sales more than doubled last month, thanks to growth in key markets including Florida, Texas and California, a competitive conquest rate of 40 percent and new interest from younger consumers.

    Expedition also is off to a strong start, with the top-of-the-line Platinum trim models representing 29 percent of sales – pushing transaction price increases up $7,800 in January. Expedition retail sales were up nearly 57 percent last month and vehicles are spending just seven days on dealer lots.

    To ensure customers can get vehicles as quickly as possible, Kentucky Truck Plant assembly line workers are working overtime and voluntary weekend shifts.

    Edited by William Maley


    User Feedback

    Recommended Comments

    There are no comments to display.



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • WOW, California now has 48% more chargers than gas pumps. California Just Crossed an EV Milestone. Here's How
    • Showcased as a Concept in Tarragona, Spain for Kia EV day, the Concept EV2 is a agile B-segment electric SUV that show cases what a production model could be for people to experience urban spaces in new immersive ways. The Concept EV2 is designed for the lifestyle-driven buyers who want cutting edge technology with a connected inspiring driving experience. Kia stated the key exterior features of the Concept EV2: Clean, confident exterior look with vertical DRLs, Kia’s Star Map signature lighting, and a dynamic appearance Compact design, with a strong silhouette and rugged bumpers, gives the Concept EV2 a bold, premium feel Profile combines solid stance with a dynamic shoulder line, robust fenders, and geometric glass and wheel arch details for a refined, technical look Kia President and CEO, Ho Sung Song stated the following: “The Kia Concept EV2 represents a bold step forward for the future of urban mobility. With the Concept EV2, we challenged ourselves to create a vehicle that defies expectations, offering innovative technology and practicality beyond its size. This concept previews Kia’s future vision to redefine the segment, bringing a new level of sophistication and usability to urban drivers. It's a clear signal of our dedication to making electric vehicles truly accessible for everyone." Kia stated that the Concept EV2 is a preview of an accessible sub-compact SUV for the masses that is a B-segment EV that hits above its class. Offering innovative experiences with beyond class features. The vision of the Concept EV2 is to bring sustainable mobility to everyone. The Concept EV2 is clearly identifiable as a part of the Kia EV Family. A clean design that projects a unique confident character as the EV2 starts off with DRLs or Daytime running lights. Kia believes they have delivered a sophisticated focus of style in a city-friendly dimension while also projecting a rugged appearance. This dynamic character on the outside continues with a dynamic interior. Key features of the Concepts EV2 interior: Sustainable interior with flexible seating, vibrant design, and functional LED lighting Easy access and versatility with rear-hinged doors, flat floor, and wide-opening tailgate for active urban lifestyles Concept EV2 features pop-up luggage dividers, message window tech, and removable triangular speakers for customizable audio experience Kia is focused on an interior that hits above the beltline for its b-class and yet also allows innovation so that folks can adjust for just about any reason / experience. The Kia Concept EV2 continued to hit above what other companies have done by stating that this B-Segment sub-compact will offer features usually found on larger class EVs. Second row folding seats V2L or Vehicle-to-Load charging OTA or Over-the-Air updates If you were in bad weather but still wanted to have a picnic, the EV2 has a flat floor where one could fold up the rear seats, slide the front seats up against the dash and enjoy a picnic in a segment leading interior floor space. The creation of an expansive area that users can take full advantage of when parked continues with no central pillar and rear-hinged rear doors. The Concept EV2 will have a diagonal LED lighting throughout allowing lighting to be available where one needs it for the lifestyle you want to live. Music can be played through the Concept EV2 triangle speakers found in the front doors and in strategically placed interior areas. Concept EV2 features an innovative pop-up sliding luggage dividers and straps that secure items of all size. Kia's unique message lighting allows occupants to display text messages through the windows allowing communication with pedestrians and other road users. Kia has since stated the EV2 will go into production globally with a launch in early 2026 in Europe and spreading out across the quarters to Asia and North America. Pricing and full options details will be released closer to launch. Kia/Hyundai/Genesis has also announced that they will be investing 21 billion U.S. dollars in expanding their U.S. production capabilities. This will cover the following: The Group to invest a total of USD 21 billion in the U.S. from 2025 to 2028 USD 9 billion to expand U.S. automobile production to 1.2 million units annually USD 6 billion to enhance parts, logistics and steel business, increasing the localization of auto parts and strengthening supply chains USD 6 billion to expand future industries and strengthen external partnerships and energy infrastructure, including EV charging Investment is expected to create more than 100,000 direct and indirect job opportunities by 2028, including 14,000 direct full-time jobs Expansion of production will happen in Alabama and Georgia as well as a production of a Electric Arc Furnace steel mill in Louisiana producing 2.7 million tons of high-strength light weight steel products. This investment will expand the robust nature of their supply chain across the U.S. This investment has a commitment that goes beyond what most companies do in that six billion will cover the following investments: Collaborating with Boston Dynamics to expand the U.S. ecosystem for robotics components and establish a mass-production system Partnering with NVIDIA to accelerate the development of AI solutions for future mobility, including autonomous driving and robotics Advancing R&D with Supernal, the Group’s US affiliate for AAM business, to commercialize an eVTOL vehicle by 2028 Supplying robotaxis to Waymo as part of its strategic partnership with Hyundai Motor Company, and co-developing autonomous driving services with Aptiv Investing potential startups through venture capital and other funding mechanisms to support U.S. startups specializing in mobility, robotics, and AI Strategic cooperation between Hyundai Engineering & Construction Holtec International on Small Modular Reactor (SMR) technology Establishing infrastructure to bolster use of renewable energy Investing in IONNA EV charging alliance to expand infrastructure This commitment of investment is expected to generate 570,000 jobs nationwide as Kia presses on to become the dominate ICE / Hybird / EV producer in North America. This brings it back to the question that started it all, will the public love and want the EV2? View full article
    • The upcoming quarterly report of Tesla is going to be interesting and I suspect major drop in sales. Edmonds is reporting registrations across the U.S. has dropped big time. The bad news continues for Elon Musk: Tesla users are switching to other car manufacturers at record levels
    • Have you had Albert look at the Kia/Hyundai/Genesis portfolio? Maybe a GV60?
    • yeah, I got the e-mail about it because I'm a reservation holder.  I technically need to cancel that. Albert decided he didn't like the R2.
  • Who's Online (See full list)

    • There are no registered users currently online
  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search