Jump to content
Create New...
  • Drew Dowdell
    Drew Dowdell

    Is Fiat the Next Dead Brand in the U.S.?

      ...Major Investment Elsewhere, but not in U.S....

    SMART just recently announced they will be leaving the U.S. and reorienting towards China.  Could Fiat be throwing in the towel in the U.S.?   It could be if the signal of investment location is the tea leaf to be read. While the Fiat brand has nearly disappeared in China and rapidly fading in the US, they are targeting the Brazilian market, Europe, and emerging markets in their new 5-year plan. 

    Fiat has been struggling in the U.S. for year, and in spite of fielding 4 models, Fiat moved just 15,521 vehicles in the U.S. in 2018, a decline of 41% over 2017. Sales continue to fall in 2019, down another 42% YTD as of April 2019

    According to a report in Bloomberg, Fiat is investing $4 billion in South America to expand and build two new SUVs for the South American market. The money will go towards expanding capacity at a Jeep factory in Pernambuco to 350,000 from 250,000 per year as well as building a new factory to build engines.  Fiat plans to release 15 new, refreshed, or special series vehicles in Latin America by 2024.  Jeep and Ram will get an additional 10. 

    Latin America is the only region other than North America where FCA made money in first quarter 2019, however Fiat's market share has been falling from first place in 2015 to third place today. At the same time, Jeep has been expanding in South America from near 0% share as recently as 2014.  Fiat brand is most popular in Brazil. 

    While the 5-year plan does not yet signal an exit from the U.S. market, the reorientation of resources to markets other than the U.S. could be a signal that the end could be near for Fiat brand in the U.S. 

    Edited by Drew Dowdell

    User Feedback

    Recommended Comments

    Kill it with fire. Almost a decade since they started selling cars in the US and the facts and numbers show that no one wants the POS on wheels, just like the last time they sold cars here. 

    Edited by surreal1272
    • Agree 2
    Link to comment
    Share on other sites

    12 minutes ago, surreal1272 said:

    Kill it with fire. Almost a decade since they started selling cars in the US and the facts and numbers show that no one wants the POS on wheels, just like the last time they sold cars here. 

    I hope they move the 124 to Alfa Romeo or something. I know it's a Miata, but it's a nice little rig and the different engine gives it a different personality from the Mazda. 

    • Agree 2
    Link to comment
    Share on other sites

    3 minutes ago, Drew Dowdell said:

    I hope they move the 124 to Alfa Romeo or something. I know it's a Miata, but it's a nice little rig and the different engine gives it a different personality from the Mazda. 

    It honestly should have been a Alfa Spyder to begin with but to me, Alfa is no better than Fiat for same reasons I mentioned earlier. Sure they look better than the Fiat models overall but their reliability is still garbage just like it was more than 35 years ago. If someone wants a 124 that bad, they should just get the car it copies. Just my two cents. 

    • Agree 2
    Link to comment
    Share on other sites

    Kill Fiat in the USA for sure.  If they want to move their Miata clone to Alfa Romeo with a 280 hp turbo 4 that could work.  And they have to do something like that if they contracted with Mazda to build the 124 for a certain number of years.

    I think they can kill Chrysler also and move the Pacifica to Dodge.

    Link to comment
    Share on other sites

    6 hours ago, Drew Dowdell said:

    I hope they move the 124 to Alfa Romeo or something. I know it's a Miata, but it's a nice little rig and the different engine gives it a different personality from the Mazda. 

    I like the Fiat 124 Abarth. 

    Like you said, its a nice little rig.  It looks good. Looks like an authentic little Italian roadster.  I most definitely would buy one if I lived in an area where there was sun...and it actually warmed up the place at least 8 months outta the year. Because where Im at now...sometimes the sun is shining hard, but it aint doing much other than looking pretty in the sky. 

    • Agree 1
    Link to comment
    Share on other sites

    i’ll go to the grave saying the 500 abarth is the best city car on the north american market. so many people complain that sub-compact cars are boring appliances, yet fiat builds something that’s actually fun and practical and nobody cares.

    Edited by FAPTurbo
    • Agree 2
    Link to comment
    Share on other sites

    Longtime local Dodge dealer took on FIAT when it was clear that Dodge would not be selling small cars anymore.  This will be another blow to them financially if it happens.  Not sure how many they sell... not sure how much investment they had to make to get the franchise.  Sad to see such gross mismanagement of parts of FCA, when Jeep and Ram show they can make brilliant products if they care to.

    • Like 1
    • Agree 1
    Link to comment
    Share on other sites

    13 hours ago, FAPTurbo said:

    i’ll go to the grave saying the 500 abarth is the best city car on the north american market. so many people complain that sub-compact cars are boring appliances, yet fiat builds something that’s actually fun and practical and nobody cares.

    Probably because it’s ugly to most people, has atrocious resale value, and has even worse reliability. It’s a shame no one cares about cars like that. 

     

    And while it may not look as “exotic” (I personally think they look cartoonish), the Sonic was a far superior city car even if it was a tick longer. Throw in the Mini Cooper as well even though their reliability is also spotty at times. 

    Edited by surreal1272
    Link to comment
    Share on other sites

    39 minutes ago, balthazar said:

    Sonic LTZ Turbo is a very solid, zippy lil hatch, and it doesn’t look like a tumescent tick doing it.

    When I worked at a Chevy dealership, I got a lot of time behind the wheel of several cars, the Sonic being one of them (had one for a rental back in NC a few years back as well). It is a surprisingly solid and nimble little car and the hatch gave it at least a little versatility. If I was twenty years younger, this would have been at or near the top of my commuter car list. I drove the Fiat 500 once and wished for my twenty minutes back (the twenty minutes I had behind the wheel of it). Just not impressed with it at all. Good riddance to it. 

    Edited by surreal1272
    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • Interesting musical chairs I recently learned about. ITA Airways was recently acquired by Lufthansa. ITA, and preceding Alitalia, were in SkyTeam, headed up by Delta along with Air France and KLM.  ITA came across as an unwanted stepchild for the more fastidious French and Dutch.  SkyTeam is pricey, as are their award redemption tiers. With this transaction, ITA joins Star Alliance, headed up by United and with Lufthansa and Air Canada in the consortium.  I'm happy about this.  At least I am right now.
    • I don't feel religion is bad.  I have one.  It's the dogmatic "holier than thou" crowd - usually older ladies who go to socialize and gossip - that drives people away. Ukraine has the right to exist peacefully the way we've known it to be for some 30 to 40 years.  The death toll is harrowing, and it's hard to think about the children, elderly, and invalids they've killed or maimed.  And these instigators claim to believe in God.  Not.
    • Seems the crazy Stooges circus has begun. https://www.msn.com/en-us/news/politics/liz-cheney-referred-for-criminal-investigation/ar-AA1w2lHB?ocid=BingHp01&cvid=f2884bd4f8b34ba2f527fff1fded1ac6&ei=12 Crazy back n forth, I hope Ukraine can recover their land and kick Russia out. https://www.msn.com/en-us/news/world/vladimir-putin-embarrassed-as-ukrainian-rout-causes-huge-russian-surrender/ar-AA1w0T5o?ocid=BingHp01&cvid=f2884bd4f8b34ba2f527fff1fded1ac6&ei=23 Next year is going to be one extremely large clown mess of attempted dictatorship wanna be attempts against our Constitution and I fear this is only the beginning as investment firms lock in profits and get out of companies, they do not feel can handle a downturn in a U.S. and or Global Economic recession. https://www.msn.com/en-us/money/markets/dow-suffers-worst-losing-streak-in-nearly-50-years-this-stock-is-driving-index-down/ar-AA1w2wlh?ocid=BingHp01&cvid=f2884bd4f8b34ba2f527fff1fded1ac6&ei=34 This will hurt the GOP as folks assess their view of Conservative with the GOP party. https://www.msn.com/en-us/news/politics/record-slim-house-majority-faces-new-problems-as-gop-lawmaker-announces-exit-from-republican-conference/ar-AA1w2e2V?ocid=BingHp01&cvid=f2884bd4f8b34ba2f527fff1fded1ac6&ei=47 Good to see our judicial system stand up to the snake oil salesmen who think they can get away with various crimes. https://www.msn.com/en-us/news/politics/judge-merchan-just-put-leash-on-trump-during-presidency-legal-analyst/ar-AA1w2qhi?ocid=BingHp01&cvid=f2884bd4f8b34ba2f527fff1fded1ac6&ei=67 This brings up a good question for all here, do you like Standard Time or Daylight Savings time? If you are like me and not wanting to deal with flipping back and forth on time twice a year, which time do you want? https://www.msn.com/en-us/news/politics/trump-says-he-ll-end-daylight-saving-time-here-are-the-winners-and-losers-if-he-does/ar-AA1w1Obc?ocid=BingHp01&cvid=f2884bd4f8b34ba2f527fff1fded1ac6&ei=78 So here is how states have voted to make one or the other permanent and do away with the flip back and forth. I do find it interesting that Ford is still filing patents on EV technology even though they have pulled back and have not really planned to move forward with 800v platform. Ford's Latest Patent Could Revolutionize EV Charging Crazy the lease deals you can get on an EV. As expected another ICE only, death to EV writer finally, actually got behind a wheel and found that the EVs are way better than ICE and even states that his next auto will be an EV now that he has actually driven one and tested it. Interesting read, his few dislikes is more of him needing to choose the display preference. I like mine in Dark mode, but the wife likes hers in light mode. So it is totally customizable. I drove an EV for the first time Have to say, I am hearing more and more from coworkers who were a never EV mind set, have actually test drove and ended up buying an EV. I think the tipping point is here where variety of EV choices are going to only make this more and more common. I suspect the Kia EV3 next year will be a huge deal for them as will the Chevrolet BOLT coming back into the market. Two SUVs that are below $30,000 will attract many new auto buyers.
    • @oldshurst442 Thank you for the laugh, I needed it today. Much appreciated the post you did.
  • Who's Online (See full list)

    • There are no registered users currently online
  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search