Production of the Dodge Viper has been on hiatus since April due to poor sales. But according to Automotive News, Chrysler's Conner Avenue plant will commence Viper production once again next month.
While a number of factors are in play for this decision, a big one is the massive increase in sales that the Viper has seen since the $15,000 price cut went into affect last month. Sales in September reached 108 units, an increase of 140 percent when compared to 45 units sold last September.
Dodge brand head Tim Kuniskis expressed high hopes for sales in October, a time where sales decline because of the colder weather.
When the plant comes back online, the only 2015 models that will be rolling off the line will be the base and GT. Viper T/A and GTS models won't go back into production till the remaining 2013 models sitting on dealer lots are sold.
Source: Automotive News (Subscription Required)
William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.
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