Fiat Chrysler Automobiles has made the decision to cut the Chrysler brand in the UK to focus more on Jeep.
"We have made a decision to shift our focus away from Chrysler and toward other FCA brands," a Chrysler spokesman told Automotive News.
Fiat Chrysler Automobiles' deputy UK managing director Karl Howkins told Autocar the decision came down to Chrysler products not being very appealing to UK customers and that the CO2 emissions on their lineup were too high.
Chrysler sold the 300, Voyager (Town and Country), and a rebadged versions of the Lancia Delta and Ypsilon. According to the UK’s Society of Motor Manufacturers and Traders, Chrysler only sold 1,982 vehicles last year, down 21 percent when compared to last year. Most of those models sold were the Ypsilon.
Howkins went to say dealers were informed of the decision yesterday and would focus on other brands such as Jeep.
"The Jeep Renegade is more important to focus on as the volume is much higher. Plus there are more new Alfa and Fiat products coming that we need to focus on," said Howkins.
Source: Automotive News (Subscription Required), Autocar
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