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  • William Maley
    William Maley

    By William Maley •

    Chrysler Bids Adieu To UK Market

      End of the line for the Chrysler brand in the UK

    Fiat Chrysler Automobiles has made the decision to cut the Chrysler brand in the UK to focus more on Jeep.

    "We have made a decision to shift our focus away from Chrysler and toward other FCA brands," a Chrysler spokesman told Automotive News.

    Fiat Chrysler Automobiles' deputy UK managing director Karl Howkins told Autocar the decision came down to Chrysler products not being very appealing to UK customers and that the CO2 emissions on their lineup were too high.

    Chrysler sold the 300, Voyager (Town and Country), and a rebadged versions of the Lancia Delta and Ypsilon. According to the UK’s Society of Motor Manufacturers and Traders, Chrysler only sold 1,982 vehicles last year, down 21 percent when compared to last year. Most of those models sold were the Ypsilon.

    Howkins went to say dealers were informed of the decision yesterday and would focus on other brands such as Jeep.

    "The Jeep Renegade is more important to focus on as the volume is much higher. Plus there are more new Alfa and Fiat products coming that we need to focus on," said Howkins.

    Source: Automotive News (Subscription Required), Autocar

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    G. David Felt

    LOL, There is a continual loss on a lousy product line. I would take a Chrysler product over any Fiat or Alfa product.

     

    It is understandable as UK is a much smaller place so having big auto's is not going to sell well anyway. Be interesting to see how long any of the Chrysler, Jeep, Dodge, Ram products stay in Europe.

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    William Maley

    LOL, There is a continual loss on a lousy product line. I would take a Chrysler product over any Fiat or Alfa product.

     

    It is understandable as UK is a much smaller place so having big auto's is not going to sell well anyway. Be interesting to see how long any of the Chrysler, Jeep, Dodge, Ram products stay in Europe.

     

    Well they don't sell Dodge or Ram products. Only Jeep and that is a big seller for them

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    G. David Felt

    Are jeeps reliable? I know all the quality has been slipping since the whole FCA thing. 

    As reliable as any Jeep is. They are not perfect, but my son has been very happy with his patriot. Like the decent gas mileage and the ease of driving it in the city.

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    Drew Dowdell

    Are jeeps reliable? I know all the quality has been slipping since the whole FCA thing. 

     

    like all things, depends on the model.   The Fiat based jeeps have been having some issues.  The older stuff has been mostly okay.

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