2018 Chevrolet Tahoe Custom Makes the Tahoe Somewhat Affordable

Interesting with the 3rd row delete. 

So 3rd row seats are standard on Tahoes?  Would have thought they would have been optional, a waste of space for those that don't need them..

WOW, about time, not everyone wants a loaded Tahoe. They should have had this from the start.

This also makes me think that GM is finally realizing that they have hit a top end in pricing and are going to lose customers like everyone if they do not offer lower priced options.

  On 8/15/2017 at 7:45 PM, Cubical-aka-Moltar said:

So 3rd row seats are standard on Tahoes?  Would have thought they would have been optional, a waste of space for those that don't need them..

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Correct.

Someone is worried about the forthcoming Bronco.  I feel like Ford can price the Bronco at $35k and clean up.  Good move though to drop the price and have a more basic version if you want a luxury Tahoe that is why they have Denali Yukons.    Chevys should be cheap.

Bronco will be smaller than this. 

I like this idea.  I think the Silverado Custom is too narrowly focused though, with only a few color options and too few body configs.  Maybe the cheaper Camaro V8 could be called Camaro Custom.

They should bring back the Buick Century Custom.

  On 8/15/2017 at 8:01 PM, dfelt said:

WOW, about time, not everyone wants a loaded Tahoe. They should have had this from the start.

This also makes me think that GM is finally realizing that they have hit a top end in pricing and are going to lose customers like everyone if they do not offer lower priced options.

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People like me....just want more meat, less toys......

  On 8/15/2017 at 7:40 PM, Drew Dowdell said:

Interesting with the 3rd row delete. 

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Not surprising to me as most people don't seem to even use it. 

  On 8/15/2017 at 10:58 PM, smk4565 said:

Someone is worried about the forthcoming Bronco.  I feel like Ford can price the Bronco at $35k and clean up.  Good move though to drop the price and have a more basic version if you want a luxury Tahoe that is why they have Denali Yukons.    Chevys should be cheap.

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And Mercedes should not be under $30K yet we will soon have the A Class. See how that can get turned around?

These damn things are 10 grand overpriced, so this isn't much more than a gesture. And deleting the 3rd row seat to lower the price?? Typical GM logic.

  On 8/16/2017 at 4:21 PM, surreal1272 said:

Not surprising to me as most people don't seem to even use it. 

And Mercedes should not be under $30K yet we will soon have the A Class. See how that can get turned around?

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Which is what Chevy should do.  Have a Tahoe V6 at $39,995 because if you want a nicer truck there is the Yukon/Denali, and if you want nicer than that there is the Escalade.  Mercedes has a nice stepping stone product spread.  GM's brands compete with each other half the time.  Chevy needs to be always about value, especially if they are trying to push Buick and GMC as premium or luxury brands.  

  On 8/16/2017 at 5:12 PM, smk4565 said:

Which is what Chevy should do.  Have a Tahoe V6 at $39,995 because if you want a nicer truck there is the Yukon/Denali, and if you want nicer than that there is the Escalade.  Mercedes has a nice stepping stone product spread.  GM's brands compete with each other half the time.  Chevy needs to be always about value, especially if they are trying to push Buick and GMC as premium or luxury brands.  

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Mercedes models overlap and compete with each other all the time. This is a fact that you seem to forget while criticizing GM yet again for the same thing. 

  On 8/16/2017 at 6:05 PM, surreal1272 said:

Mercedes models overlap and compete with each other all the time. This is a fact that you seem to forget while criticizing GM yet again for the same thing. 

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It's a little different in that with M-B it's models within the same brand...while GM's approach has long been overlapping models in multiple brands competing with each other...like Chevy and GMC trucks...extreme examples would be like when they had Chevy, Saturn, Pontiac, Olds and Buick ----most with similar versions of the same model like the minivans, GMT360 SUVs, A-bodies, J-bodies, etc...  for the most part, those days are behind GM, but there is still some of it..

  On 8/16/2017 at 6:28 PM, Cubical-aka-Moltar said:

It's a little different in that with M-B it's models within the same brand...while GM's approach has long been overlapping models in multiple brands competing with each other...like Chevy and GMC trucks...extreme examples would be like when they had Chevy, Saturn, Pontiac, Olds and Buick ----most with similar versions of the same model like the minivans, GMT360 SUVs, A-bodies, J-bodies, etc...  for the most part, those days are behind GM, but there is still some of it..

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Oh, I'm not denying the overlap but SMK criticizes GM freely on it while ignoring the fact that Benz does the same thing if not worse. 

  On 8/16/2017 at 6:36 PM, surreal1272 said:

Oh, I'm not denying the overlap but SMK criticizes GM freely on it while ignoring the fact that Benz does the same thing if not worse. 

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But in this case the Tahoe is positioned as a luxury SUV, while the GMC is positioned the same way.  The Tahoe, and ever Chevy truck for that matter should be cheaper than the GMC.  I have long said the base model GMC anything should be priced the same as the Chevy LTZ trim.  The Yukon starts at $48,500, a Tahoe should be $43,500 base, so I like that they dropped the Tahoe price, I think it could drop another grand, or maybe up the Yukon base model to $49,950 and make more standard, then you have a $5k gap at least.

Mercedes doesn't sell 2 of the same of anything like GM does.  Even GLE and GLS which are the closest 2 products they have don't share any body panels.

  On 8/16/2017 at 7:30 PM, smk4565 said:

But in this case the Tahoe is positioned as a luxury SUV, while the GMC is positioned the same way.  The Tahoe, and ever Chevy truck for that matter should be cheaper than the GMC.  I have long said the base model GMC anything should be priced the same as the Chevy LTZ trim.  The Yukon starts at $48,500, a Tahoe should be $43,500 base, so I like that they dropped the Tahoe price, I think it could drop another grand, or maybe up the Yukon base model to $49,950 and make more standard, then you have a $5k gap at least.

Mercedes doesn't sell 2 of the same of anything like GM does.  Even GLE and GLS which are the closest 2 products they have don't share any body panels.

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Wrong on literally all counts. You don't have to share body panels to have sales overlap. I'm not even going to comment on the rest because you have a habit of using imaginary numbers to suit your argument like saying that the current Tahoes price positions itself as luxury when it doesn't. Clearly the luxury position is occupied by the Escalade and to a lesser extent the Yukon Denali. 

Before this Custom trim the Tahoe and Yukon were $1,000 apart.  Too close.  

But I thought you said they were the 'exact same vehicle'?

  On 8/16/2017 at 6:28 PM, Cubical-aka-Moltar said:

It's a little different in that with M-B it's models within the same brand...while GM's approach has long been overlapping models in multiple brands competing with each other...like Chevy and GMC trucks...extreme examples would be like when they had Chevy, Saturn, Pontiac, Olds and Buick ----most with similar versions of the same model like the minivans, GMT360 SUVs, A-bodies, J-bodies, etc...  for the most part, those days are behind GM, but there is still some of it..

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So what if there is overlap among brands? For years, my preference in GM truck styling has alternated between GMC and Chevrolet as each generation comes out.  If I don't like the looks of the Ford... say if I was in the Super Duty market around 2008....what other Ford product could I buy?

The current generation of GM trucks is the only one in the last few generations where I actually like both the Chevy (Only in Z71 trim, I don't like the non-Z71 grille) and GMC.

Same goes for Equinox / Terrain / Envision.  These three can overlap substantially on price, yet only 1 of them really has any chance with me.  Can't do that at Ford, Toyota, or Honda.