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  • William Maley
    William Maley

    By William Maley •

    What Does Cadillac Have In Mind After Their Product Offensive?

      There is a possible halo car, along with electrification plans

    Cadillac has some ambitious product plans. Starting with the debut of the XT4 at the New York Auto Show, Cadillac will be launching a new vehicle every six months by 2022. This includes a large crossover, a replacement for the ATS/CTS, and a new Escalade. Once the brand finishes this offensive, the brand "can, candidly, generate some growth, generate some revenue, put volume through our dealer organization so they can also invest in the elevation of the brand, all those logical things," said Cadillac President Johan de Nysschen.

    One of those possible elevation plans is a "halo vehicle." According to Automotive News, the model might not necessarily be a car. Also in the cards is Cadillac releasing a number of electrified vehicles as part of GM's plan of introducing 20 new all-electric or fuel-cell models by 2023. de Nysschen said the brand is expected to receive a "disproportionate share" of those models.

    "Since these new technologies are pricey, it really begins to make a lot of common sense, not in all cases, to roll out some of them in Cadillac first. We therefore see it as a great opportunity for Cadillac to take the lead from GM with rolling out these things. Not only for the company and economically commercializing these new technologies, but also for the brand elevation it will give to Cadillac."

    Source: Automotive News (Subscription Required)

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    smk4565
    50 minutes ago, Drew Dowdell said:

    You're simply a troll.  

    Cadillac offering more space for the price is a feature, not a bug. 

    The Infiniti QX60 is the size of an Enclave for XT5 money, since it has more space does that make it good?  Or is it a glorified Pathfinder?

    And I compared the XT5 to mid-size SUVs, which include  MDX, MKX, GLE, X5, Q7, Cayenne, Levante, XC90, Range Rover Velar, Discover, the hopelessly dated Lexus GX, Lexus RX, etc.  The MKX is the only one in the group cheaper than XT5.

    As I said before I am not opposed to Cadillac having an entry level SUV, gobble up volume, I think it better for Cadillac to get a sale than Buick or GMC, you make more margin on a Cadillac.  My issue is lack of upscale product outside of the Escalade.  Cadillac should be getting CT6 money for a mid-size SUV.

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