Jump to content
News
Reviews
Discussons
Activity
Create New...
Close
  • William Maley
    William Maley

    By William Maley •

    GM Offering Dealers $5,000 To Promote ELR Test Drives To Consumers

      Incentives, Incentives, and More Incentives

    Anyone want to take a gander at how many Cadillac ELRs are sitting on dealers? 100? 200? 500? Try 1,688 ELRs. According to Autodata, Cadillac dealers at the end of April had 1,688 ELRs or a 719 day supply.To help reduce the stock, Cadillac is offering their dealers a bit of an incentive.

    The Wall Street Journal reports that Cadillac is offering dealers up to $5,000 for those who offer test drives of the ELR this and next month to consumers. To qualify, a ELR demo vehicle must have a minimum of 750 miles and be logged by a dealer. There's an added incentive of $2,000 for every ELR sold in July, and $1,000 in August.

    "For many drivers, electrification is still foreign to them. The program gives dealers the freedom to give customers that experience. This [a plug-in hybrid] is also a different idea around our brand and we need to take our time with this. We are still in the early days," said Cadillac spokesman David Caldwell.

    Consumers get a little of this incentive action on ELR as well. GM is offering $3,000 off the ELR's pricetag to spark demand.

    Source: Wall Street Journal (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

    Go to articles

    User Feedback

    Recommended Comments

    G. David Felt

    Ocn, while I am not a supporter of Electric auto's I do believe the Volt system is far superior than many other systems out there and is given a shaft by many who have never actually sat in one, test drove it or even really checked it out. The Cadillac ELR might be over priced, but it is very clearly a different beast than the Volt having actually had time in one at the local Cadillac invite. While I myself have not had a chance to actually test drive one, I can say that there are many things on the ELR that make it very different than the VOLT.

    In some ways, GM should have done the ELR first and then brought out the VOLT rather than the reverse order.

    I challange you Ocn to go and actually check one out, and if possible test drive it and then report back your impressions.

    Link to comment
    Share on other sites
    smk4565

    $5,000 isn't enough. I don't think I have ever heard of a 719 day supply, if they stop making them now it will still take 2 years to sell them off. And how big of a discount will they have to give in the spring of 2016 to sell a "new" 2014 ELR that has been on a lot for 2 years. Unless they put $20,000 off stickers on these ELRs they aren't going to sell. This car makes the XLR look like a sales success, and I think we all saw it coming except for GM.

    Link to comment
    Share on other sites
    G. David Felt

    $5,000 isn't enough. I don't think I have ever heard of a 719 day supply, if they stop making them now it will still take 2 years to sell them off. And how big of a discount will they have to give in the spring of 2016 to sell a "new" 2014 ELR that has been on a lot for 2 years. Unless they put $20,000 off stickers on these ELRs they aren't going to sell. This car makes the XLR look like a sales success, and I think we all saw it coming except for GM.

    They could have charged this if they had done a mid size Luxury AWD CUV with the VOLT system. That would have been far better than a car.

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×

  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      If you are in a hotel and there is a (laptop) safe in the room, you'd probably use it for your laptop if leaving the room and/or hotel for a while. If you are in a hotel without one, what do you do (with your laptop)?  I often have them pass on room service ... that's for sure.  It would be beneficial for some of you to weigh in.
    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      Random thoughts: Saw many German imports sporting medium enamel grey exteriors with darker red leather interiors in affluent desert communities and this combination looks nice. Was following a recent Dodge Challenger on the freeway tonight and I love that rear light bar, so I think it's the best looking of the 3 pony car rehashes. Saw an immaculate black 2007 or 2008 Cadillac DTS on the freeway tonight and they still look good, even timeless. I happened onto a dog video last night and it had "Dog Whisperer" Cesar Millan in it.  I read about him and he once ran a "Dog Psychology Center."  Ha. He does not have a degree in psychology, animal husbandry, or anything.  Then, L.A. douchebag groupthink shines through.  The list of celebs who used him (one refers or copies another celeb) is lengthy.  Remember when celebs were snapping up Priuses, almost as if to make a statement? About 40% of my music collection consists of African-American artists. I  notice this as I surf Bluetooth. Some of my friends joke that I was Black in a previous life.  Come on.  Some white artists - even hard rockers - are more starched than many Black artists ... smooth, earthy, sassy, passionate, gravelly, and/or powerful ... that's what I like in music and they put out some great musical tracks.   Happy Friday.
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      I so want to travel to Korea and just food binge on street food. Korean TRADITIONAL Market Street Food Tour in Seoul | Watch
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      This is way too funny, I have to say the Circus next year is going to be amazing to watch. ‘President Musk’ talk infuriates Trump officials amid spending bill negotiations   I like cheesy pasta, and this makes a dish easy to make. The only think I would do differently is dice up the garlic and onions more, so they blend into the pasta better and use a variety of cheeses, like Mozzarella and Smokey Gouda plus the parmesan. The pasta recipe we all need in our life | Watch
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      I love BBQing, but with my Knee recovery, I am not up to being outside in my BBQ area and cooking ribs the right way slow and steady for a fall off the bone rib. I have been looking online at other options and yes, I love Dr. Pepper way more than Coke or Pepsi, in fact I cannot think of the last time I had a coke or pepsi.  Dr. Pepper slow cooked ribs, then finished in the oven. Seems like a good Idea to try. What do you guys think? Slow Cooker Dr. Pepper BBQ Ribs - Only 3 Ingredients!

  • Who's Online (See full list)

    • There are no registered users currently online

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search