For the longest time, we have been calling Cadillac's upcoming flagship the LTS after a rumor tipped this to be name. But we now know that the new flagship, premiering next year, will have a different name. In a press release today, Cadillac announced that their upcoming flagship will wear the CT6 name.
"The Cadillac CT6 continues our brand's elevation and global growth. CT6 will constitute an entirely new approach to the prestige sedan, emphasizing a dynamic driving experience and advanced technology," said Uwe Ellinghaus, Cadillac chief marketing officer.
Now the CT6 name also introduces a big change for Cadillac. According to the release, 'lettering like “CT” would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models.'
"As we expand the portfolio, we can assist consumers in placing the cars within a structure, as they compare cars both within our showroom and across the market generally," Ellinghaus said. "However, this will be an evolutionary process – we will only change a product's name when the product itself is redesigned or an all-new model is created, as in this instance."
Source: Cadillac
William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.
Press Release is on Page 2
Recommended Comments
There are no comments to display.
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.