Jump to content
News
Reviews
Discussons
Activity
Create New...
Close
  • William Maley
    William Maley

    By William Maley •

    Cadillac Readies A New Ad Campaign

    William Maley

    Staff Writer - CheersandGears.com

    September 5, 2013

    Cadillac is readying a new ad campaign for the fall that will portray the brand in a new light. AdAge reports that the new campaign will focus on American values, such as anyone can create their own destiny. The main theme of the campaign is "Work Hard. Be Lucky."

    This is a complete U-Turn from Cadillac's previous ad campaigns which featured the ATS attacking some of the famous roads around the world and Kate Walsh talking about certain models. As AdAge points out, Cadillac's recent campaigns haven't had a coherent theme.

    Cadillac is keeping quiet on whether the "Work Hard. Be Lucky" will be the tagline or not.

    "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured," said Cadillac Spokesman David Caldwell.

    We'll find out in a few weeks as the campaign begins to slowly roll out.

    Source: AdAge

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

    Go to articles

    User Feedback

    Recommended Comments

    hyperv6

    I as many other hate this message as luck should have nothing to do with Cadillac.

    A Cadillac V series in front of a Trailer of a lottery winner is luck.

    They could do so much better.

    • Agree 1
    Link to comment
    Share on other sites
    smk4565

    Every year there is a new slogan, I guess the "standard of the world" of no more. I think they just come up with lines based on what they think might create some sales in the next 6 months. They never think of a slogan that they can use for 20-30 years. BMW has been "ultimate driving machine" for 30 years, consistency is good, people know what BMW stands for. "Be Lucky" sounds like a sign outside of a cheesy casino.

    Link to comment
    Share on other sites
    regfootball

    Every year there is a new slogan, I guess the "standard of the world" of no more. I think they just come up with lines based on what they think might create some sales in the next 6 months. They never think of a slogan that they can use for 20-30 years. BMW has been "ultimate driving machine" for 30 years, consistency is good, people know what BMW stands for. "Be Lucky" sounds like a sign outside of a cheesy casino.

    love those upcoming front drive 3 cylinder ultimate driving machines!

    BREAK THROUGH with the 03 or 04 CTS and led zepellin, awesome ad campaign.....

    Me thinks I would love to find an 06 or 07 CTS 3.6 manual to play with! The old style........ that was the best....

    should the new flagship sedan on Omega be the LTS name or should it go back to STS? or DTS even?

    Link to comment
    Share on other sites
    smk4565

    Omega sedan should be Fleetwood, Omega coupe should be Eldorado. CTS renamed to Seville, ATS renamed to LaSalle. Escalade keeps its name, and I am sure they can find some French names for the future crossovers. XTS could be renamed Calais so that people don't associate it with the Deville.

    Link to comment
    Share on other sites
    smk4565

    There was a Cadillac Calais in the late 60s, early 70s. I don't like the name, but they don't have a lot of names in the arsenal that are any good besides Eldorado and Fleetwood.

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×

  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • Paolino
      Buick News: Buick Electra Sub-Brand Launches in China with the Electra GS Concept

      By Paolino · Posted

      I guess I wonder where this leaves Buick in the US... I like their products although not a huge fan of the new exterior design language, but I guess for now Buick here will be ICE only? I know they wanted to be all electric by 2030, but I don't see that happening here.
    • Drew Dowdell
      Buick News: Buick Electra Sub-Brand Launches in China with the Electra GS Concept

      By Drew Dowdell · Posted

      At the 2025 Shanghai Mobility Show, Buick unveiled the Buick Electra GS Concept, a large EV sedan that showcases the brand's new Xaio Yao "super architecture".  This concept leads the way for Buick's all-new sub-brand ELECTRA.  Xaio Yao will underpin six new Buick models released over the next two years.  While Buick says the platform is tailor made for the Chinese market, the technical specs are such that we can't help but hope that it comes to the U.S. as well.   The key features of the platform are its ability to support multiple body styles, sizes, drive configurations, and propulsion systems. The platform can be configured as a pure electric (BEV), a plug-in hybrid electric vehicle (PHEV), or an extended range electric vehicle (EREV).  Depending on the propulsion plant chosen, it can be configured in front-, rear-, and all-wheel drive formats. Partnered with CATL, new Lithium Iron Phosphate (LFP) batteries allow ultra-fast peak charging at 640kW enabling approximately 217 miles of range added in 10 minutes. LFP batteries are compelling because they use neither nickle nor cobalt and instead rely solely on common elements Iron and Phosphate in their construction. LFP batteries also offer around double the number of charge cycles that traditional lithium-ion batteries offer and do not suffer capacity loss to the degree traditional lithium ion-batteries do. Currently, the only EVs available in the United States with LFP batteries are certain base model Tesla Model-3 and Model-Y. Buick Electra GS The Buick Electra GS Concept is an imposing vehicle, clocking in at 208.7 inches long with a 126-inch wheelbase. For reference, that's longer than a Mercedes-Benz S-Class and Lucid Air. Buick calls the design Kinetic Sculpture with a wide stance and flowing surfaces. The dashboard is especially low, giving occupants exceptional views out the front of the vehicle. The driver gets an augmented reality heads-up display while a 16.3-inch widescreen display caters to the infotainment needs of passengers. Little is said about the likelihood of the Electra GS making it into production, however, Buick did release images of three EVs destine for the market leading off with a new flagship MPV called Encasa.  The Encasa will be offered in both PHEV and EV configurations.       View full article
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      Excuses for the guy about having PTSD. He is a bully, an idiot and deserves in Jail.
    • Drew Dowdell
      Subaru News: Subaru Reveals new 2026 Subaru Trailseeker

      By Drew Dowdell · Posted

      If you are a Sam's member, they have a really good credit card rebate program for gas purchases, so not only do you get the cheaper prices at Sam's you also get 5% back on your gas purchases there AND your gas purchases at most other non-Sam's gas stations as well too.  Costco has a similar deal and I have their card. I get $400 cash back on that every year and 50% of that rebate is just on gas spend.  Because we're driving more this year, I'm already at $147 in rebates for 2025 and my April statement hasn't even closed yet.  Even if you never go to a Sam's to shop, it might be worth it to get the Plus membership and their Mastercard now that you have the Navigator.  
    • ccap41
      VW News: 21st Century Mobility for Everyone - Volkswagen ID.EVERY1 Concept

      By ccap41 · Posted

      Something like this is cute and all, but it needs to be like sub-20k here. This could replace the former Sonic, Fiesta, and Fits of the US. Obviously, it won't though. 

  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search