William Maley
Editor/Reporter - CheersandGears.com
January 11, 2012
Following on the heels of introducing the new ATS, Cadillac is thinking about adding a smaller crossover.
“We’re looking at options there. I think it would go a little bit more head-to-head with like the X3,” said Kurt McNeil, Cadillac’s vice president of sales.
BMW's redesigned X3 has been a hit in the North American market. The new X3 was built with North American consumers in mind, which is the opposite of what Cadillac would have to do in order to profitably expand its portfolio.
“The fact that Cadillac is becoming more of a global brand will certainly play a role in that decision,” McNeil said.
If the Cadillac small crossover was approved, it could go either on Alpha platform or the Theta platform.
Source: Bloomberg
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