Jump to content
News
Reviews
Discussons
Activity
Create New...
Close
  • William Maley
    William Maley

    By William Maley •

    Cadillac Lyriq Gives Us Our First Peek Into GM's Electric Dreams

      You'll Be Waiting Until Late 2022 To See The Production Version

    It is no secret that General Motors has big ambitions in the electric car space, we talked about back in March. But our chance to see to see the first fruits of this, the Cadillac Lyriq had been delayed due to COVID-19 pandemic. But tonight, Cadillac finally revealed the Lyriq in show car form.

    "Show Car" is important in this context as Cadillac is finalizing various parts of the Lyriq's design - various reports say the design is 80 to 85 percent production ready. This may explain why Cadillac isn't launching the model until late-2022. The design is quite out there with a large pattern grille, vertical LED headlamps, fastback roofline, and rear lights that wrap around the pillars. Moving inside, the center piece is a curved, 33-inch display that features driver information and infotainment. There is also a dual-pane head-up display that can display different information - the nearest one can show speed and direction, while the further one can issue alerts and navigation.

    Cadillac hasn't released any power figures on the Lyriq, only saying that it will offer two drivetrain versions; rear-wheel drive with a single electric motor and all-wheel drive with two electric motors. A new modular platform for electric vehicles promises a low-center of gravity and a near 50/50 weight distribution for the all-wheel drive version. Range is targeted at over 300 miles. Cadillac says the production model will offer DC fast charging.

    Source: Cadillac
    Press Release is on Page 2

    LYRIQ Show Car Leads Cadillac Into Electric Future

    • The brand’s first all-electric vehicle introduces a new era in luxury, technology and zero-tailpipe-emissions performance

    Cadillac’s introduction of its electric portfolio begins today with the debut of the LYRIQ show car — a dynamic, modern and fully electric luxury crossover. 

    The propulsion system and supporting technologies position Cadillac to be a leader in electrification, connectivity and automated driving, all delivered with thrilling performance and a new threshold in technology integration.

    “Led by LYRIQ, Cadillac will redefine American luxury over the next decade with a new portfolio of transformative EVs,” said Steve Carlisle, executive vice president and president, GM North America. “We will deliver experiences that engage the senses, anticipate desires and enable our customers to go on extraordinary journeys.”

    The LYRIQ is based on GM’s next-generation, modular electric vehicle platform and driven by the Ultium propulsion system, allowing Cadillac to deliver customers a variety of range and performance options. With range being one of the biggest factors when it comes to selecting an EV, we’re designing LYRIQ to offer beyond 300 miles of range on a full charge, based on internal testing1. Performance and technology highlights include:

    • Charging options that fit a variety of preferences for home, the workplace and on the road — including DC fast charging rates over 150 kilowatts and Level 2 charging rates up to 19 kW2.
    • Rear-wheel drive and performance all-wheel drive configurations.
    • The latest version of Super Cruise3, the industry’s first truly hands-free driver assistance feature, available on more than 200,000 miles of compatible highways and recently enhanced to include automated lane change.
    • New technologies such as dual-plane augmented reality-enhanced head-up display and remote self-parking.
    • The brand’s most seamless and adaptive technology interaction with the driver and passengers, including the latest Cadillac user experience, which is showcased in a 33-inch-diagonal advanced LED screen the spans the entire viewing area of the driver.

    “LYRIQ was conceived to make every journey exhilarating and leverages more than a century of innovation to drive the brand into a new era, while rewarding passengers with a more personal, connected and immersive experience,” said Jamie Brewer, Cadillac LYRIQ chief engineer. “To do this we developed an architecture specifically for EVs.  It is not only an exceptional EV, but first and foremost a Cadillac.”

    LIBERATING PERFORMANCE
    Some luxury EVs today feature adapted traditional internal combustion engine architecture, that is not the case with LYRIQ. Cadillac’s all-new, modular EV platform on which the LYRIQ is based is the foundation for its liberating performance. With a dedicated EV architecture, its design eliminates significant physical constraints associated with adapting electric propulsion within a conventional vehicle architecture, for an optimized design that supports greater driving range, an engaging driving experience and a new interpretation of passenger space.

    Within the LYRIQ, the Ultium battery system is a structural element of the architecture, integrated in ways that contribute to ride and handling, as well as safety. In fact, the lower center of gravity and near 50/50 weight distribution enabled by the placement of the battery pack results in a vehicle that’s sporty, responsive and allows for spirited driving.

    Additionally, the LYRIQ is driven primarily by the rear wheels, with a performance all-wheel drive option available. The placement of the drive motor at the rear of the vehicle contributes an even greater feeling of balance and agility — attributes that affirm Cadillac’s longstanding commitment to satisfying performance. It also enables the system to channel more torque to the pavement without wheelspin for exhilarating acceleration and greater cornering capability. Vehicles equipped with performance all-wheel drive go a step further, with a second drive unit placed at the front of the vehicle, which allows for a significant amount of tuning flexibility, enhancing vehicle dynamics and performance for drivers.

    ALL-NEW ULTIUM BATTERY SYSTEM
    The Cadillac LYRIQ is powered by GM’s new Ultium battery system, which offers approximately 100 kilowatt-hours of energy to deliver stirring performance.

    Ultium’s state-of-the-art NCMA (nickel-cobalt-manganese-aluminum) chemistry uses aluminum in the cathode to help reduce the need for rare-earth materials such as cobalt. In fact, GM engineers reduced the cobalt content by more than 70 percent, compared to current GM batteries.

    The advanced battery chemistry is packed in large, flat pouch cells that enable smart module construction to reduce complexity and simplify cooling needs. Additionally, the battery electronics are incorporated directly into the modules, eliminating nearly 90 percent of the battery pack wiring, compared to GM’s current electric vehicles. 

    When it comes to charging, LYRIQ offers quick and convenient charging options whether at home or on the go. With DC fast charging, the LYRIQ can charge at rates over 150 kW. 

    ARTFULLY INTEGRATED TECHNOLOGY
    Envisioned to make interaction with its technologies more intuitive and rewarding, the LYRIQ’s partnership with the driver and passengers is simultaneously energizing and artful.

    Upon approach, the LYRIQ recognizes the driver and initiates a “greeting” with a choreographed lighting sequence, while also preparing the cabin for the journey, including seat, mirror and climate system adjustments. Once inside, the LYRIQ offers Cadillac’s highest level of driver information, infotainment and connectivity integration, for a more seamless and rewarding experience.

    A 33-inch-diagonal advanced LED display artfully integrates a single, large screen that spans the viewing area for the driver and incorporates driver information details, infotainment controls and camera views. This new display has the highest pixel density available in the automotive industry today and can display over one billion colors, 64 times more than any other vehicle in the automotive industry, providing a stunning in-vehicle experience unlike anything seen before from Cadillac.

    Additional technology and interactive highlights include:

    • Battery and charging monitoring conveyed by easy, at-a-glance graphics. The system identifies the vehicle’s energy needs at home and on the go, according to owner preferences, while also monitoring and forecasting energy consumption and providing charging suggestions.
    • New dual-plane augmented reality-enhanced head-up display employs two planes: a near plane indicating speed, direction and more, and a far plane displaying transparent navigation signals and other important alerts.
    • The latest version of Super Cruise, the hands-free driver assistance feature, including automated lane change.3
    • Supervised remote parking that uses ultrasonic sensors to help the LYRIQ park itself in parallel or perpendicular parking spaces — whether the driver is inside or outside of the vehicle.4

    SENSE OF SOUND
    LYRIQ’s technology also addresses sound in two important ways: Blocking unwanted sounds and making the most of the sounds passengers want to hear.

    For the first time, Cadillac will introduce a new road noise cancellation technology, which takes active noise cancellation to the next level by introducing more microphones and accelerometers, which improve noise cancellation abilities. With this new system, Cadillac’s performance and audio engineers can target the frequency range of tire cavity noise, reducing the noise level in the vehicle and allowing for a quieter in-cabin experience.

    The Cadillac LYRIQ builds on the brand’s exclusive partnership with AKG. “With LYRIQ we wanted to deliver a sound experience that would transport the driver from a vehicle into a recording studio,” said Hussein Khalil, Cadillac lead audio design release engineer. “With the AKG sound system, we are able to deliver this experience along with the quality and reliability luxury customers expect.”

    At launch, LYRIQ will offer a 19-speaker AKG Studio audio system that delivers exceptionally crisp and precise sound reproduction, enabling drivers and passengers to enjoy their favorite music.

    NEW FACE OF CADILLAC
    Cadillac’s first electric SUV makes a bold design statement that introduces a new face, proportion and presence for the brand’s new generation of EVs. It’s a forward-looking vision unconstrained by the needs of a traditional internal combustion engine and driveline.

    “The LYRIQ represents the next iteration of the iconic brand’s styling, enabled by electrification, as only Cadillac can express,” said Andrew Smith, executive director, Global Cadillac Design. “Inside and out, LYRIQ is a thoughtful integration of design and technology and is intended to make every drive an occasion.”

    Defined by taut lines and clean surfaces, LYRIQ is assertive and modern, characterized with a low, fast roofline and wide stance that emphasize agility and convey confidence. Additional details such as a flow-through roof spoiler express the careful attention paid to aerodynamics to optimize efficiency on the highway.

    A distinctive “black crystal” grille in the front is one of the LYRIQ’s most unique and expressive design elements. It is also a dynamic feature, as it is part of a dramatic lighting choreography that — along with bold vertical, slim LED signature lighting — greets the owner upon approach. At the rear, a split taillamp design incorporates slim LEDs that are also integrated into the lighting choreography.

    Inside, the LYRIQ’s new electric vehicle architecture opens up possibilities in vehicle spaciousness and design; and Cadillac designers used this as an opportunity to rethink how to use the space and where to locate various interior elements.

    The result is a more airy, minimalistic design that does more to involve the driver and passengers in the driving experience while offering exceptional functionality when it comes to storage solutions. It is also brimming with subtle yet obsessive details such as backlit speaker grilles, curved screens with hidden storage and, like the exterior, orchestrated lighting features.

    Go to articles

    User Feedback

    Recommended Comments



    smk4565
    3 minutes ago, balthazar said:

    Consumers do not 'move up' thru an existing brand, but perhaps they do within a corporation.

    Sure they move up within a brand.  Escalade buyers never owned a Cadillac before?  Impala or Equinox don’t pull buyers from Cobalt, Cruze or Malibu?  If any brand is letting all those 3 year lease return customers go out the door instead of moving them up through the brand or at least keeping them in brand, they are not doing their job.

     

     

    • Agree 1
    Link to comment
    Share on other sites
    balthazar

    It's a fallacy not supported by any large-scale evidence, but hoped for by marketing.
    Brand loyalty in general is not great, and each tier going up the ladder of a given brand sees only a fraction of the sales of the tier below it.

    15 minutes ago, smk4565 said:

    Rumor now is that the Lyriq will start under $60k.

    I don't put much stock in rumors circa 2 years out from an actual window sticker, but $60K would be a great level to come in at. EV SUV sales are terrible largely because they're such a poor value, but the flip side is no one makes money on them, so selling MORE vehicles at a loss only INCREASES your loss.

    Link to comment
    Share on other sites
    oldshurst442
    13 minutes ago, smk4565 said:

    Sure they move up within a brand.  Escalade buyers never owned a Cadillac before?  Impala or Equinox don’t pull buyers from Cobalt, Cruze or Malibu?  If any brand is letting all those 3 year lease return customers go out the door instead of moving them up through the brand or at least keeping them in brand, they are not doing their job.

     

     

     My direct next door neighbor is  Romanian (Moldova) new to Canada.  Has moved here about 15 years ago.  He and his wife married in Moldova and moved to Montreal when their (only) son was 2 years old.   (Hold still please...there is a point to the story...)  

    We have been great neighbors to each other for 11 years now.  We both bought our houses new at the same time.  (just a little bit longer, this back story IS important, I promise)  

    OK...when we first started talking to each other, we introduced ourselves, our backround, etc...  We INSTANTLY connected because of our European and religious background.   Greek Orthodox...  And...well,  Romanians although closer ethnically to Romans (Italians and the Roman Empire and hence Romanians as their name), culturally they more identify with Greece and of course our shared religion.   (That might not have been necessary, sorry, but I like telling stories...)

    OK...the thing is, him being European, American cars get a bad bad rap.  He never once saw an American car BEFORE moving to Canada, he didnt even know that Opel was a General Motors brand...  but that never stopped him in having a negative opinion on American cars...

    When he needed to replace his old used Honda Civic he bought when he first came to Canada, and the Civic wasnt even THAT old 10 years ago, he asked me for car advice.  This is where I found out his opinions on American cars.  We talked for a good 3 days on the subject in a row. 

    Anyway...long story short, less long, he took my advice and bought a 2010 Chevrolet Equinox.  He was impressed with it. He tried all other CUVs of that time but the Equinox was the one he like the best.   He and his wife liked GM so much that 6 months later, he bought a Chevrolet Cruze.

    Well, he still has those cars. The Cruze has very low mileage while the Equinox has 175 000 trouble free miles.   He  just bought a new vehicle. He is  keept the Equinox for his son. as his son is reaching driving age...

    Anyway...he bought a 2020...

    Cadillac XT5.

    He thanked me for making him keep an open mind regarding American cars.

    he told me all other CUVs in that price range, and like the Equinox, he was most impressed with the Cadillac...

    Now...4 things.

     

    1. In a perfect world, yes, GM, Ford, Honda, Toyota, Mercedes etc..., would like for repeat business and it does happen

    2. But  In  2020, with more and more people leasing and all kinds of competition around with every year, NEW generations of vehicles come out practically with all this competition around,  its very hard for brand loyalty to exist.  We are a loooong way out from the 1950s and 1960s...   repeat business and moving on up is NOT the norm.   Its not a question of Chevrolet or Honda NOT doing their job if  in 10 years time, an owner does NOT buy a Buick or Acura and moves unto something else...

    There are tooooo many choices out there for people to pass up on... 

    3.  When one has an open mind, one actually sees that American cars, and especially GM, have been making at the very least, cars that are on par with foreign competition, if not better.      My neighbor, didnt buy an American car because I told him to.   I told him to go out and shop around.  He did. He bought what was best for him, his family and his pocket.  All three times in the last 10 years with good advice from his unbiased neighbor.     I didnt tell him American cars are good. I told him American cars WERE good at one time. Then American cars got shyte. But no different from European cars. But then I told him...and this was DURING and RIGHT AFTER GM's bankruptcy, that GM is no longer the stereotypical GM of where he got his negative opinions from.   Remember, the Cruze and the Equinox of the time were products DIRECTLY resulting BEFORE and DURING this crisis...

    The XT5 also...to a degree...

    He told me about his Cadillac purchase, that he has talked to other BMW and Mercedes owners...  Lexus owners.   He didnt ask me about how I feel about today's Cadillac. He talked to other people...  He didnt tell me what those other folks told him about their Bimmers and Mercedes and Lexus...  He just told me he crossed shopped the Caddy and like the Caddy best.  And BECAUSE he had such a pleasant ownership time with those Chevys, he decided to stay with the GM family...

    I had a pleasant ownership time with my 2005 Chevy.  I JUMPED ship 4 times removed from GM  since 2005.  I bought a 2007 Ford for my wife.  I replaced that with a 2009 Mazda. And I replaced that with a 2013 Ford.  Its too early to tell what vehicle my lovely lady wants next...  And I myself DIRECTLY replaced my Chevy with an Acura. 

    When time comes to replace either current vehicle, we wont be necessarily staying with the same family, nor jumping ship.  

    Meaning, its not how you said it, the brands NOT doing their job for keeping brand royalty.  Its more about shopping around.  Its the SMARTEST thing to do.   

    There are many facets to my anecdotal story. I hope someone could benefit from it. If not....a waste of time it may be.  So be it...

     

    • Agree 2
    Link to comment
    Share on other sites
    smk4565

    Steve Carlisle has now said under $60k for Lyriq.  
     

    Moving people from Chevy to Cadillac is great for GM maybe not great for the Chevy dealer if they don’t have a Cadillac dealership. 
     

    I have a coworker with a 2015 F150 who is really interested in the Bronco.  That might be a move across rather than move up but I think there is a good amount of move up within a brand.

    Link to comment
    Share on other sites
    surreal1272
    16 hours ago, smk4565 said:

    The CLA goes to over $76,000.  And the CLA45 does the Nurburgring ring in 7:42 which is the same as the estimated time of the 640 hp CTS-V so it no doubt would spank the CT5-V.   If we do get a Blackwing CT5 I imagine it will edge out the CLA45, but not the bigger AMG’s.  

    The CLA45 S did the time in 7:48 and seeing as how there was never an official ring time for the last gen CTS-V (2014-19), you cannot even say for certain what the time of a LARGER car (than the CLA) will be. I do know that the 2012 Cameron ZL1 does the time in a faster 7:41 time. Yes, a Chevy spanking Benz but shhhhhh, we don’t talk about that. Point here is, even your hypothetical bar moving doesn’t pass the mustard here.

     

    Again, about the Lyric...

    • Haha 1
    Link to comment
    Share on other sites
    balthazar
    4 hours ago, smk4565 said:

    I have a coworker with a 2015 F150 who is really interested in the Bronco.  That might be a move across rather than move up but I think there is a good amount of move up within a brand.

    Using your criteria, it's a move down; base F-150 MSRP in '21 is higher than the base Bronco MSRP.  No doubt the ATP will be higher on the F-150.

    • Like 1
    Link to comment
    Share on other sites
    smk4565
    2 hours ago, surreal1272 said:

    The CLA45 S did the time in 7:48 and seeing as how there was never an official ring time for the last gen CTS-V (2014-19), you cannot even say for certain what the time of a LARGER car (than the CLA) will be. I do know that the 2012 Cameron ZL1 does the time in a faster 7:41 time. Yes, a Chevy spanking Benz but shhhhhh, we don’t talk about that. Point here is, even your hypothetical bar moving doesn’t pass the mustard here.

     

    Again, about the Lyric...

    Correct on the 7:48 time for CLA45/A45, I think I miss read something.  But that would beat a current CT5-v in a battle of similar priced 4-doors.

    24 minutes ago, balthazar said:

    Using your criteria, it's a move down; base F-150 MSRP in '21 is higher than the base Bronco MSRP.  No doubt the ATP will be higher on the F-150.

    Maybe, but those Broncos will be a hot item, they’ll sell for over sticker the first 6 months, Ford will have the 0% financing and cash back offers on F150 from day 1.  The average incentive on a full size truck in the USA is around $9,000.  They aren’t discounting Broncos I know that.

    Link to comment
    Share on other sites
    surreal1272
    18 hours ago, surreal1272 said:

    The CLA45 S did the time in 7:48 and seeing as how there was never an official ring time for the last gen CTS-V (2014-19), you cannot even say for certain what the time of a LARGER car (than the CLA) will be. I do know that the 2012 Camaro ZL1 does the time in a faster 7:41 time. Yes, a Chevy spanking Benz but shhhhhh, we don’t talk about that. Point here is, even your hypothetical bar moving doesn’t pass the mustard here.

     

    Again, about the Lyric...

    To the smarta** in the back, I mean @ocnblu. Autocorrect fail that I didn’t catch in time. Since you were so concerned, it should have read 2012 CAMARO ZL1.

     

    Thank you for your continued concern and support. You may now resume hugging your Donald Trump life size cut out. 

    15 hours ago, smk4565 said:

    Correct on the 7:48 time for CLA45/A45, I think I miss read something.  But that would beat a current CT5-v in a battle of similar priced 4-doors.

    Maybe, but those Broncos will be a hot item, they’ll sell for over sticker the first 6 months, Ford will have the 0% financing and cash back offers on F150 from day 1.  The average incentive on a full size truck in the USA is around $9,000.  They aren’t discounting Broncos I know that.

    Two things. First, the CT5-V is not the same top trim (power wise) as the previous gen CTS sedans, so that is a pointless comparisons. When the Blackwing comes out, then you its apples to apples. Second, like the last CTS-V, there isn’t a time for the CT5-V so again, your hypothetical bar moving means nothing.

    • Thanks 1
    • Agree 1
    Link to comment
    Share on other sites
    regfootball
    On 8/10/2020 at 2:44 PM, smk4565 said:

    Cadillac needs a roomy mid-size sedan, their current sedans are too small inside.  With an EV they could get CT6 interior space in the footprint of a CT4 or CT5.  And I assume a big rear drive EV sedan is coming.
     

    After Lyriq they need a smaller EV crossover, Escalade next gen should go EV only which would be in the 2027 timeframe so pretty far out there.  In the meantime they should do a luxury off roader or lifestyle type vehicle.  Cadillacs sell in the Midwest and in Texas where that sort of product works.

    its interesting you say that.  The CT5 was supposed to provide more room and the front seat is super cramped.  maybe if cadillac had put out roomy cars without cue touchscreen issues and timing chain issues in the 2010's they wouldn't be in the situation they are in now.

    it would also help to not have a bad c pillar design.

    • Confused 1
    • Agree 2
    Link to comment
    Share on other sites
    Robert Hall
    7 minutes ago, balthazar said:

    CT5 has more front legroom than a mercedes CLA. Or C-class, e-class or s-class. Where, dimensionally, is it specifically ‘super cramped’?

    Maybe headroom for tall people that are long of torso?  I've sat in the CT4 and CT5 and found them comfortable...

    • Agree 1
    Link to comment
    Share on other sites
    G. David Felt
    23 minutes ago, balthazar said:

    CT5 has more front legroom than a mercedes CLA. Or C-class, e-class or s-class. Where, dimensionally, is it specifically ‘super cramped’?

    While I could not get into the back of a CT5, I could with the chair all the way back and all the way down on the floor get into the front. My head did touch the roof, but I could get in and there was plenty of leg room.

    Link to comment
    Share on other sites
    G. David Felt

    I have to say that other than the upper half of the rear of this EV, the rest is really sharp and I love the front end. Watching this again just has me very excited for where Cadillac is going.

    The comment from the Chinese engineer who grew up in China and how people watched movies with Cadillacs and the passion to own the Ultimate American Luxury auto. I can understand why this will be big in China more so than even here.

    Love the auto open charge panel and the control to set and have the auto customized to the person who will drive it. The interior and the dash just kicks ass over anything German or Asian. Gotta love the AI dual screen Hud system.

    Up, UP and Away!!! 

    https://www.cadillac.com/showcar/lyriq?evar36=MRM_eml_cad_LYRIQ_Post_Reveal_0820_16600304536

    That is just a Freaking BAD ASS AUTO. :metal:

    Just finished watching it again and dawned on me how they talk about the center of gravity in the auto and power distribution and I can se the Hummer by GMC being a big hit as you have a raised up 4x4 truck or SUV.

    I do question the comment about a aerodynamic backend that is squared off on interior space but still not square. Very weird comment.

    Link to comment
    Share on other sites
    balthazar

    Saw online that about 150 Cadillac dealers (out of the total of 880) took the 'opt-out' package from GM to NOT be a future electric Cadillac dealer. These opt-out packages varied from (IIRC) $300K to $1000K.

    It would be interesting to see a case study of the reasons these dealers decided to get out of the Cadillac game. Obviously it will reduce the number of Cadillac dealers to around 730 locations.

    Link to comment
    Share on other sites
    riviera74
    1 hour ago, balthazar said:

    Saw online that about 150 Cadillac dealers (out of the total of 880) took the 'opt-out' package from GM to NOT be a future electric Cadillac dealer. These opt-out packages varied from (IIRC) $300K to $1000K.

    It would be interesting to see a case study of the reasons these dealers decided to get out of the Cadillac game. Obviously it will reduce the number of Cadillac dealers to around 730 locations.

    It is a great way to shrink the number of underperforming dealers.  Hopefully, all the ones who took the opt-out are the smaller dealers that Cadillac no longer needs. 

    Anyone knows how many dealers are with other luxury marques?

    Link to comment
    Share on other sites
    balthazar

    Daimler.com says there's 383 mercedes dealers in the U.S., BMW has 348.
    If it's logical to compare sales volumes vs. dealer outlets (and I'm not convinced it is) Cadillac may be over-represented.

    However, I note; mrcedes & BMW are usually corporate stand-alones, whereas Cadillac is commonly paired with another GM brand. Per a mutli-brand GM dealership, Cadillac may not have to 1. sell the same volume/store, meanwhile 2. provides more convenience to buyers by being more plentiful. It may to be tough to reach a true comparison there.

    • Thanks 1
    Link to comment
    Share on other sites
    G. David Felt
    On 12/5/2020 at 11:29 AM, balthazar said:

    Daimler.com says there's 383 mercedes dealers in the U.S., BMW has 348.
    If it's logical to compare sales volumes vs. dealer outlets (and I'm not convinced it is) Cadillac may be over-represented.

    However, I note; mrcedes & BMW are usually corporate stand-alones, whereas Cadillac is commonly paired with another GM brand. Per a mutli-brand GM dealership, Cadillac may not have to 1. sell the same volume/store, meanwhile 2. provides more convenience to buyers by being more plentiful. It may to be tough to reach a true comparison there.

    I think there is also the East coast to west coast differences as the Cadillac dealers here are all stand alone in western Washington. Saw a mega Chevrolet, Buick, GMC Cadillac dealer in Spokane but the Cadillac still had it's own sales store compared to the other 3 were in the same building.

    I honestly think it is good to pare down the underperforming Cadillac dealers.

    Link to comment
    Share on other sites
    G. David Felt

    Cadillac Lyriq Mules are out and about being tested and they have been caught by photographers now.

    image.png

    This side by side comparison makes me wonder about the funky tail lights in the concept.

    image.png

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×

  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      Sending a Christmas eve chuckle your way: Here's Dyan Cannon, who has again poured herself into her clothing, to attend a Lakers game, which she does often. It looks like she can easily fit down many chimneys.  Maybe even into a Christmas gift stocking. I find the different chapters of Dyan Cannon humorous.
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      @Drew Dowdell @Robert Hall @trinacriabob @A Horse With No Name @ccap41 @surreal1272 @oldshurst442  And including all of the C&G members that are here that I do not interact with often enough or those I have forgotten their handles. Wishing each and every one of you a Merry Xmas Eve and Merry Xmas.  To those that do not celebrate Xmas, Happy Hanukkah, Happy Holidays, Happy time off. Wishing each and every person here a restful end to the year, one of love, respect, relaxation to you and your families. Wishing all the best!
    • G. David Felt
      Industry News: MOU signed Collaborative Considerations by Nissan, Honda, and Mitsubishi Motors.

      By G. David Felt · Posted

      MOU means that these companies have signed a "Memorandum of Understanding" to explore the participation, involvement and synergy sharing in relation to the business integration through a joint holding company. Back in August 1st, 2024 Nissan and Honda created a Joint Holding Company for the commencement of a strategic partnership focused on intelligence and electrification. This was to start the consideration towards integration of the two companies. Mitsubishi Motors has now signed onto this MOU to explore the possibility of achieving synergies at an increased level through business participation or integration. In basic terms, the three companies have agreed to join forces in sharing costs to move forward with EV platform R&D while they also look at the ICE "Internal Combustion Engine" gas side of having shared platforms to reduce costs and hopefully save the three auto companies by keeping them alive.  While Nissan and Honda have agreed to move forward in this integration of the two auto companies, Mitsubishi Motors will make a final decision by the end of January 2025 about possibly joining in with the integration of Mitsubishi Motors into this joint 3 auto company venture. Nissan and Honda have already agreed to a full SDV or Software-defined vehicles program moving forward that will allow them to have a solid crucial collaboration of intelligence and electrification for future products. Both companies have stated that the acceleration of technology and the rapid change of the auto industry will allow these two companies to maintain global competitiveness and deliver more attractive products and services for customers worldwide. Nissan global mobility product line merged with Honda four-wheel-vehicles, motor cycles and power products can allow both companies to become more attractive to shareholders and innovation of products to sell to customers worldwide according to the CEOs of both companies. Nissan and Honda have stated the following: Nissan and Honda aim to become a world-class mobility company with sales revenue exceeding 30 trillion yen ($190 Billion U.S. Dollars) and operating profit of more than 3 trillion yen ($19 billion U.S. Dollars). The expected synergies from the business integration at this time are: 1. Scale advantages by standardizing vehicle platforms By standardizing the vehicle platforms of both companies across various product segments, the companies expect to create stronger products, reduce costs, enhance development efficiencies, and improve investment efficiencies through standardized production processes. The integration is projected to increase sales and operational volumes, allowing the companies to reduce development costs per vehicle, including for future digital services, while maximizing profits. By accelerating the mutual complementation of their global vehicle offerings - including ICE, HEV, PHEV, and EV models - Nissan and Honda will be better positioned to meet diverse customer needs around the world and deliver optimal products, leading to improved customer satisfaction. 2. Enhancement of development capabilities and cost synergies through the integration of R&D functions In accordance with the MOU to deepen strategic partnership and the joint research agreement on fundamental technologies dated August 1, the two companies have started joint research in fundamental technologies in the area of vehicle platforms for next-generation software-defined vehicles (SDVs), which is the cornerstone of the field of intelligence. After the business integration, both companies will encompass more integrated collaboration across all R&D functions, including fundamental research and vehicle application technology research. This approach is expected to enable both companies to efficiently and swiftly enhance their technological expertise, achieving both improvements in development capabilities and reductions in development costs through the integration of overlapping functions.   3. Optimizing manufacturing systems and facilities The companies anticipate that optimizing their manufacturing plants and energy service facilities, combined with improved collaboration through the shared use of production lines, will result in a substantial improvement in capacity utilization leading to a decrease in fixed costs.   4. Strengthening competitive advantages across the supply chain through the integration of purchasing functions To fully leverage the synergies from optimizing development and production capacity, both companies intend to boost their competitiveness by improving and streamlining purchasing operations and source common parts from the same the supply chain and in collaboration with business partners.   5. Realizing cost synergies through operational efficiency improvements The companies expect that the integration of systems and back-office operations, along with the upgrade and standardization of operational processes, will drive significant cost reductions.   6. Acquisition of scale advantages through integration in sales finance functions By integrating relevant areas of sales finance functions of both companies and expanding the scale of operations, the companies aim to provide a range of mobility solutions, including new financial services throughout the vehicle lifecycle, to customers of both organizations.   7. Establishment of a talent foundation for intelligence and electrification The human resources of the companies are an invaluable asset, and establishing a strong human resource foundation is crucial for the transformation that will come with the business integration. After the integration, increased employee exchanges and technical collaboration between the companies are expected to promote further skill development. Moreover, by leveraging each company's access to talent markets, attracting exceptional talent will become more attainable. Method of business integration and stock listing Nissan and Honda, with the result of the consideration, plan to establish, through a joint share transfer, a joint holding company that will be the parent company of both companies. This will be subject to approval at each company's general meeting of shareholders and obtaining necessary approvals from relevant authorities for this business integration, based on the premise that Nissan's turnaround*1 actions are steadily executed. Both Nissan and Honda will be fully owned subsidiaries of the joint holding company*2. Additionally, the companies plan to continue coexisting and developing the brands held by Honda and Nissan equally. Shares of the newly established joint holding company under consideration are planned to be newly listed (technical listing) on the Prime Market of the Tokyo Stock Exchange (“TSE”). The listing is scheduled for August 2026. With the listing of the joint holding company, both Nissan and Honda will become wholly owned subsidiaries of the joint holding company and will be scheduled to be delisted from the TSE. However, shareholders of both companies will continue to be able to trade shares of the joint holding company issued during this share transfer on the TSE. The listing date of the joint holding company and the delisting date of both Nissan and Honda will be determined in accordance with the regulations of the TSE. Regarding the organizational structure of the joint holding company, and both companies which will become wholly-owned subsidiaries of the joint holding company after the business integration, the optimal structure for realizing synergies, including the integration of R&D functions, purchasing functions, and manufacturing functions, will be discussed and considered within the integration preparatory committee, with the aim of establishing an organizational structure that enables efficient and highly competitive business operations after the business integration. The CEO's of all three companies had the following to say: Marking the announcement, Nissan Director, President, CEO and Representative Executive Officer Makoto Uchida said: “Honda and Nissan have begun considering a business integration, and will study the creation of significant synergies between the two companies in a wide range of fields. It is significant that Nissan's partner, Mitsubishi Motors, is also involved in these discussions. We anticipate that if this integration comes to fruition, we will be able to deliver even greater value to a wider customer base.“ Honda Director and Representative Executive Officer Toshihiro Mibe said: "At this time of change in the automobile industry, which is said to occur once every 100 years, we hope that Mitsubishi Motors' participation in the business integration discussions of Nissan and Honda will lead to further social change, and that we will be able to become a leading company in creating new value in mobility through business integration. Nissan and Honda will start the discussion from today onwards with an aim to clarify the possibility of business integration by around the end of January in line with the consideration of Mitsubishi Motors." Comment from Mitsubishi Motors Director, Representative Executive Officer, and President and CEO Takao Kato said: “In an era of change in the automotive industry, the study between Nissan and Honda about a business integration will accelerate synergy maximization effects, bringing high value also to the collaborative businesses with Mitsubishi Motors. In order to realize synergies and to make the best use of each company's strengths, we will also study the best form of cooperation.” Upon looking at the press releases, it makes total sense that these companies would look to merge as each company is having a challanging time. Nissan globally has seen a 33.7% reduction in sales taking the estimated 2024 market share to 5.2%.  Honda globally has seen a 9% reduction over all with a 32% reduction in the asian rim leaving them with a 2024 estimated 5.4% market share. Mitsubishi Motors globally has seen a reduction year over year of a 10.7% drop leaving them with a 2024 estimated market share of 4.6%. All three auto companies lag the industry in technology connected auto's, feature / functions and especially EVs. All three companies have seen their profits turn into negative earnings for their respective companies leaving them with no real ability to perform R&D in building EVs to compete in China or the U.S. let alone Europe that has mandates in place for the end of ICE by 2035. End result is it looks like for these companies to survive, merging into one company that shares platforms and technology especially in the software and battery sectors will be the only way to move forward. View full article
    • oldshurst442
      Beautiful Cars Appreciation Thread

      By oldshurst442 · Posted

    • trinacriabob
      Beautiful Cars Appreciation Thread

      By trinacriabob · Posted

      I think I'm dreaming ... this vehicle would be the oldest of my handful of favorite "blast from the past" cars. A Cutlass Salon coupe in perfect condition, the first year I liked the colonnade Cutlass (and it's last year, of 3, with round headlamps in the colonnade), those huge bucket seats, and, oddly, A/C is there, but with manual windows.  It featured the new but not as popular 260 (4.3L) V8.  It also featured the light enamel blue they didn't repeat.  If the exhaust system is tight, this car will be whisper quiet. 1975 Oldsmobile Cutlass Salon (Numbers Matching Drivetrain) for sale: photos, technical specifications, description See anything odd?  Come on.  Quick. . . . It has Buick rally wheels instead of Oldsmobile rally wheels. * sigh ... I wonder what time frame this ad goes back to *

  • Who's Online (See full list)

    • There are no registered users currently online

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search