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  • William Maley
    William Maley

    By William Maley •

    Cadillac Lays More Money On the Escalade's Hood

      Trying to prevent customers from defecting to the Lincoln Navigator

    There's a war going on between Cadillac and Lincoln. With the new Navigator, Lincoln has a very compelling alternative to Cadillac's aging Escalade. But Cadillac is fighting back by dumping a bunch of cash on the hood.

    Bloomberg obtained a memo sent to Cadillac dealers that announces a new promotion where current lease customers of 2016 Escalades are being offered a $10,000 discount on a new Escalade. Owners of 2016 Escalades have to make do with a $7,500 discount. The promotion runs until the end of May. GM Spokesman Jim Cain confirmed the promotion to Bloomberg.

    This isn't the first time Cadillac has put a huge amount of money onto the hood of the Escalade. Back in November, Cadillac was offering owners of Lincoln models from 1999 to the current model year a $5,000 discount on an Escalade.

    Cadillac still holds a significant edge over the Navigator in terms of sales - 8,111 Escalades vs. 4,062 Navigators through March. But Lincoln is gaining ground with Navigators only sitting on dealer lots 10 days on average. 

    “GM is trying to keep Escalade buyers out of Navigators, for sure. You’ve got a fresh Navigator and you’ve got an Escalade that is not new and is starting to age,” said Jeff Schuster, an analyst at LMC Automotive.

    “This is a particular battle that GM doesn’t want to lose ground in. It speaks to the importance of the Escalade.”

    Source: Bloomberg

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    G. David Felt
    10 minutes ago, ccap41 said:

    One word: Unimog! 

    Okay Okay Okay it isn't a standard full size truck but hell if it isn't the best in the world at being versatile/flexible and doing truck things. 

    Would agree with you! :P 

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    Robert Hall

    I still think M-B should sell the pickup versions of the Sprinter here--in regular and double cab, in work truck, luxury, and AMG variations...would be a cash cow, I think.. make the bed deeper and less homely looking, though. 

    mercedes-sprinter-2018-pickup-3d-model.jpg

    Edited by Cubical-aka-Moltar
    • Haha 1
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    smk4565
    2 minutes ago, ccap41 said:

    How many different leagues or classes does Mercedes even race in? 

    I love Mercedes but my god are you oblivious.

    I guess ignorance is bliss though so...?‍♂️

    I think just Formula 1 now and next year they are doing Formula E.  I think they gave up all the touring car racing stuff to focus on EV racing.  But Formula 1 is the #1 Motorsport globally so that is where to be.

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    ccap41
    9 minutes ago, smk4565 said:

    I think just Formula 1 now and next year they are doing Formula E.  I think they gave up all the touring car racing stuff to focus on EV racing.  But Formula 1 is the #1 Motorsport globally so that is where to be.

    Then they aren't the golden standard of racing if they only have their toes in one league of racing when there are hundreds out there. 

    Formula 1 is the biggest money pit and, I could be wrong, I believe their ratings have been declining for the past decade as the sport blows to watch. I love the technology and the sheer speed of those cars but it is the least entertaining form of automobile racing out there.

    Want to know the finishing order of every race? Just watch the qualifying session. Heck, just watch Q3 and watch laps 1-3 and that's all the entertainment the sport offers. 

    12 minutes ago, Cubical-aka-Moltar said:

    I still think M-B should sell the pickup versions of the Sprinter here--in regular and double cab, in work truck, luxury, and AMG variations...would be a cash cow, I think.. make the bed deeper and less homely looking, though. 

    mercedes-sprinter-2018-pickup-3d-model.jpg

    ..so.. like a regular truck that is completely different than the pictured Sprinter? lol 

    • Haha 1
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    Robert Hall

    I still watch F1, but some races are so dull...esp. these new generic tracks and lack of overtaking. .Not as dramatic as it was to watch in the 80s-90s.

    Edited by Cubical-aka-Moltar
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    G. David Felt
    37 minutes ago, ccap41 said:

    It's a great time to be a fan of F1.. ?

    Yup, steady decline in viewership for the past decade. 

    Forbes link for graph.

    F1 Viewers.jpg

    Diminishing Returns and NOT the Global Standard to be in!

    36 minutes ago, Cubical-aka-Moltar said:

    I still watch F1, but some races are so dull...esp. these new generic tracks and lack of overtaking. .Not as dramatic as it was to watch in the 80s-90s.

    Yes after the 90's the excitement and fun of watching the race went in the toilet.

    13 minutes ago, ccap41 said:

    When was the last time somebody overtook somebody during the race and not during a pit stop? Probably around year 2005. 

    So true, could have been the end of the 90's in reality.

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