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    Drew Dowdell

    Cadillac ELR Pricing Set at $75,995


    October 11, 2013

    Drew Dowdell

    Managing Editor - CheersandGears.com

    Cadillac released pricing today for the upcoming ELR due to go on sale in January 2014 in major metropolitan areas nationwide. Base MSRP will start at $75,995 including the destination charge. Cadillac is anticipating IRS certification of a federal tax credit of up to $7,500. As the ELR shares propulsion technology with the Chevrolet Volt, additional tax credits or rebates may be available at the state level.

    Many of the technologies released in the 2014 Cadillac CTS and 2015 Cadillac Escalade appear in the ELR. The ELR will come standard with Cadillac CUE with Navigation, LED front and rear exterior lighting, Lane Departure Warning, Forward Collision Alert, and the Safety Alert Seat. Exclusive to the ELR is a Regen-on-Demand feature that allows the driver to have greater control of battery regeneration using the momentum of the vehicle via the steering-wheel paddles.

    Cadillac ELR Shift

    Click Picture to Enlarge

    While official EPA certification is not yet available, the Cadillac ELR's driving range is well over 300 miles. Using only battery power, the initial range is 35 miles before regeneration starts. EV range is dependent on terrain, driving style, and outside temperature.

    Cadillac Press Release on Page 2

    Drew Dowdell is Managing Editor of CheersandGears.com and can be reached at Drew.Dowdell@CheersandGears.com or on Twitter as @cheersngears


    Cadillac ELR Sales to Begin in January

    Nationwide distribution, pricing announced for electric luxury coupe

    DETROIT – Initial sales of the 2014 Cadillac ELR electrified luxury coupe will begin in January in all major U.S. metropolitan areas featuring provocative design and extended range electric vehicle technology.

    Designed for a new generation of technology-driven luxury buyers, the 2014 ELR has a starting price of $75,995, including a $995 destination charge but excluding tax, title, license and dealer fees. Upon IRS certification of an anticipated federal tax credit, purchasers may be eligible for a tax credit from $0 to $7,500 depending on individual tax liability. Net pricing after tax credits could be as low as $68,495, including $995 destination.

    “The ELR is a unique blend of dramatic design with electric vehicle technology capable of total range in excess of 300 miles,” said Bob Ferguson, senior vice president Global Cadillac. “ELR is also unique in that it will be offered nationwide within a luxury customer experience, with proven benefits and care extending from the shopping process all the way through the ownership experience.”

    Dealers nationwide are specially trained and certified to sell and service the 2014 ELR. Backing up the dealership experience, prospective customers and buyers of the ELR can take advantage of their own ELR Concierge Representative. Trained in white-glove customer care, the Concierge Representative is an additional point of contact for information on battery care, home charging, service scheduling, news and updates by calling 855 4 CAD ELR (855-422-3357).

    As with all Cadillac models, the ELR comes standard with Cadillac Shield, a comprehensive suite of owner benefits including Remote Vehicle Diagnostics, a Premium Care Maintenance program and 24/7 roadside assistance. For added peace of mind, the ELR also comes with an extended battery and propulsion warranty of eight years or100,000 miles, whichever comes first, and a four-year or 50,000-mile, whichever comes first, bumper-to-bumper limited warranty.

    The ELR comes equipped with standard advanced technology features such as Cadillac CUE with Navigation accessible through a large, eight-inch, full-color capacitive-touch screen, light-emitting diode, or LED, front and rear exterior lighting, Lane Departure Warning, Forward Collision Alert, the Safety Alert Seat and the exclusive Regen on Demand™ feature, allowing the driver to temporarily regenerate energy from the vehicle’s momentum via steering-wheel paddles.

    The ELR interior features handcrafted leather complemented by authentic wood grain and chrome trim.

    Powering the ELR is a combination of pure electric drive and an efficient, range-extending 1.4L gasoline-powered electric generator. A T-shaped, 16.5 kWh lithium-ion battery pack is located along the centerline of the vehicle, between the front and rear wheels to make the most of weight distribution. The pack supplies energy to an advanced electric drive unit to propel the vehicle.

    ELR is capable of a total driving range in excess of 300 miles. Using only the energy stored in the battery, ELR’s initial range is about 35 highway miles, or 82 MPGe, of electric driving, depending on terrain, driving techniques and ambient temperature. Official EPA estimates are not yet available.

    The ELR also offers unique driving features, including four driving modes – default Tour mode, the more-responsive Sport mode, a Mountain mode that maintains charge in hilly terrain and Hold mode, which allows drivers to select when to use battery power or the gas-powered generator.

    Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac's media website with information, images and video can be found at media.cadillac.com.

    # # #

    CONTACT:

    Brian Corbett

    Cadillac Communications

    586-612-6569

    brian.corbett@cadillac.com

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    Recommended Comments



    As the Volt already drives and handles way better than an Elantra, I would imagine that an ELR with hyper-strut and a more aggressive sport-mode would be even further away from the Elantra.

    You seem to think the entire world drives in 0-60 times. It must be amazing to you that I can get around and keep up with, or even exceed, prevailing traffic in this city in a car with a 0-60 in the 15 second range. And yet, I manage it without fuss all the time.

    BTW, the ELR has 4 seats and the interior is worthy of a $75k Rolls.

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    ELR = tech toy which I imagine will come fully loaded with luxury amenities; great for the green-image affluent crowd... Charging $75K for it is not stupid (also, there's a IIRC 10% tax credit to deduct form the $75K); it's probably where GM should have started with regarding Voltec in the 1st place...

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      On 10/14/2013 at 2:47 PM, Z-06 said:
      On 10/14/2013 at 1:52 PM, balthazar said:

    ^ Right. I don't recall reading incessant ranting by audi A5 owners that their engine is sourced from a $16K VW. I assume they have access to Google, too.

    Correction Balthy, even the A8 uses the 2.0L Turbo engine from VW.

    For GM it is badge engineering, but for VW group is called innovation in usage of synergy of brands for the purpose of proliferation of efficient low cost manufacturing to improve shareholders' values.

    Other way around. Audi developed that engine.

    Edited by Lamar
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    Excuses for mediocrity. The price would be acceptable if its performance were at least befitting of a $76K car. TT RS may be based on a Golf, but at least it hangs on with a Cayman.

    Instead, we're looking at 8 seconds to 60 mph, and less range (35 miles) and lower MPG (82 MPGe in EV mode; 35 MPG in hybrid mode) than a Volt. They didn't even bother to bother to upgrade the charger. It's still 3.3 kW; even lowly plug-ins like Focus Electric and LEAF have 6.6 kW chargers. Plug-in hybrids with slow chargers make public charging (usually $2/hour) pointless because it makes more financial sense to run on gasoline.

    I just don't see the point of ELR at that price. If it's efficiency you're after, ELR is the least efficient of any plug-in car. If it's performance and style you're after, there are so many choices that accelerate to 60 in half the time: e.g., CTS-V Coupe and Corvette Stingray. If you want performance and efficiency, there's Model S. If you want lots of range and good efficiency, a diesel will do better: ELR averages 82 MPGe over 35 miles, but then that drops to 44 MPGe after 100 miles, and 39 MPGe after 200 miles.

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      On 10/14/2013 at 2:47 PM, Z-06 said:
      On 10/14/2013 at 1:52 PM, balthazar said:

    ^ Right. I don't recall reading incessant ranting by audi A5 owners that their engine is sourced from a $16K VW. I assume they have access to Google, too.

    Correction Balthy, even the A8 uses the 2.0L Turbo engine from VW.

    For GM it is badge engineering, but for VW group is called innovation in usage of synergy of brands for the purpose of proliferation of efficient low cost manufacturing to improve shareholders' values.

    If I were a GM shareholder right now, I'd be furious at this boondoggle.

    Edited by pow
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    It better have a profit margin, it is $76k for a Chevy Volt with Cue and a wood and leather package. They might as well put a $55k Cruze diesel with a Cadillac logo on front on sale too if GM is looking for low volume, high profit. Because a $76k Volt is equally as crazy as a $55k Cadillac Cruze diesel.

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      On 10/14/2013 at 8:12 PM, pow said:
      On 10/14/2013 at 2:47 PM, Z-06 said:
      On 10/14/2013 at 1:52 PM, balthazar said:

    ^ Right. I don't recall reading incessant ranting by audi A5 owners that their engine is sourced from a $16K VW. I assume they have access to Google, too.

    Correction Balthy, even the A8 uses the 2.0L Turbo engine from VW.

    For GM it is badge engineering, but for VW group is called innovation in usage of synergy of brands for the purpose of proliferation of efficient low cost manufacturing to improve shareholders' values.

    If I were a GM shareholder right now, I'd be furious at this boondoggle.

    See below. Logic! Do I agree with the pricing? No. Do I understand the pricing? Yes.

      On 10/12/2013 at 12:32 AM, Z-06 said:

    With $5,000 off the Volt, GM needs to make profit somewhere for the platform. Even if GM sells one ELR for every 10 Volts, it is some money in the pocket.

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      On 10/14/2013 at 11:48 PM, smk4565 said:

    It better have a profit margin, it is $76k for a Chevy Volt with Cue and a wood and leather package. They might as well put a $55k Cruze diesel with a Cadillac logo on front on sale too if GM is looking for low volume, high profit. Because a $76k Volt is equally as crazy as a $55k Cadillac Cruze diesel.

    Or equally as crazy as a $96K VW Tuareg TDI sorry, Porsche Cayenne Diesel.

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      On 10/15/2013 at 2:38 AM, Z-06 said:
      On 10/14/2013 at 11:48 PM, smk4565 said:

    It better have a profit margin, it is $76k for a Chevy Volt with Cue and a wood and leather package. They might as well put a $55k Cruze diesel with a Cadillac logo on front on sale too if GM is looking for low volume, high profit. Because a $76k Volt is equally as crazy as a $55k Cadillac Cruze diesel.

    Or equally as crazy as a $96K VW Tuareg TDI sorry, Porsche Cayenne Diesel.

    A Toureg TDI is $51,000 base price, the Cayenne TDI is $56,600 base price, they are pretty close actually. It is the GTS and Turbo Cayennes that are really expensive.

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    You love and quote Car and Driver to suit your needs, right? Go and read its comparison. Don't give me the excuse that people will not get the Cayenne as Car and Driver optioned. And Tuareg starts at $48K.

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    In electric mode it is Corolla slow, and in gas mode it is thirstier and slower than a diesel powered A6, 5-series or E-class. Not seeing how this car costs more than a Jaguar F-type.

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    It still amazes me that I can get around town at all with a 0-60 nearly double that of the Corolla.

    But like most people, I don't do full throttle acceleration after every stop sign, stop light, or yield. I expect that most people buying a plug-in EV aren't either.

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      On 12/2/2013 at 11:20 PM, ocnblu said:

    Hahaha... OMG... Cadillac is actually saying the ELR will be cross-shopped with the BMW 6-Series! :roflmao:

    Maybe if it goes up for sale in Fantasy Land. I can't see it being cross shopped with anything except another car in a Cadillac showroom. Maybe if you walk in to look at a CTS, you take a look at the ELR, or if you do go in to look at an ELR, you'll realize a CTS is $20,000 cheaper and has the same dash, same features, is faster and handles better. And $20,000 buys a lot of gas. We are talking $75k for 2011 Volt technology, I think the ELR will flop harder than the Allante.

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