Jump to content
Create New...
  • William Maley
    William Maley

    Don't Expect the Opel Adam to Come As A Buick Anytime Soon

      Changes in the automotive marketplace have put the plans for Buick getting the Adam on hold.

    Buick's brand manager Duncan Aldred is 'thrilled' with how the brand is doing.

     

    "It's a wonderful portfolio. We'll have three sedans, three crossovers and a halo. I think most brands would say, "Yeah, that's a great portfolio.' I'm thrilled with it," Aldred told Automotive News.

     

    That doesn't mean Aldred isn't open to possibly a new product, such as a flagship. But one model that has been taken off the table is the Opel Adam. Previously, Aldred has said he would like to bring the Adam over to compete against the Fiat 500 and MINI Cooper. But with the rise of crossovers - like the Buick Encore, has given Aldred second thoughts.

     

    "I very much did feel when I came over that that could really help accelerate the Buick brand story. I don't see that as much. Whether the market shifted or the fashion nature of those cars has changed, I don't know. But I wouldn't be looking for a small, B-segment car today," said Aldred.

     

    Source: Automotive News (Subscription Required)


    User Feedback

    Recommended Comments

    If only GM found a way to bring back Pontiac with cars like this.

    It could easily be a Le Mans that goes against the Fiat 500 and Mini Cooper.

    Sporty, personal performance.

    • Disagree 1
    Link to comment
    Share on other sites

    The Adam is so unique and interesting, it would be a tremendous brand entry car and attention car for Buick.  Instead, they bring over the cascada.  Primarily to stuff rental fleets.

     

    The Adam is a no brainer to me, but what do i know, Buick just wants to sell snooze mobiles again.

     

    The Adam is one of those designs people would talk about.

    Link to comment
    Share on other sites

    The Adam is so unique and interesting, it would be a tremendous brand entry car and attention car for Buick.  Instead, they bring over the cascada.  Primarily to stuff rental fleets.

     

    The Adam is a no brainer to me, but what do i know, Buick just wants to sell snooze mobiles again.

     

    The Adam is one of those designs people would talk about.

     

    I agree reg, but the question is could Buick sell them? I look at the sales of the 500 and Cooper, and they are not doing so great.

    Yes, it would be a car that people would be talking about. But I don't think many people will buy them.

    Link to comment
    Share on other sites

    I dont know how well the Opel Adam sells in Europe, but even for the Adam in Europe, its a car that came to the scene too late, let alone for Buick to have profited from the micro car frenzy in North America...

     

    The Opel Adam as a Buick should have hit our shores a year or two BEFORE it actually made its first appearance in Europe as an Opel Adam...

    At the very least...the same year it launched in Europe.

    In 2016/2017...

    That ship has sailed.

    The train left the station.

    The little bird has flown away.

     

    Buick needs to concentrate on the up and coming fad, not the one that has just became a cliché.

     

    The Encore...THAT is where its at...

    Great call...PERFECT car, PERFECT timing...

     

    THAT is how one leads the fads....by creating them, not chasing after yesterday's dreams but by creating tomorrows'..

    Edited by oldshurst442
    Link to comment
    Share on other sites

    This would be just another Fiat 500 that would struggle in the market. 

     

    Now bring over the larger three door hatch with the turbo engine and offer it in the OPC trim along with standard trim and you would have a good sporty GTI and Mini competitor. 

    Americans are not fans of these small cars at this point and the segment still needs to find it's place. Many Fiat dealers are in trouble or are regretting they even picked up the brand. 

     

    FYI Pontiac is dead and will still remain dead. Adding a small useless FWD car designed and built for someone else  is what killed them in the first place. 

    Link to comment
    Share on other sites

    They don't need the Adam.  Even the urban hipsters aren't buying the Mini Coopers and Fiat 500s, those little cars don't sell.  The demographic that shops for Buicks surely isn't looking for a car that small.  Better to focus on crossovers, that is what selling.

    Link to comment
    Share on other sites

    Gas is too cheap.

    Mini is already floundering.

    Fiat stalled before it started.

    SMART looks pretty dumb.

    Scion is dead.

     

    Why would any brand manager want to dip their toe in that water?

    Link to comment
    Share on other sites

    Buick could build a crossover coupe convertible version of the Encore and it would outsell the Adam here.  No one is buying a subcompact car, that is why the Honda Fit is basically dead, but the HR-V sells even though it is the same chassis with the same engine, crossover = sales.

    Link to comment
    Share on other sites

    Buick could build a crossover coupe convertible version of the Encore and it would outsell the Adam here.  No one is buying a subcompact car, that is why the Honda Fit is basically dead, but the HR-V sells even though it is the same chassis with the same engine, crossover = sales.

     

    Just like that Nissan no one bought with the top chopped off?

    Link to comment
    Share on other sites

    I'm in Denmark for work this week (fly home tomorrow). Grabbed an Uber to the closest Opel dealer today, hoping to see and grab an Insignia brochure (Estate model primarily). Saw the Insignia wagon, no brochure, but also saw the Adam and Astra. The Adam, while "cute", would suffer in sales I believe. Now the Astra Hatch and Estate - those need to come to the US pronto!!

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • If you are in a hotel and there is a (laptop) safe in the room, you'd probably use it for your laptop if leaving the room and/or hotel for a while. If you are in a hotel without one, what do you do (with your laptop)?  I often have them pass on room service ... that's for sure.  It would be beneficial for some of you to weigh in.
    • Random thoughts: Saw many German imports sporting medium enamel grey exteriors with darker red leather interiors in affluent desert communities and this combination looks nice. Was following a recent Dodge Challenger on the freeway tonight and I love that rear light bar, so I think it's the best looking of the 3 pony car rehashes. Saw an immaculate black 2007 or 2008 Cadillac DTS on the freeway tonight and they still look good, even timeless. I happened onto a dog video last night and it had "Dog Whisperer" Cesar Millan in it.  I read about him and he once ran a "Dog Psychology Center."  Ha. He does not have a degree in psychology, animal husbandry, or anything.  Then, L.A. douchebag groupthink shines through.  The list of celebs who used him (one refers or copies another celeb) is lengthy.  Remember when celebs were snapping up Priuses, almost as if to make a statement? About 40% of my music collection consists of African-American artists. I  notice this as I surf Bluetooth. Some of my friends joke that I was Black in a previous life.  Come on.  Some white artists - even hard rockers - are more starched than many Black artists ... smooth, earthy, sassy, passionate, gravelly, and/or powerful ... that's what I like in music and they put out some great musical tracks.   Happy Friday.
    • I so want to travel to Korea and just food binge on street food. Korean TRADITIONAL Market Street Food Tour in Seoul | Watch
    • This is way too funny, I have to say the Circus next year is going to be amazing to watch. ‘President Musk’ talk infuriates Trump officials amid spending bill negotiations   I like cheesy pasta, and this makes a dish easy to make. The only think I would do differently is dice up the garlic and onions more, so they blend into the pasta better and use a variety of cheeses, like Mozzarella and Smokey Gouda plus the parmesan. The pasta recipe we all need in our life | Watch
    • I love BBQing, but with my Knee recovery, I am not up to being outside in my BBQ area and cooking ribs the right way slow and steady for a fall off the bone rib. I have been looking online at other options and yes, I love Dr. Pepper way more than Coke or Pepsi, in fact I cannot think of the last time I had a coke or pepsi.  Dr. Pepper slow cooked ribs, then finished in the oven. Seems like a good Idea to try. What do you guys think? Slow Cooker Dr. Pepper BBQ Ribs - Only 3 Ingredients!
  • Who's Online (See full list)

    • There are no registered users currently online
  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search