Jump to content
News
Reviews
Discussons
Activity
Create New...
Close
  • William Maley
    William Maley

    By William Maley •

    Buick Makes it Official, Verano Disappears in 2017

      It was nice knowing you Verano

    Earlier this month, we reported that the Buick Verano would be leaving at the end of the 2017 model year. This is due to the sales sliding down due in part to the success of crossovers such as the Encore. At the time, General Motors declined to comment on the story. Today, they have made it official.

     

    In a statement provided to Automotive News, General Motors said Verano production would wind down at its Lake Orion plant in October. The model will have an abbreviated 2017 model year. The decision as to why comes down to crossovers.

     

    “When we’re thinking about where we’re investing for the future, with the whole market moving toward SUVs, that’s where we want to put our investment,” said Buick spokesman Stuart Fowle to The Detroit News.

     

    Workers at Lake Orion were notified about the decision on Wednesday. Dealers were told about it during national meetings in Austin, Texas this week.

     

    The writing on the wall for the Verano's departure has been on the wall for a while. Last year, Buick sold 31,886 Veranos while the similarly priced Encore crossover moved 67,549 units. Also, Buick's chief Duncan Aldred said that 70 percent of Buick's sales will be made up of crossovers once the Envision hits dealers.

     

    Source: Automotive News (Subscription Required), The Detroit News

    Go to articles

    User Feedback

    Recommended Comments



    regfootball

    Chinese Verano has the looks of a mid 2000's Hyundai on the outside.  GM wasn't gonna have the $$$ to fix that for here.  SO I guess the Regal gets that money.

     

    Check out that large back seat though!

     

    http://www.carnewschina.com/2015/06/24/this-is-the-new-2016-buick-verano-for-china/

     

    buick-verano-china-is-2-660x280.jpg?7562

     

     

    http://www.carnewschina.com/2015/11/18/this-is-the-new-buick-verano-hatchback-for-china/

     

    are-you-buick-s-opel-astra-from-china-ve

     

     

    are-you-buick-s-opel-astra-from-china-ve

    Edited by regfootball
    Link to comment
    Share on other sites
    William Maley

    Chinese Verano has the looks of a mid 2000's Hyundai on the outside.  GM wasn't gonna have the $$$ to fix that for here.  SO I guess the Regal gets that money.

     

    Check out that large back seat though!

     

    http://www.carnewschina.com/2015/06/24/this-is-the-new-2016-buick-verano-for-china/

     

    buick-verano-china-is-2-660x280.jpg?7562

     

     

    http://www.carnewschina.com/2015/11/18/this-is-the-new-buick-verano-hatchback-for-china/

    What mid-2000's Hyundai are you referring to? It reminds me more of the last-generation Hyundai Sonata which was introduced back in 2009.

    Link to comment
    Share on other sites
    hyperv6

    Regardless of what it looks like in China it was not one of the best GM efforts for the American market for the price slot they were targeting. 

    While it does not need to challange BMW it does need to be better looking and more different than the lower models that do look similar. 

     

    I as have said the same as Drew for a long time. They need to focus on the Audi/high end VW models and be the affordable euro like sports sedan that Pontiac always tried to be but never came close to being. 

    Delorean has visions of Pontiac challenging the models from Germany with an American car that could compete. With Opel/Buick there is no reason why they could not do this and even offer some of the OPC models here. 

     

    Buick in America has no limits that they have to meet and can take chances on lower volume models and grow appeal that is a Anti Asian like car. Even China like the Euro thing as they still hold a grudge against Japan for what they did to their people. 

     

    Buick needs to be more than just a gussied up fancy Chevy like Pontiac was restricted to being for too many years. 

    I feel the new Regal or what ever they will call it may show the way forward with their thinking as it is a true Opel Buick model. The Lacrosse has not shown their global intent but the Regal replacement will being shared in Europe and with Holden. 

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×

  • google-news-icon.png



×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search