Good news everyone! Buick has announced that the Avenir name will go into production. Before you get your hopes up and think that it's going to be used for a new model, Buick is planning to use Avenir for their new luxury sub-brand.
“Avenir will be Buick’s signature. The highest expression of the luxury experiences we’re delivering now and in the future,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing.
Think of Buick's Avenir as GMC's Denali brand. Models badged as Avenir will feature a three-dimensional mesh grille, large-diameter wheels, unique trim finishes and materials; and seat details. Expect some special equipment to go along with the Avenir trim.
Speaking with Motor1, Buick spokesman Stuart Fowle says Buick plans on launching three models with the Avenir trim within the next 18 months, with “a couple of those in the next six to nine months.” Fowle wouldn't say which models would get the Avenir trim, but we're guessing the LaCrosse, Encore, and the upcoming next-generation Enclave will be the three.
Source: Motor1, Buick
Press Release is on Page 2
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