BMW To Challenge Mercedes-Maybach S600

Let them have this segment, I see MB eventually imploding under their own weight of becoming the Chevy of everything with a rebadge on both their FWD appliances and the boring RWD appliances. This even goes for the over whoring AMG badge now. Let BMW follow the same model and blow up. It did not work for others and in the long run it will not work for them either. 

After all in 10 years people will look at what used to be a luxury badge and say that is no different than a Ford or Chevy. I can get all that and save a butt load of money with an American name plate.

Badge snobs are the only ones that will continue to over pay for just average auto's.

The ultimate machine to be driven around in?

Interesting that the S-class left the 7-series in the dust, so now they need to bring out a 9-series.  Bring it on, the S-class will beat it too.  Mercedes knows luxury, they know ride quality, interior space, and over the top horsepower.  BMW was the sport sedan brand, yet in the past 10 years they are are trying to be more like Mercedes, making heavier, more solid feeling cars, making bigger, roomier cars, now making a chauffeur driven car.   Well I am sure BMW will enjoy 2nd place with their 7-8-9 series combined effort losing to the S-class.

Why did BMW buy Rolls Royce for?

BMW already owns this segment through Rolls Royce...

If you ask me...any German attempt in this segment is a pure fail...

Unless it has English heritage...aka...Rolls Royce and Bentley...

SMK...the Maybach has come and gone...twice...this third attempt wont fair any better...

Mercedes has a good thing going on with the S Class...

BMW has a good thing going on with Rolls Royce...

Id leave well enough alone...

Visions of grandeur is what this is....and usually, visions of grandeur dont end up too good...

A Rolls-Royce starts about $200,000 over a 7-series, so there is room in between them.  BMW skips the $100-200,000 market, with the exception of the i8.

The problem is, unless they do something really compelling, it will fall flat. An extended wheelbase 7 isn't going to cut it.

^ That's all BMW knows how to do tho (with sedans; the i8 is a disaster).

Rolls, on the other hand, blows the Maybach out of the water.

BMW in order to chase volume has lost its identity. Or more rather they've become dual holders of identities that are not complementary.

Do we make ridiculous sleds or do we make agile fighters?

They make neither. 

Sems MB and BMW have become Ford and Chevy of the 80's. Guess they are entering their 90's phase.