Jump to content
Create New...
  • William Maley
    William Maley

    Rumorpile: Audi To Resurrect Horch For A Top-Line A8

      Something along the lines of Mercedes' Maybach

    Audi is planning to bring back a long-defunct name for an ultra-luxurious version of the A8. Automotive News has learned from sources that the luxury automaker is planning to introduce top-line A8 with the Horch name.

    Horch was a successful luxury brand in Germany during the 1920s and 1930s. In 1932, it would merge with Audi, DKW, and Wanderer to create Auto Union - what we know as Audi. Production of Horch vehicles would halt when World War II broke out. The brand would briefly would produce vehicles after the war before being shuttered. Audi has briefly toyed with the Horch name is the past two decades, going as far as creating mock-ups, but didn't go any farther.

    The A8 Horch is expected to get more luxury features, along with a Horch logo on the flanks or C-Pillar - similar to what Mercedes-Benz does with the Mercedes-Maybach S-Class. Power is expected to come from twin-turbo W12 engine. According to AN, the regular A8 W12 is on hold, despite being market-ready. There is the possibility of an V8 being on offer as well.

    Audi is planning to launch the Horch version of the A8 in two to three years, when the model is expected to be refreshed.

    Source: Automotive News (Subscription Required)

    User Feedback

    Recommended Comments

    "Audi is the Latin translation of horch, from the German verb "horchen", which means "listen!" (compare English "hark")."

    The Audi A8 Audi.... or translated from Latin to German... the Horch A8 Horch

    • Haha 1
    Link to comment
    Share on other sites

    8 minutes ago, balthazar said:

    Lunacy. A8 is dead- August US sales was THIRTY-TWO CARS.

    Now that is exclusivity.  The S-class, 7-series, etc can't touch that volume. 

    The Horch would be Horchtastic.  Maybe brand it the Horchata in Spanish-speaking countries. 

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • I am STILL waiting for everybody and his brother to pull a "Im NEVER gonna drive a piece of shyte Toyota ever again"  like they did with GM, Ford and Chrysler.  But then again, Americans DID vote for Trump a SECOND time.... And Canadians WILL vote for Polievre...  Im asking too much.
    • I didnt click on @A Horse With No Name facebook link because: 1. Facebook. I try to avoid Facebook as much as possible. Not hard to do anymore. Hope it dies sson though. I digress. Ill save THAT rant for another day. I think Ill start another Toyota hatred rant in the coming days instead... 2. I sooooo much hate Toyota, that I cant even bring myself to celebrate over Toyota problem stories because of the hatred being soooooo strong that even I try to avoid ANYTHING Toyota related.   (I do like some vehicles they produce as a disclaimer) But...I did listen to this one   Alls I got to say is...Toyota NEVER even HAD that reliabilty thing EVEN in the 1990s as that video is saying as the engine sludge thing HAPPENED in the late 1990s.  And even THEN, Toyota blamed the consumer...  So blaming the consumer is NOTHING new to Toyota. But the video is bang on!!! And as I was youtubing googling Toyota to retrieve that video above...I ran into Scotty Kilmore.   And he JUST released this video     Not gonna watch these videos, so I do NOT know of he has a clickbait title, but even Scotty has just acknowledged Toyota boo boos.    I have watched Scotty like 4 or 5 videos 5 years ago or something like that.  But Ill repeat, Toyota NEVER had this mythical relkiabilty thing. Some cars were built like tanks from them. Some cars are STILL built like gtanks from them. But they have had they SAME amount, but probably MORE shytty cars failing then any OTHER OEM...   But hey...  The Toyota kool-aid was some delicious shyte back in the day. Glad I NEVER drank it though.  But if Scotty is TRULY dissing Toyota's reliability, it MUST be a very REAL thing. But it ALWAYS HAD been a thing.  Oh well...
    • @G. David Felt  is such a lazy ass bum, isnt he? He sleeps all day that  &@#%*!@$  bum!!!       We arent supposed to speak about Toyota problems.  You'll be called an @$$hole, be questioned of your ancestry and citizenship...   
    • Heal up quickly!  What'd you have surgery for? 
    • Still alive, sleeping allot, taking my pain meds and watching a little TV when not sleeping. Sorry I did not get to posting a story on the Huge Kia reveal at the LA Auto Show or the Reveal on the Hyundai Ioniq 9. Will tey to get caught up once I am not sleeping so much. Right now only on my cell phone.
  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search