Jump to content
News
Reviews
Discussons
Activity
Create New...
Close
  • Drew Dowdell
    Drew Dowdell

    By Drew Dowdell •

    Audi TT On The Chopping Block

      There may not be a next gen Audi TT, but something else could take its place.

    Another car is potentially on the chopping block as consumers continue their push into SUVs and Crossovers.  Bram Schot, CEO of Audi, was asked by Autocar about the future of Audi TT. His words were grim for the lovers of 2-seater sports cars.

    Quote

    “That’s a very good question. I think there’s a future for an [Audi] icon but I don’t know if it’s a TT. My heart bleeds when you ask that question!"

    He added: “I’ve got some things cooking which could replace TT, though not necessarily directly.”

    Rumor has it that a possible replacement could be a 4-door liftback car, but that it would not be called TT.  As recently as November, Audi was denying the 4-door TT variant, but if it takes a new name, that may leave the company enough wiggle room.

    Audi has been reducing complexity in their lineup by reducing the number of variants and engine options. Schot blames part of the reasoning on having to finance electrification saying that Audi cannot afford to electrify and also be in every single segment.  

    The potential demise of the TT follows the recent announcement that the Mercedes-Benz SLC will be entering retirement after the next model year. 

    The Audi TT just received a facelift and will likely be on sale till at least 2022.

    Go to articles

    User Feedback

    Recommended Comments

    G. David Felt

    I am surprised they can make money let alone keep it going with sales figures like this. Anyone know what other auto is built on the same platform that would allow it to have low production cost to keep on selling?

    image.png

    Link to comment
    Share on other sites
    Robert Hall
    17 minutes ago, dfelt said:

    I am surprised they can make money let alone keep it going with sales figures like this. Anyone know what other auto is built on the same platform that would allow it to have low production cost to keep on selling?

     

    The current TT is on MQB, along with countless other VWAG products.

    https://en.wikipedia.org/wiki/Volkswagen_Group_MQB_platform

    Edited by Robert Hall
    • Thanks 1
    • Agree 1
    Link to comment
    Share on other sites
    Robert Hall
    3 minutes ago, smk4565 said:

    A 2 seat sports car on the chopping block so that manufacturers can make an 7th SUV instead, SHOCKER!!!

    The name will probably live on as a sports crossover coupe CUV...

    Link to comment
    Share on other sites
    balthazar

    Platform may be shared, but that doesn't mean the car makes a profit. I doubt it does with those minuscule sales.
    No doubt the TT will get chopped, I think the 8/7 is not far behind... at least the a7.

    Edited by balthazar
    • Agree 1
    Link to comment
    Share on other sites
    Drew Dowdell
    13 hours ago, balthazar said:

    Platform may be shared, but that doesn't mean the car makes a profit. I doubt it does with those minuscule sales.
    No doubt the TT will get chopped, I think the 8/7 is not far behind... at least the a7.

    I don't think the A8 will go away, it is used as the basis for the Bentley.  Also need to look at the vehicle globally. It does better in EU and China than it does here. 

    Link to comment
    Share on other sites
    G. David Felt
    16 minutes ago, Potluck said:

    suvs are why we can't have nice things like roadsters anymore.

    Disagree, SUV's are not to blame. Consumers tastes are.

    Roadsters might be nice to look at but unless they are profitable, hard to justify for the bulk of society to own and use.

    Link to comment
    Share on other sites
    Drew Dowdell

    You're both kinda saying the same thing from different perspectives.  It is the homogeneity of SUVs (the car for everyone) that makes roadsters less profitable and more likely to be cut from lineups.  

    • Agree 2
    Link to comment
    Share on other sites
    balthazar
    1 hour ago, Drew Dowdell said:

    I don't think the A8 will go away, it is used as the basis for the Bentley.  Also need to look at the vehicle globally. It does better in EU and China than it does here. 

    Right; but they have to ship it, certify/crash test it, market-comply it, distribute it, stock parts for it, advertise for it.
     

    Link to comment
    Share on other sites
    G. David Felt
    3 minutes ago, balthazar said:

    Right; but they have to ship it, certify/crash test it, market-comply it, distribute it, stock parts for it, advertise for it.
     

    Agree, me think the profits are Vaporware here in the US at least!

    Link to comment
    Share on other sites
    Frisky Dingo
    19 hours ago, balthazar said:

    Platform may be shared, but that doesn't mean the car makes a profit. I doubt it does with those minuscule sales.
    No doubt the TT will get chopped, I think the 8/7 is not far behind... at least the a7.

     

    The A7 and A8 aren't going anywhere. They are actually expanding the range of both models. 

    Link to comment
    Share on other sites
    balthazar

    They can make each car have a dozen variants under the same model name, but people actually have to BUY them. Feb A8 sales were 242 cars, A7 was 474. 2 'models' = 700 units. Yikes.

    Link to comment
    Share on other sites
    Drew Dowdell
    On 3/12/2019 at 9:01 PM, balthazar said:

    They can make each car have a dozen variants under the same model name, but people actually have to BUY them. Feb A8 sales were 242 cars, A7 was 474. 2 'models' = 700 units. Yikes.

    Audi is like Buick. Sells better in China. 

    Link to comment
    Share on other sites
    balthazar
    18 minutes ago, Drew Dowdell said:

    Audi is like Buick. Sells better in China. 

    Does audi build the A7 / A8s in the US or are they all imported?
    There has to be a considerable bottom (money) line when importing vs. building them in the market they are sold in.
     

    Link to comment
    Share on other sites
    Drew Dowdell
    44 minutes ago, balthazar said:

    Does audi build the A7 / A8s in the US or are they all imported?
    There has to be a considerable bottom (money) line when importing vs. building them in the market they are sold in.
     

    They're both built in Germany. I don't think they build them in China yet.

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×

  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      If you are in a hotel and there is a (laptop) safe in the room, you'd probably use it for your laptop if leaving the room and/or hotel for a while. If you are in a hotel without one, what do you do (with your laptop)?  I often have them pass on room service ... that's for sure.  It would be beneficial for some of you to weigh in.
    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      Random thoughts: Saw many German imports sporting medium enamel grey exteriors with darker red leather interiors in affluent desert communities and this combination looks nice. Was following a recent Dodge Challenger on the freeway tonight and I love that rear light bar, so I think it's the best looking of the 3 pony car rehashes. Saw an immaculate black 2007 or 2008 Cadillac DTS on the freeway tonight and they still look good, even timeless. I happened onto a dog video last night and it had "Dog Whisperer" Cesar Millan in it.  I read about him and he once ran a "Dog Psychology Center."  Ha. He does not have a degree in psychology, animal husbandry, or anything.  Then, L.A. douchebag groupthink shines through.  The list of celebs who used him (one refers or copies another celeb) is lengthy.  Remember when celebs were snapping up Priuses, almost as if to make a statement? About 40% of my music collection consists of African-American artists. I  notice this as I surf Bluetooth. Some of my friends joke that I was Black in a previous life.  Come on.  Some white artists - even hard rockers - are more starched than many Black artists ... smooth, earthy, sassy, passionate, gravelly, and/or powerful ... that's what I like in music and they put out some great musical tracks.   Happy Friday.
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      I so want to travel to Korea and just food binge on street food. Korean TRADITIONAL Market Street Food Tour in Seoul | Watch
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      This is way too funny, I have to say the Circus next year is going to be amazing to watch. ‘President Musk’ talk infuriates Trump officials amid spending bill negotiations   I like cheesy pasta, and this makes a dish easy to make. The only think I would do differently is dice up the garlic and onions more, so they blend into the pasta better and use a variety of cheeses, like Mozzarella and Smokey Gouda plus the parmesan. The pasta recipe we all need in our life | Watch
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      I love BBQing, but with my Knee recovery, I am not up to being outside in my BBQ area and cooking ribs the right way slow and steady for a fall off the bone rib. I have been looking online at other options and yes, I love Dr. Pepper way more than Coke or Pepsi, in fact I cannot think of the last time I had a coke or pepsi.  Dr. Pepper slow cooked ribs, then finished in the oven. Seems like a good Idea to try. What do you guys think? Slow Cooker Dr. Pepper BBQ Ribs - Only 3 Ingredients!

  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search