Jump to content
News
Reviews
Discussons
Activity
Create New...
Close
  • William Maley
    William Maley

    By William Maley •

    Acura: The "Beak" Is Staying

    William Maley

    Staff Writer - CheersandGears.com

    June 18, 2012

    Beak, bread slicer, shield, etc, etc. Whatever you want to call it, Acura's polarizing grille introduced back in 2008 is here to stay.

    Toshinobu Minami, head of Honda and Acura exterior design told Automotive News the grill and the basic design language is here to say, albeit toned down a bit.

    "We concede that we went a little overboard at some points. We actually had pretty bad feedback on this initially from different directions. But we are not going to buckle under that pressure," said Minami in a interview.

    When asked about the grill, Minami said,

    "There hasn't been that great of a change, but maybe people have gotten used to it. There may be small evolutions here or there in details."

    Although the Acura grill will not change for the time being, the brand’s overall vehicle design could be shifting. Minami said Acura will be "going further out, maybe pursuing premium."

    Source: Automotive News (Subscription Required)

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

    Go to articles

    User Feedback

    Recommended Comments

    G. David Felt

    This man, Toshinobu Minami is a F*@cking Idiot!!!

    To stay with such a stupid design language that has not allowed them to grow their brand truly reminds me of GM, FORD and Chrysler and every other idiot company now dead that made mistakes and never learned from them. TOO MUCH PRIDE is in the way of correcting a outragous styling mistake. The world keeps telling them how bad this is and they continue to ignor it saying people have gotten used to it??????

    This man might be Text Book smart, but common sense stupid. I go as far as to call him out as an IDIOT in the Automotive World of Design.

    Acura deserves to continue to shrink and die with stupid people like this in charge.

    Link to comment
    Share on other sites
    Robert Hall

    The Acura grille, at least the current revised ones, isn't bad at all IMO..better looking than some of Hyundai's front ends (like the disgusting Sonata Hybrid front end or the over wrought front ends seen on the updated Genesis coupe, Velocter, Tuscon, etc..

    Link to comment
    Share on other sites
    Robert Hall

    Well, their only previous distinct front end design cue was a 5-sided trapazoid grille that they used for a long time...this is more distinct and still uses the 5-sided opening...

    Link to comment
    Share on other sites
    smk4565

    Without the beak, it would look the same as a Honda.

    GM does need to try to crush this brand and Lincoln. This is where Cadillac can get growth from, and to a lesser extent Buick.

    Link to comment
    Share on other sites
    G. David Felt

    Caddy should crush Lincoln and Buick should crush Acura. The problem is is that a lot of Acura buyers still think it is 1995 in car years not 2012.

    Too True, the Acura buyers are some of the oldest out there and stuck in the mid 90's like flash frozen!

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×

  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Posts

    • G. David Felt
      Debuts Expected at the 2025 New York International Auto Show: Comments

      By G. David Felt · Posted

      Very Cool, Seems Kia has released a teaser of their press release for tomorrow. 10am EST or 7am PST will be an exciting time.  Kia Global Media Center : Kia America Returns to the New York International Auto Show
    • G. David Felt
      Tariff Tuesday - Sports Cars are Dead

      By G. David Felt · Posted

      Today's news covers that #47 has signed off on the GOP plan to push his 2017 Billionaire tax cuts through by bringing back the 40% tax bracket on Singled making over $650,000 or couples making over $750,000 taxing the millionaires to give the Billionaires a continued tax break. The reason for bringing this up is that a large number of Millionaires are owners of dealerships and already some are saying they could see closing dealerships, example Chrysler dealerships. On top of this is a number of recent videos talking about used autos not selling at auction and dealerships seeing a big decline in used auto sales. Much of this brought on by very crazy low lease rates on EVs, hybrids with ICE being the most expensive.  Now you have Tariffs, and the auto industry is a total mess. As such, I agree with folks here that we will see some name brands close, this tariff war is going to force companies to look and cut brands that are not profitable.
    • smk4565
      Tariff Tuesday - Sports Cars are Dead

      By smk4565 · Posted

      There is over abundance for sure, especially when China has 100 EV car makers and eventually they will spread out past China.   Not only will the tariffs kill off some weak brands, but it is going to crush a lot of suppliers once the supply chains get all destroyed.  Not to mention dealerships that close up and job losses there.
    • Drew Dowdell
      Tariff Tuesday - Sports Cars are Dead

      By Drew Dowdell · Posted

      The tariffs definitely put Stellantis in a bit of a pickle.
    • G. David Felt
      Tariff Tuesday - Sports Cars are Dead

      By G. David Felt · Posted

      Agree that this whole Tariff mess will take out those that are already on deaths door. This I suspect could clean out a few of the early name plates. Sad that so many billions was wasted by an idiot CEO trying to rebuild a dead industry in Italy with trying to bring back poorly built name plates. Alfa Romeo, Maserati should have never been invested in. But that can now be said for more American name plates too. Time to let Chrysler die with dignity. In my humble opinion Buick other than China should just be put into the history books. GM = Entry level Chevrolet - Mid level GMC and luxury Cadillac. We still have an overabundance on name plates globally.

  • Who's Online (See full list)

    • There are no registered users currently online

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search