Acura sent out a teaser shot of the refreshed and soon to be revealed 2016 Acura ILX sedan. Calling the refresh "substantially new", Acura is straddling the gap between "refreshed" and "all-new" with the ILX. While the ILX will remain on the same platform, the powertrain is new, the exterior has been more aggressively styled, and the interior has been upgraded.
The ILX has never been the sales star Acura hoped for. In spite of tweaking the package multiple times since introduction, sales of the ILX are down over 16% year to date after moving only 20,430 units in 2013, its first full year on the market.
Since going on the market, the ILX has gained competition from Audi A3, Mercedes CLA, and Chrysler 200, while also facing competition from the likes of the Buick Verano and Volvo S60 already on sale.
Could a substantial refresh of the current model give the ILX sales boost it needs? Sound off below.
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Acura Tweaking The ILX To Provide Better Value
Source: Acura
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