A Halloween Surprise: Jeep Shows Off 2018 Wrangler

For some (product-based) reason, I always think a Wrangler should start around $16K... instead of $24K (2017).

2 minutes ago, balthazar said:

For some (product-based) reason, I always think a Wrangler should start around $16K... instead of $24K (2017).

Agreed, I think the Wrangler has gotten really expensive, and they used to be pretty cheap.  In today's dollars maybe not $16k, but like 20k, I bet the 2018 model starts at $25k and quickly gets over $30,000.

I think they regularly get well over that. Looked at a off-lease Wrangler last wknd- $28K.
I've only ridden in one, I disliked it soundly. But it's got amazing market perseverance.

29 minutes ago, smk4565 said:

Agreed, I think the Wrangler has gotten really expensive, and they used to be pretty cheap.  In today's dollars maybe not $16k, but like 20k, I bet the 2018 model starts at $25k and quickly gets over $30,000.

Far better deal than a G Wagon. 

The G wagon never cheap though, the Wranger used to be.

Should be interesting...

As far as price, it's the last product that FCA can really milk......

I like the looks and feel this is a good evolution of the Wrangler.

Instant classic.  An American icon.  Love it!

Looks good.  Very subtle evolutionary styling changes. Interior looks much improved.  It will sell well, I think.  

10 hours ago, surreal1272 said:

Far better deal than a G Wagon. 

As long as you're okay going slow  

Still looks like a Wrangler. They did good. 

19 hours ago, balthazar said:

For some (product-based) reason, I always think a Wrangler should start around $16K... instead of $24K (2017).

Hey, if FCA can get the $$ for it, I don't blame them for the pricing.

At the same time, not sure what you're getting (tangible) that's 'worth' $24K to start. It's a very basic vehicle.

1 hour ago, balthazar said:

At the same time, not sure what you're getting (tangible) that's 'worth' $24K to start. It's a very basic vehicle.

Well, the current model in it's base form does include a V6, 4 wheel drive, a 6 spd manual, 16 inch wheels, a soft top, removable doors, etc all standard, in a 2dr convertible bodystyle.  Nothing else on the market offers that feature mix for $24k. 

Every other CUV/SUV at $24k is probably a FWD 4dr, 4cyl automatic or CVT appliance..

$16k in today's market only buys tiny FWD despair mobiles..

So in it's base form, the Wrangler is pretty well equipped..of course, there is a huge range of trim levels and options to push the price much higher.

19 hours ago, smk4565 said:

The G wagon never cheap though, the Wranger used to be.

Newsflash. Everything used to be cheaper. 

1 hour ago, Drew Dowdell said:

Hey, if FCA can get the $$ for it, I don't blame them for the pricing.

Exactly. It’s the same reason Benz can get $140K for an acient G Wagon. As long as people are buying it then they will keep selling it for whatever price they can get. 

i used to drive a G-Body wagon....

13 hours ago, balthazar said:

At the same time, not sure what you're getting (tangible) that's 'worth' $24K to start. It's a very basic vehicle.

Even in base form it is probably one of the most capable off-road vehicles on sale today.  It is a niche vehicle that does one thing very well while just so-so everything else.  Same thing as Miata (starting at $25.7k), or basic F-150 or Silverado work trucks that are around $28k.

I drove rental Wrangler recently while on vacation, it was beat up to death but it is still was a lot of fun.

16 hours ago, Cubical-aka-Moltar said:

Well, the current model in it's base form does include a V6, 4 wheel drive, a 6 spd manual, 16 inch wheels, a soft top, removable doors, etc all standard, in a 2dr convertible bodystyle.  Nothing else on the market offers that feature mix for $24k. 

Every other CUV/SUV at $24k is probably a FWD 4dr, 4cyl automatic or CVT appliance..

$16k in today's market only buys tiny FWD despair mobiles..

So in it's base form, the Wrangler is pretty well equipped..of course, there is a huge range of trim levels and options to push the price much higher.

Thank you.  And that is a real 4WD system with a real low range and it is a convertible.  It is really a hell of a deal for what you get.  I realy want a 2 door 18 Rubicon. 

That profile shot of the red Rubicon is so perfectly retro-futuristic.  STUNNER.

12 hours ago, ocnblu said:

That profile shot of the red Rubicon is so perfectly retro-futuristic.  STUNNER.

Perfection