Jump to content
News
Reviews
Discussons
Activity
Create New...
Close
  • Drew Dowdell
    Drew Dowdell

    By Drew Dowdell •

    CES 2023: Sony and Honda Unveil their Joint EV Car Brand and Prototype - Afeela

      Honda is partnering with Sony to build a new car brand and share tech.

    At the Consumer Electronics Show in Las Vegas on Thursday, Sony and Honda Mobility announced the brand name for their electric vehicle joint venture, "Afeela".  Afeela plans to demonstrate a new relationship between people and mobility with its corporate purpose “Move people, through the pursuit of innovation with diverse inspirations.”

    large.815017613_AfeelaConceptExterior010.jpgDuring the announcement, Afeela showed their concept car that will serve as the basis for a production vehicle slated to go on the market at the beginning of 2026.

    The soft lines of the concept are designed to make occupants feel like they are in a cocoon of safety. The interior has an airy, minimalist design to reduce distractions. A new human interface, HMI*4, will provide a personalized in-car experience with augmented reality and cloud-service connectivity to provide entertainment beyond driving.

    The platform is equipped with a powerful new Qualcomm Snapdragon Digital Chassis for maximum computing power, andlarge.2120257971_AfeelaConceptInterior001.jpg it will need it to run the 45 cameras and sensors inside and out. Updates over the air will come via the built-in 5G network.

    Driving autonomy is a big push in the industry currently, and the Afeela concept is no exception. Afeela promises Level-3 automated driving in limited conditions and Level-2+ in certain situations, such as urban driving.

    Afeela did not release mechanical specifications such as battery capacity, expected range, or power outputs. Still, they did indicate that it was all-wheel drive, meaning that it likely has a dual motor setup.

    The Afeela concept is roughly 193 inches long and 75 inches wide, making it about the same size as a Ford Fusion, but with a wheelbase 6 inches longer than the Fusion, the Afeela promises to have a very spacious interior.

    For Honda, this partnership with Sony helps Honda with its slow start in the electric vehicle segment.  Honda’s first EV, the Prologue was developed in partnership with General Motors using their Ultium BEV platform and is due out in 2024.

     

    large.1933677867_AfeelaConceptExterior002.jpg

    large.960825996_AfeelaConceptExterior001.jpg

    Go to articles

    User Feedback

    Recommended Comments

    G. David Felt

    ? Talk about a big YAWN of excitement. To me the outside is as boring as it can come and I do not get this cocoon feeling.

    I hate the Yoke as this forces hands to be 9 & 3 rather than the safer 10 and 2 position. In fact that is one of my observations of people who have the Tesla with a Yoke and how they one hand drive at the bottom of the steering yoke, not very safe or responsive to road issues.

    Interior is very minimalist of blah for me. Never did get into the minimalist thing, but this car will sell to the Sony faithful as well as the Honda Faithful which are anything but excitement of drivers.

    Meh, ?

    • Agree 1
    Link to comment
    Share on other sites
    smk4565

    People want a Honda, they don't want an Afeela, because they don't even know what an Afeela is.  This is just yet another aero car with a plain, no style interior with screens.  Boring.

    • Agree 1
    Link to comment
    Share on other sites
    surreal1272
    12 hours ago, smk4565 said:

    People want a Honda, they don't want an Afeela, because they don't even know what an Afeela is.  This is just yet another aero car with a plain, no style interior with screens.  Boring.

    Agreed. They must have shared a beer or two with the design folks over at Daimler before coming up with this. 

    • Agree 1
    Link to comment
    Share on other sites
    bobo

    Clean styling to the extreme of perhaps becoming the most blandly styled vehicle, but I like that there are minimal trendy styling cliches.  I think the earlier concepts were more attractive.  I like that it has lidar.  They will probably get the yoke to work properly, but there seem to be better solutions for visibility of the instrument panel. 

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×

  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Posts

    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      Very cool that Pizza Bank continues.  When the Seattle Link train finally crosses the lake, I may visit, ride on it, and might check their pizza, which was top notch, as was Pegasus on the waterfront in Alki. - - - - - I am thoroughly disgusted.  Google Maps plans to relabel the Gulf of Mexico.  Much like Chicago's Sears Tower is still the Sears Tower to me and like Houston's Transco Tower is still the Transco Tower to me, the Gulf of Mexico will continue to be the Gulf of Mexico to me, since this is about pure elitism. Mexico may not be on my bucket list, but why take away this name as if they gain that much from it to begin with?
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      New Owners of Pizza Bank, still pretty good after all these years from when it was a Seafirst Bank!  
    • oldshurst442
      Airplanes

      By oldshurst442 · Posted

      Im trying sooooo hard to ignore myself.  I cant.  Its impossible to do as he mocks Canada. Threatens Canada.  We Canadians are taking his insults and threats very seriously and its impossible just to let it go.  Our relationship with our American brothers and sisters are put to a test and we do not like it one bit.     I havent been so proud to be Canadian like this in a very long while.   Enough that I have started cheering for the Montreal Canadiens in hockey.  Havent done so since 1984.    I havent started loathing the US quite yet, but Im awfully close in doing so.   I have started with that thought process though... and Im easing into the hatred.    
    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      Q:  What is a Bellevue housewife's favorite position? A:  Facing Bellevue Square - - - - - Dick's in Wallingford, hardly a vegetarian hot spot, is sitting in a neighborhood that is chock full of Subaru wagons, driven by homely ladies with short gray hair who put "keep your laws off my body" bumper stickers on them and who seemed to work in admin. positions at UW.  Not a stereotype ... a reality ... one that I repeatedly saw on the campus and when I would cross I-5 into adjacent Wallingford.  I once took an out-of-town guest around the city and we even drove around a few streets in Wallingford so I could point out the ridiculously disproportionate number of Subaru wagons parked on driveways and next to the curbs.  All in good fun. I never ate at Dick's because I rarely eat hamburgers, but I loved Pizza Bank in Kirkland and Orexi Greek in Bellevue.
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      Good solid review The Premium Electric Truck That Justifies Every Dollar Over Its Rivals

  • Who's Online (See full list)

    • There are no registered users currently online

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search