William Maley
Staff Writer - CheersandGears.com
December 11, 2012
If you’re a car company and you’re planning a new compact luxury sedan, sooner or later someone will bring up the elephant in the room: How is it going to fare against the BMW 3-Series?
For the past twenty-plus years, the BMW 3-Series has been the benchmark of the compact luxury car class. Why? Because the 3-Series provided a balance of performance and luxury in one complete compact package. It was the vehicle that many automakers wanted to beat and some would actually call it out in their ads. Most of them though would fail at their mission to beat at the 3-Series.
But with the new 3-Series, there appears to be some change. The new model is trying to be all things to all people; a luxury sedan, a sporty sedan, and a fuel efficient sedan. With this new model, the impenetrable armor previous generations of the 3-Series wore is beginning to show some chinks. The competition has taken notice of this and has begun to work on either refreshing its current models or introducing new contenders to beat the 3-Series.
The first of these efforts is from Cadillac. Since 2003, the wreath and crest team has made serious efforts into becoming a homegrown contender to Germans with such vehicles like the CTS, CTS-V, and SRX. Now the latest vehicle is directed at the heart of BMW - the 3-Series. Named the ATS, Cadillac worked from a clean sheet to produce this new RWD sedan. On paper, it has the goods: light-weight, balanced chassis, a range of engines, and filled with technology.
So the ubiquitous question remains, can the new ATS give the 3-Series a run for its money?
To answer this question, I got my hands on a 3.6L AWD Luxury model that came equipped with the cold weather and the Cadillac User Experience & Navigation packages.
Next: The Outside & Inside
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