Jump to content
News
Reviews
Discussons
Activity
Create New...
Close
  • William Maley
    William Maley

    By William Maley •

    PSA Peugeot Citroën Could Be Making A Return To The U.S.

      PSA Peugeot Citroën Considers Return to U.S.

    It was only a few years ago that French automaker PSA Peugeot Citroën was on life support due to massive losses and poor sales. But thanks to an infusion of cash from Chinese automaker Dongfeng and the French government, the company was able to right the ship. The past couple of years has seen PSA Peugeot Citroën emerge as a healthy and profitable automaker. Now the company is looking at expanding into new markets, including the U.S.

     

    According to Automobilwoche, officials at PSA say the U.S. and Iran are under consideration as the first markets for expansion.

     

    "Our Back in the Race restructuring program has been successfully completed. Now comes the next step. And this has put the issue of the U.S. on the table," said DS brand chief Yves Bonnefont.

     

    As we reported back in 2014 and last year, PSA Peugeot Citroën has been considering sending the DS brand into U.S. to test the waters.

     

    It is a "natural candidate" for PSA in North America, Bonnefont said.

     

    Citroen spun off DS into its own brand last year and its aimed to take on the likes of Audi and Mercedes. The plan is to have six models by the end of this decade ranging from the DS3 (Mini Cooper competitor) to a possible flagship sedan.

     

    But Richard Lucki says there are a number of problems the company would need to solve before entering the U.S. Lucki should know as he managed PSA Peugeot Citroën's affairs in the U.S. until 2013 when the company closed their office in Detroit. He explained PSA's return would be difficult as the company doesn't have a dealer network or a manufacturing base.

     

    "Pricing is an issue. Everyone else -- Audi, BMW, Mercedes -- has manufacturing here," Lucki said.

     

    We'll find what PSA's plans are on April 5th.

     

    Source: Automobilwoche via Automotive News (Subscription Required)

    Go to articles

    User Feedback

    Recommended Comments

    G. David Felt

    Can the US market support another auto brand here? I have seen more and more analyst reports that there are far too many auto brands in the world and for those that have been invested in and are struggling to survive, they see the US as the black money bag to wealth. 

     

    Bigger question, is what does their auto's bring to the table that would be a game changer over existing auto's already here?

     

    Yes some will like the French auto design language, but not all and as we have already seen, US spec auto's fail in Europe so I do not think the DS as is would make it here. On top of this memory of Peugeot is they are no different than Fiat, crappy auto's, terrible quality and reliability.

     

    Perception, this is going to be hard to change

    Link to comment
    Share on other sites
    G. David Felt

    This is Citroën's attempt to survive.  They need to re-enter new markets.  Renault gets it's economies of scale in the US through Nissan.

    So question then if this is about Citroën's attempt to survive, what do they have to really offer the public that is different than everyone else? Style is Dead on Delivery for me. Interior flow is the same Dead for me. I do not see or read anything that would inspire they are bleeding edge technology above everyone else. 

     

    So if this is for them to survive, then what are they really offering that is different other than style?

    Link to comment
    Share on other sites
    Drew Dowdell

     

    This is Citroën's attempt to survive.  They need to re-enter new markets.  Renault gets it's economies of scale in the US through Nissan.

    So question then if this is about Citroën's attempt to survive, what do they have to really offer the public that is different than everyone else? Style is Dead on Delivery for me. Interior flow is the same Dead for me. I do not see or read anything that would inspire they are bleeding edge technology above everyone else. 

     

    So if this is for them to survive, then what are they really offering that is different other than style?

     

     

    What is anyone offering different other than style?  Even a Corolla at 7/10ths is more performance than most people can handle these days. 

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×

  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • oldshurst442
      Random Thoughts Thread

      By oldshurst442 · Posted

      I am STILL waiting for everybody and his brother to pull a "Im NEVER gonna drive a piece of shyte Toyota ever again"  like they did with GM, Ford and Chrysler.  But then again, Americans DID vote for Trump a SECOND time.... And Canadians WILL vote for Polievre...  Im asking too much.
    • oldshurst442
      Random Thoughts Thread

      By oldshurst442 · Posted

      I didnt click on @A Horse With No Name facebook link because: 1. Facebook. I try to avoid Facebook as much as possible. Not hard to do anymore. Hope it dies sson though. I digress. Ill save THAT rant for another day. I think Ill start another Toyota hatred rant in the coming days instead... 2. I sooooo much hate Toyota, that I cant even bring myself to celebrate over Toyota problem stories because of the hatred being soooooo strong that even I try to avoid ANYTHING Toyota related.   (I do like some vehicles they produce as a disclaimer) But...I did listen to this one   Alls I got to say is...Toyota NEVER even HAD that reliabilty thing EVEN in the 1990s as that video is saying as the engine sludge thing HAPPENED in the late 1990s.  And even THEN, Toyota blamed the consumer...  So blaming the consumer is NOTHING new to Toyota. But the video is bang on!!! And as I was youtubing googling Toyota to retrieve that video above...I ran into Scotty Kilmore.   And he JUST released this video     Not gonna watch these videos, so I do NOT know of he has a clickbait title, but even Scotty has just acknowledged Toyota boo boos.    I have watched Scotty like 4 or 5 videos 5 years ago or something like that.  But Ill repeat, Toyota NEVER had this mythical relkiabilty thing. Some cars were built like tanks from them. Some cars are STILL built like gtanks from them. But they have had they SAME amount, but probably MORE shytty cars failing then any OTHER OEM...   But hey...  The Toyota kool-aid was some delicious shyte back in the day. Glad I NEVER drank it though.  But if Scotty is TRULY dissing Toyota's reliability, it MUST be a very REAL thing. But it ALWAYS HAD been a thing.  Oh well...
    • oldshurst442
      Random Thoughts Thread

      By oldshurst442 · Posted

      @G. David Felt  is such a lazy ass bum, isnt he? He sleeps all day that  &@#%*!@$  bum!!!       We arent supposed to speak about Toyota problems.  You'll be called an @$$hole, be questioned of your ancestry and citizenship...   
    • ccap41
      Random Thoughts Thread

      By ccap41 · Posted

      Heal up quickly!  What'd you have surgery for? 
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      Still alive, sleeping allot, taking my pain meds and watching a little TV when not sleeping. Sorry I did not get to posting a story on the Huge Kia reveal at the LA Auto Show or the Reveal on the Hyundai Ioniq 9. Will tey to get caught up once I am not sleeping so much. Right now only on my cell phone.

  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search