Jump to content
News
Reviews
Discussons
Activity
Create New...
Close
  • William Maley
    William Maley

    By William Maley •

    PSA Peugeot Citroën Could Be Making A Return To The U.S.

      PSA Peugeot Citroën Considers Return to U.S.

    It was only a few years ago that French automaker PSA Peugeot Citroën was on life support due to massive losses and poor sales. But thanks to an infusion of cash from Chinese automaker Dongfeng and the French government, the company was able to right the ship. The past couple of years has seen PSA Peugeot Citroën emerge as a healthy and profitable automaker. Now the company is looking at expanding into new markets, including the U.S.

     

    According to Automobilwoche, officials at PSA say the U.S. and Iran are under consideration as the first markets for expansion.

     

    "Our Back in the Race restructuring program has been successfully completed. Now comes the next step. And this has put the issue of the U.S. on the table," said DS brand chief Yves Bonnefont.

     

    As we reported back in 2014 and last year, PSA Peugeot Citroën has been considering sending the DS brand into U.S. to test the waters.

     

    It is a "natural candidate" for PSA in North America, Bonnefont said.

     

    Citroen spun off DS into its own brand last year and its aimed to take on the likes of Audi and Mercedes. The plan is to have six models by the end of this decade ranging from the DS3 (Mini Cooper competitor) to a possible flagship sedan.

     

    But Richard Lucki says there are a number of problems the company would need to solve before entering the U.S. Lucki should know as he managed PSA Peugeot Citroën's affairs in the U.S. until 2013 when the company closed their office in Detroit. He explained PSA's return would be difficult as the company doesn't have a dealer network or a manufacturing base.

     

    "Pricing is an issue. Everyone else -- Audi, BMW, Mercedes -- has manufacturing here," Lucki said.

     

    We'll find what PSA's plans are on April 5th.

     

    Source: Automobilwoche via Automotive News (Subscription Required)

    Go to articles

    User Feedback

    Recommended Comments

    G. David Felt

    Can the US market support another auto brand here? I have seen more and more analyst reports that there are far too many auto brands in the world and for those that have been invested in and are struggling to survive, they see the US as the black money bag to wealth. 

     

    Bigger question, is what does their auto's bring to the table that would be a game changer over existing auto's already here?

     

    Yes some will like the French auto design language, but not all and as we have already seen, US spec auto's fail in Europe so I do not think the DS as is would make it here. On top of this memory of Peugeot is they are no different than Fiat, crappy auto's, terrible quality and reliability.

     

    Perception, this is going to be hard to change

    Link to comment
    Share on other sites
    G. David Felt

    This is Citroën's attempt to survive.  They need to re-enter new markets.  Renault gets it's economies of scale in the US through Nissan.

    So question then if this is about Citroën's attempt to survive, what do they have to really offer the public that is different than everyone else? Style is Dead on Delivery for me. Interior flow is the same Dead for me. I do not see or read anything that would inspire they are bleeding edge technology above everyone else. 

     

    So if this is for them to survive, then what are they really offering that is different other than style?

    Link to comment
    Share on other sites
    Drew Dowdell

     

    This is Citroën's attempt to survive.  They need to re-enter new markets.  Renault gets it's economies of scale in the US through Nissan.

    So question then if this is about Citroën's attempt to survive, what do they have to really offer the public that is different than everyone else? Style is Dead on Delivery for me. Interior flow is the same Dead for me. I do not see or read anything that would inspire they are bleeding edge technology above everyone else. 

     

    So if this is for them to survive, then what are they really offering that is different other than style?

     

     

    What is anyone offering different other than style?  Even a Corolla at 7/10ths is more performance than most people can handle these days. 

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×

  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      If you are in a hotel and there is a (laptop) safe in the room, you'd probably use it for your laptop if leaving the room and/or hotel for a while. If you are in a hotel without one, what do you do (with your laptop)?  I often have them pass on room service ... that's for sure.  It would be beneficial for some of you to weigh in.
    • trinacriabob
      Random Thoughts Thread

      By trinacriabob · Posted

      Random thoughts: Saw many German imports sporting medium enamel grey exteriors with darker red leather interiors in affluent desert communities and this combination looks nice. Was following a recent Dodge Challenger on the freeway tonight and I love that rear light bar, so I think it's the best looking of the 3 pony car rehashes. Saw an immaculate black 2007 or 2008 Cadillac DTS on the freeway tonight and they still look good, even timeless. I happened onto a dog video last night and it had "Dog Whisperer" Cesar Millan in it.  I read about him and he once ran a "Dog Psychology Center."  Ha. He does not have a degree in psychology, animal husbandry, or anything.  Then, L.A. douchebag groupthink shines through.  The list of celebs who used him (one refers or copies another celeb) is lengthy.  Remember when celebs were snapping up Priuses, almost as if to make a statement? About 40% of my music collection consists of African-American artists. I  notice this as I surf Bluetooth. Some of my friends joke that I was Black in a previous life.  Come on.  Some white artists - even hard rockers - are more starched than many Black artists ... smooth, earthy, sassy, passionate, gravelly, and/or powerful ... that's what I like in music and they put out some great musical tracks.   Happy Friday.
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      I so want to travel to Korea and just food binge on street food. Korean TRADITIONAL Market Street Food Tour in Seoul | Watch
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      This is way too funny, I have to say the Circus next year is going to be amazing to watch. ‘President Musk’ talk infuriates Trump officials amid spending bill negotiations   I like cheesy pasta, and this makes a dish easy to make. The only think I would do differently is dice up the garlic and onions more, so they blend into the pasta better and use a variety of cheeses, like Mozzarella and Smokey Gouda plus the parmesan. The pasta recipe we all need in our life | Watch
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      I love BBQing, but with my Knee recovery, I am not up to being outside in my BBQ area and cooking ribs the right way slow and steady for a fall off the bone rib. I have been looking online at other options and yes, I love Dr. Pepper way more than Coke or Pepsi, in fact I cannot think of the last time I had a coke or pepsi.  Dr. Pepper slow cooked ribs, then finished in the oven. Seems like a good Idea to try. What do you guys think? Slow Cooker Dr. Pepper BBQ Ribs - Only 3 Ingredients!

  • Who's Online (See full list)

    • There are no registered users currently online

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search