Jump to content
Create New...
  • William Maley
    William Maley

    Mitsubishi Teams With Nissan/Renault To Create A New Midsize Sedan


    William Maley

    Staff Writer - CheersandGears.com

    November 5, 2013

    In a surprise move, Mitsubishi has announced they are teaming up with Nissan-Renault to build two new sedans; a new midsize sedan that would be sold in the U.S. and Canada, and a compact sedan that will be sold globally. The partnership will also look new projects which include products, technology and manufacturing capacity.

    “Nissan and Mitsubishi Motors have jointly benefited from several collaborations in the past, most recently the successful joint-venture on Kei cars in Japan. I welcome the direction being taken towards this broader cooperation, creating new opportunities for Renault in addition to further leveraging the productive relationship between Nissan and Mitsubishi Motors," said President and CEO of Renault-Nissan, Carlos Ghosn.

    The two vehicles in question will be based on platforms from Renault. No timetable has been set as to when we'll see either vehicle.

    This isn't the first time that Nissan and Mitsubishi have teamed up. A couple years ago, the two automakers started a joint-venture company called NMKV to work on Kei cars for the Japanese marketplace. The first vehicles of this joint-venture, the Nissan Dayz and Mitsubishi eK wagon, went on sale this year.

    Galant Lattitude

    2013 Renault Latitude and 2013 Mitsubishi Galant. Could these two cars become one?

    Click Picture to Enlarge

    Source: Mitsubishi, Nissan/Renault

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected]or you can follow him on twitter at @realmudmonster.

    Press Release is on Page 2


    RENAULT-NISSAN ALLIANCE & MITSUBISHI MOTORS CORPORATION EXPLORE WIDE RANGING GLOBAL PRODUCT AND TECHNOLOGY COOPERATION

    New projects to drive global product coverage and capacity utilization

    AMSTERDAM, Netherlands and TOKYO, Japan – The Renault-Nissan Alliance and Mitsubishi Motors Corporation today announced their joint intention to explore several new projects covering shared products, technologies and manufacturing capacity among the automakers. As a consequence, it has been agreed that the strategic cooperation between Nissan and Mitsubishi Motors could be expanded across the broader Renault-Nissan Alliance.

    Between Nissan and Mitsubishi Motors, it is expected that the existing NMKV joint-venture company will be extended to co-develop a new small-segment car including a specific electric version that can be sold on a global basis. The basis for this product will be from a jointly developed “Kei car” platform of the type popular in the Japanese domestic market. Further details of all products, markets and manufacturing will be announced separately.

    The Renault-Nissan Alliance and Mitsubishi Motors Corporation are also confirming their intention to share technologies and product assets related to electric vehicles and latest-generation platforms. Renault, Nissan and Mitsubishi Motors were among the first to pioneer the introduction of mass-marketed zero emission products.

    Based on the current direction of discussions between Renault and Mitsubishi Motors, it is firstly expected that two new sedan models would be launched under the Mitsubishi brand, based on vehicles from the Renault portfolio. Secondary and additional studies around other projects will then be considered.

    • The first sedan, to compete in the full-size D-segment markets of the United States and Canada and would be manufactured at the Renault-Samsung plant in Busan, South Korea.
    • The second sedan model would compete in the global C-segment. The manufacturing location for this product is under discussion.

    President and CEO of the Renault-Nissan Alliance, Carlos Ghosn said: “Nissan and Mitsubishi Motors have jointly benefited from several collaborations in the past, most recently the successful joint-venture on Kei cars in Japan. I welcome the direction being taken towards this broader cooperation, creating new opportunities for Renault in addition to further leveraging the productive relationship between Nissan and Mitsubishi Motors."

    Osamu Masuko, President of Mitsubishi Motors Corporation commented: “As a result of the development of collaborative projects with Nissan Motor up to now, Mitsubishi Motors is pleased to work again with Nissan and now Renault towards achieving further collaborations. The new opportunities could be described as evidence that the ongoing collaborative projects between Mitsubishi Motors and Nissan have brought positive results, and Mitsubishi Motors hopes that any new collaborative projects with the Renault-Nissan Alliance would bring us further merits."

    Nissan and Mitsubishi Motors have an existing joint-venture company called NMKV which was established in June 2011 for the purpose of co-developing a range of Kei cars for both brands. The first of these products – the Nissan Dayz and Mitsubishi eK wagon – went on sale in Japan this year. Both products are manufactured at the Mitsubishi Mizushima plant in Japan.

    User Feedback

    Recommended Comments

    In it's existing state, I doubt Mitsubishi can survive, another auto company that will have to merge to survive but eventually I think will end up in the history books.

    I suspect we will have only 4-6 major brands by 2025 and many of the minor car players will either die off or get bought out and be niche models for the few major players.

    Link to comment
    Share on other sites

    I don't think selling rebadged Renault sedans is their way out. They need to do what made them good in the first place. They need a decent and lightweight Galant with interesting turbocharged 4-cylinder engines. They need a decent and lightweight Eclipse.

    For simplicity's sake, make a naturally aspirated 2.0 and a turbo 2.0 only.

    Offer AWD on both, as was done in the past.

    Keep both lightweight and nimble, as was done in the past.

    Prove they can do those two cars, and they may be worthy of remaining a viable company.

    Link to comment
    Share on other sites

    Mitsu seems to be in between a rock and a hard place..they have the oldest compact on the market (Lancer), had the oldest midsize (Galant) and it's gone now, no coupe, a very strange electric car, and a couple boring CUVs..

    • Agree 1
    Link to comment
    Share on other sites

    I honestly expected Mitsubishi to bow out before Suzuki. The Kizashi was such an excellent car, and even the SX4 and Grand Vitara were good vehicles despite their age. Mitsubishi, on the other hand, hasn't had a single exceptional vehicle besides their low-volume EVO for years. The Galant had been worst in its class for a long time, the Eclipse never regained the magic it had in the 90's, the Lancer was an also-ran, the Outlander was in-betweener that was okay in most regards and perhaps their single best vehicle in recent years, but it never caught on.

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • Those that cannot accept a multi-cultural world and immigration deserve to lose everything. I will stay professional, but believe that our North American Economy is about to get far worse over the long term than it is now. It is amazing how people do not seem to realize that the first two years of a new president is dealing with the ramifications of the last president. The high inflation was due to the failed policies of those before. We now have low unemployment and a strong economy. Will be interesting to see how it ends.
    • I say, let it get worse.  The people have spoken and this is what the MAJORITY voted for.  He even got the popular vote.  Therefore the people of America have spoken.   This is what they want.  This is what they feel comfortable with.   But I dont want to hear ANY whining from ANYBODY about what possibly may happen with him Him in power.  Fool me once,  shame on you!  Fool me twice, shame on me?   Technically this is how that saying goes.  But you never know. Maybe it really IS the lefty libtards that are the problem.   Hopefully it IS the lefty libtards that are the problem and the Messiah Trump will BE the solution to ALL of our problems.   I will be the first one to apologize if He actually does fix America's and Canada's problems.  And unite ALL of the world and the world gets to sing Kumbaya ALL in unison. Hopefully He is the next coming of Christ.   Keeping my fingers crossed but I aint holding my breath if you know what I mean.   
    • @oldshurst442 This pretty much sums up just how bad it is going to get. Trump's economic plans would worsen inflation, experts say | AP News
    • Not just iPhones... He tariffed Canadian wood the first time around as Pres and the prices of wood skyrocketed so American home builders bought American wood which was and is more expensive than Canadian wood.  I guess that is good for American wood producers. But for the fact that house prices also skyrocketed.  And considering that Canada and US have a more or less good trading thing going on...so not that good.  Not for the US and not good for Canada.  But Donald thinks otherwise. And all the folk that voted for him this time around think that the economy will get better?  I hope so for their sake. But Elon and Jeff B's billions rose quite a bit upon the announcement of his re-election.  I wonder if those  people that voted for him, I wonder if their wealth also rose instantly?    You poor bastards... You have no idea what is coming to you... (those that voted for him.  With the excemption of the rich of course)     Donnie Rides Again
  • Who's Online (See full list)

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search