Jump to content
News
Reviews
Discussons
Activity
Create New...
Close
  • William Maley
    William Maley

    By William Maley •

    Mitsubishi and Nissan Midsize Project Hits An Impasse

      A New Midsize Sedan for Mitsubishi Hits A Snag

    Back in late 2013, Mitsubishi announced a new partnership with Nissan to create a new midsize sedan for the North American marketplace. But at the NADA conference this weekend, a Mitsubishi executive says the plan has hit an impasse.

    “I told them that the plan has stalled. And I said that’s really all I can tell you at this time,” said Don Swearingen, executive vice president of Mitsubishi Motors North America to Automotive News.

    Its unclear whether the sedan part of the partnership or if another part is causing the trouble. Nissan was unable to comment at the time the story went up.

    But while the midsize sedan fate is in question, Mitsubishi dealers have a lot of new products to look forward in the next couple of years.

    • Redesigned Outlander - July
    • Redesigned Outlander Sport and new Lancer - End of the year
    • New Mirage - Next Spring
    • Mirage Sedan and Outlander Plug-In Hybrid - Second Quarter of 2016

    Source: Automotive News (Subscription Required)

    Go to articles

    User Feedback

    Recommended Comments

    regfootball

    Wait.. a new Mirage? Already?

     

    Mitsubishi should partner with Suzuki to sell the next Kazashi in the US.  The last Kazashi would have made a great Galant.

    that was my idea too at the time I was selling Suzukis for a living.  DO you think you could get two Japanese companies to collaborate though?

     

    I've read stuff where they had interviews with Suzuki higher ups who said Kizashi was a disaster for them, when in fact the reality is opposite.  Kizashi actually got them on the radar of some really sophisticated buyers, and it was the first US suzuki that got people to consider them as less than a freak show and a real mainstream alternative.

     

    I still remember the people / buyers i put on the spot, asking them to tell me 'you like the Legacy better than the Kizashi".  I would never get an answer to my face on that question.  But it came down to two things really on the Kizashi failure.

     

    ---sized like a tweener.  same physical size as a cruze and much roomier than that, but was advertised as a midsizer and it was a bit short on space in the rear for that.  our own detail guy who is tall shunned a Kizashi and got a Sonata only because of the interior room.  Likewise i lost sales to mazda6 and accord etc. for same reason.

    ---the status of US dealers and not marketing and packaging cars correctly and the impending doom of getting run of the US.  SX4 was a great niche product and they finally upsize it and have to leave the market before they sell it here.  It could have helped save death.  If you want to see the SX4 concept fully realized and what all my customers were begging for, look no further than the Trax / Encore.

     

    Suzuki will never build another Kizashi because they are geared for small $h!boxes.  Mits would have been the perfect outlet to sell a larger suzuki in the US.

     

    Japanese mfrs in general need to stop going it alone and merge up.  

    Link to comment
    Share on other sites


    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.

    ×

  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      Those that cannot accept a multi-cultural world and immigration deserve to lose everything. I will stay professional, but believe that our North American Economy is about to get far worse over the long term than it is now. It is amazing how people do not seem to realize that the first two years of a new president is dealing with the ramifications of the last president. The high inflation was due to the failed policies of those before. We now have low unemployment and a strong economy. Will be interesting to see how it ends.
    • oldshurst442
      Random Thoughts Thread

      By oldshurst442 · Posted

      I say, let it get worse.  The people have spoken and this is what the MAJORITY voted for.  He even got the popular vote.  Therefore the people of America have spoken.   This is what they want.  This is what they feel comfortable with.   But I dont want to hear ANY whining from ANYBODY about what possibly may happen with him Him in power.  Fool me once,  shame on you!  Fool me twice, shame on me?   Technically this is how that saying goes.  But you never know. Maybe it really IS the lefty libtards that are the problem.   Hopefully it IS the lefty libtards that are the problem and the Messiah Trump will BE the solution to ALL of our problems.   I will be the first one to apologize if He actually does fix America's and Canada's problems.  And unite ALL of the world and the world gets to sing Kumbaya ALL in unison. Hopefully He is the next coming of Christ.   Keeping my fingers crossed but I aint holding my breath if you know what I mean.   
    • G. David Felt
      Random Thoughts Thread

      By G. David Felt · Posted

      @oldshurst442 This pretty much sums up just how bad it is going to get. Trump's economic plans would worsen inflation, experts say | AP News
    • oldshurst442
      Random Thoughts Thread

      By oldshurst442 · Posted

      Not just iPhones... He tariffed Canadian wood the first time around as Pres and the prices of wood skyrocketed so American home builders bought American wood which was and is more expensive than Canadian wood.  I guess that is good for American wood producers. But for the fact that house prices also skyrocketed.  And considering that Canada and US have a more or less good trading thing going on...so not that good.  Not for the US and not good for Canada.  But Donald thinks otherwise. And all the folk that voted for him this time around think that the economy will get better?  I hope so for their sake. But Elon and Jeff B's billions rose quite a bit upon the announcement of his re-election.  I wonder if those  people that voted for him, I wonder if their wealth also rose instantly?    You poor bastards... You have no idea what is coming to you... (those that voted for him.  With the excemption of the rich of course)     Donnie Rides Again
    • oldshurst442
      Airplanes

      By oldshurst442 · Posted

  • Who's Online (See full list)

    • There are no registered users currently online

  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search