Rumorpile: Mercedes-Benz's Range Topping S-Class To Be Named Maybach?

If it is just a trim name like S-Class Maybach, that could work. If they try to replace the S-Class name, that will fail as hard as it did last time.

Interesting, I would have to think this will be a Trim package on the S-Class. They need to recover the R&D on those expensive recliner chairs for the back seat.

I am sure the private limo business will continue to buy them.

I think Pullman or Grosser is a better name. S600 Maybach sounds dumb, S600 Grosser makes more sense since they already made a 600 Grosser in the past, and that car was pretty much the ultimate in everything in its time.

How about the Adenauer

I think Pullman or Grosser is a better name. S600 Maybach sounds dumb, S600 Grosser makes more sense since they already made a 600 Grosser in the past, and that car was pretty much the ultimate in everything in its time.

The name 'Maybach' seems to have resonance with some segments of the target market, though--hip hop moguls and high-end drug dealers.

S600 Maybach might not blow up many skirts here, but compared to being a Grosser which sounds like a kids cartoon with vomit type jokes or Pullman which tends to make me think of trains, I think it is a better marketing potential than either of the other two. I still think that while there is potential for a stretched version of the S600 with ultimate interior, I am not sold on Maybach being the right top of the line package name.

I like Pullman also... I wish Cadillac had snagged the name before Mercedes did... it is such an American name.

Perhaps they can call the extended S-class the Grosser, as that car was originally 215 inches long, and call the 6 door limo the Pullman.

...600 Grosser in the past, and that car was pretty much the ultimate in everything in its time.

LOL.

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This is marketing fallacy : naming a successful flagship after a just-shuttered failure of a brand.

No one remembers either 'pullman' or 'grosser', so there's no cache' there, but dfelt is right; the latter is juvenile-sounding name.

Daimler should just tack another alpha-numeric on it - that seems to resonate well with the typical MB buyer.

Better yet; skip the marketing millions and just make the s-class better by having whatever left-over features from the maybach under the option list of the S. It needs a shot in the arm anymore.

They should just suffix the LWB model with L (like they used to) and the longer LWB as XL.