Jump to content
Create New...
  • William Maley
    William Maley

    Rumorpile: Ford Is Dumping Money At Lincoln

      Lincoln Is Getting Some Much Needed Investment

    For many years, Lincoln has been known as the brand that sells glorified Fords. But according to Reuters, that could be changing in the near future.

    Mark Fields, the blue oval's new chairman is is going ahead multiyear, multibillion-dollar overhaul of Lincoln that will include a new premium vehicle platform. Ford's board and executive chairman Bill Ford have given the go ahead in this plan.

    "It's really important for us to have a relevant and vibrant luxury brand. You need to make the investment and build this brand over time," said Fields.

    Sources tell Reuters that the new platform, named D6, will be able to be configured in front, rear, and all-wheel drive. This platform will underpin a number of new sedans and crossovers when it goes into production in 2019.

    In the meantime, Lincoln will be updating its current lineup. First up will be the MKX crossover in the spring, followed by the MKS sedan in 2016.

    Source: Reuters

    William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

    User Feedback

    Recommended Comments

    Refresh the Glorified Fords and then finally release a unique line of auto's to compete. Be interesting to see if they can do it.

     

    I just hope they do NOT go with D6 this, D6 that. I already hate their current product line names.

     

    Lincoln like Cadillac has a rich history to pull from. Good Luck.

    Link to comment
    Share on other sites

    This D6 Platform soumds like a dream! I have been saying for thirty years now that someone needs to do such a flexable platform where one model can be RWD for Luxury or Performance reasons while another can be FWD for more mass market ones! This could be Revelutionary indeed! Are you paying attention GM?

    Link to comment
    Share on other sites

    They should give that $5 billion to cancer research or something worth while.  Spending $5 billion on Lincoln is a waste of money.

    If it is spent wisely, Lincoln will be able to hold it's head high again. D6 appears to be the real deal. Here's hoping it comes to fruition.

    Link to comment
    Share on other sites

    Guest Wings4Life(BANNED)

    Posted

    Continental is riding on new CD4.3 chassis, which is an enlarged Fusion/MKZ CD4 chassis.  It is FWD based, but exclusively AWD.

    Link to comment
    Share on other sites

    Continental is riding on new CD4.3 chassis, which is an enlarged Fusion/MKZ CD4 chassis.  It is FWD based, but exclusively AWD.

     

    Almost wish they could have waited for D6 then... 

    • Agree 1
    Link to comment
    Share on other sites

    Guest Wings4Life(BANNED)

    Posted

     

    Continental is riding on new CD4.3 chassis, which is an enlarged Fusion/MKZ CD4 chassis.  It is FWD based, but exclusively AWD.

     

    Almost wish they could have waited for D6 then... 

     

    Continental arrives with new MKS.

    MKS needs an update badly too.  Waiting 4-5 years was not an option.

    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.


  • google-news-icon.png



  • google-news-icon.png

  • Subscribe to Cheers & Gears

    Cheers and Gears Logo

    Since 2001 we've brought you real content and honest opinions, not AI-generated stuff with no feeling or opinions influenced by the manufacturers.

    Please consider subscribing. Subscriptions can be as little as $1.75 a month, and a paid subscription drops most ads.*
     

    You can view subscription options here.

    *a very limited number of ads contain special coupon deals for our members and will show

  • Similar Content

  • Posts

    • ^^^  I think the last pic is an AI generated picture.    YUCK!!! I mean, if it is one, its a GREAT image, the technology is both awesome and scary. Very real. But fake...and that is the yuck part of it all.  The fakeness.  I like REALITY.  
    • I became a hater when I realized Toyota is just another same ole same ole corporate greed company like any other and when I realized that they had sheeple followers that they had brainwashed thinking that Toyota can never do any harm.  It wasnt a right away hatred either.  It took time. I first noticed something was off about Toyota with the aforementioned engine sludge thing.  And it took years after that when I started questioning folk that drove Toyotas and then incident after incident happened and yet nobody ever was pissed about Toyota's failures.  It all came to a boiling point with me with the unintended acceleration debacle and had it NOT for Toyota settling out of court of billions of dollars, I myself would have chucked it to stupid drivers, but Toyota plead guilty quietly and paid that tremendous fine.  And it peeved me more to see that AMERICAN media kept that quiet also, but also downplyed the WHOLE thing by them ALSO blaming the American driver coming up with excuse after excuse defending Toyota.  And then I read (call it a consipracy theory if you want to) a report (not on the internet) that Japanese automakers convinced the American buyer to perform their regular maintenance at the dealerships and when their was a problem akin to catastrophic failure with the vehicle, the dealership would repair the problem without the owner knowing about the problem and all that was also subsidized by the Japanese government and the WORST offenders of this were Nissan, Toyota, Mitsubishi and Subaru in the 1980s.  Another reason why I dont like this company is that they stopped producing cars for the enthusiast for a little while.  Boring appliance after boring appliance made especially for dumb people that would be better off using public transportation. And in more recent times, better calling an Uber.   I like some cars of theirs. I have pointed this out plenty of times.  No need for me to justify what cars and trucks I like from them.  But you did mention the Lexus LC500 and yeah!  THAT would be one awesome creation.  Id take mine in coupe form though. But if I was doing this car MY way, Id LS/LT swap it.  Nothing crazy done to the engine, just with enough HP and torque to best Lexus' original efforts.  500HP and 500ft/lbs.  In HP, its not much more than what Lexus done, but its the torque figures that make the difference in my make belief dream LC 500. 
    • I actually like the look but at near 9,000 lbs., holy smokes! Instant pot hole maker lol..
    • The LC500 is just a damn fine looking car, regardless of who makes it. Lexus mucks up a lot of exteriors (and not just with the "predator" grill) but the LC500 is not one of them.   I feel you on that. A year ago, it was my right hip (post surgery) and I was doing the same thing as you for a few weeks lol. Rest and recover.
  • Who's Online (See full list)

    • There are no registered users currently online
  • My Clubs

×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search