William Maley
Staff Writer - CheersandGears.com
August 27, 2013
A few weeks ago, Infiniti announced their showing at the Frankfurt Motor Show. Named the Q30, the concept in our eyes looks to be more of a dramatic take on the Etherea concept shown at the 2011 Geneva Motor Show. Today, Infiniti revealed a single shot of the concept.
Infiniti says the Q30's defy traditional body styles in the compact luxury class. design From the release: "The shape of the Infiniti Q30 Concept deliberately challenges categorisation – not a coupe, not a hatch and not a crossover but a fusion of the three body styles."
Now we can only see two out of three body styles Infiniti mentions. The most obvious is the hatchback shape. The crossover shape is somewhat there with a highbelt line. But for the life of us, we can't seem to figure out where the coupe comes into play. Maybe Infiniti explain in a few weeks time.
Source: Infiniti
William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected]or you can follow him on twitter at @realmudmonster.
Press Release is on Page 2
Infiniti releases first image of sleek, seductive Q30 Concept ahead of world premiere at Frankfurt Motor Show
• Design of Q30 Concept is a unique fusion of body styles merging of the dynamic design and sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover
• World premiere in Frankfurt September 10 at 10:15 am CET
Hong Kong – Infiniti has provided a first look at the Q30 Concept which will have its world premiere at the 2013 Frankfurt Motor Show as the next step in Infiniti's foray into new premium segments.
The Infiniti Q30 Concept signals the contemporary design vision for a compact Infiniti vehicle which will target a new generation of premium customers. It is set to be unveiled at Infiniti's press conference, scheduled for 10:15 am CET on September 10 in Hall 5 at the Frankfurt Motor Show.
Q30 Concept embodies Infiniti's vision to deliver head-turning design, innovative materials with precise fit and finish and passionate craftsmanship, while provoking a radical shift in the premium compact segment.
The shape of the Infiniti Q30 Concept deliberately challenges categorisation – not a coupe, not a hatch and not a crossover but a fusion of the three body styles. It is designed for younger customers seeking an alternative to traditional premium compact vehicles and open to convention-challenging approaches.
Infiniti is confident this merging of the dynamic design and sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover will resonate with these customers.
The Q30 Concept design language reflects the brand's vision to deliver new levels of design, materials, fit and finish, craftsmanship and performance. The Infiniti design team, led by Executive Design Director Alfonso Albaisa, has explored bolder, sensual sculpting and enhanced muscularity with the Q30 Concept as the brand's design language continues to evolve.
The Q30 Concept signals the next step in an aggressive strategy to extend the Infiniti brand into new premium segments.
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