Rumorpile: Holden To Transition Into Chevrolet After 2017

Is the Holden brand worth saving? Maybe not.

Only in Australia is it known as Holden. When the Commodore and its siblings are sold in the ME and elsewhere, they are sold as Chevrolets. The Chevy SS in the USA is a Commodore (of sorts). Since there is no unique selling point to Holden (a RWD haven in this era of FWD appliances), especially given the ridiculous strength of the Australian dollar, Holden can go peacefully into the night. Holden RIP.

And I say that as someone who mourned Oldsmobile's untimely passing in 2004.

Most likely to go that way, but I can see a few factors that might argue for the branding to remain Holden.

Then Vauxhall should go too. They already sell Opel in the UK, no need for both.

  On 12/14/2013 at 12:45 AM, Drew Dowdell said:

Then Vauxhall should go too. They already sell Opel in the UK, no need for both.

Saw a blurb somewhere today that Vauxhall could go also. Didn't realize Opel was in the UK, I knew it was in Ireland so they already have RHD Opel badged models...

eh, apparently I was wrong... but I'm sure I saw Opels there before.

  On 12/14/2013 at 2:18 AM, Drew Dowdell said:

eh, apparently I was wrong... but I'm sure I saw Opels there before.

Could have been gray market or from Ireland.

Hard times still for GM. It's going to be hard for their regional niche brands to survive..

I figured out my mistake. Vauxhall builds LHD Opels for export to Australia and New Zealand.

First it will be a transition to Chevy. Then with Chevy's failure in Europe, and Buick's continued China success, all Chevy will transition to Buick. Afterwhich GMC and Cadillac lose their way, marketing versions of the Spark to replace the loss of the original Chevy Spark, they and Opel (Vauxhall is just a memory by then) are all folded into Buick.

In the beginning it was Buick... in the end it will be all Buick!

  On 12/14/2013 at 9:14 AM, SAmadei said:

First it will be a transition to Chevy. Then with Chevy's failure in Europe, and Buick's continued China success, all Chevy will transition to Buick. Afterwhich GMC and Cadillac lose their way, marketing versions of the Spark to replace the loss of the original Chevy Spark, they and Opel (Vauxhall is just a memory by then) are all folded into Buick.

In the beginning it was Buick... in the end it will be all Buick!

In the beginning was Olds, not Buick. Buick is only 6-7 years younger than Olds when Olds was still around.

I personally doubt that Buick will be the ONLY nameplate left. The people that buy a GMC truck would generally never buy a Chevy truck, for example. Chevrolet is in most markets around the world; Buick is in the USA and China only.

I think he was joking

The Holden thing is not really as big of a deal than it is to a hand full of purist.

Number one Holden's present line up is pretty much Chevy bases already including a Volt. GM is not fooling Aussies as they are smart enough to know what a Chevy is and they do love Chevy.

Number two They can save a lot of money on rebadging and Holden would be part of the deep pockets of the Chevy global Marketing Program. They would have so much more marketing money than they have now.

Number three. GM made it clear the latest Zeta was not going to last long so 2017 is no surprise.

Number four look for a Alpha Chevy sedan based on the under pinnings of the Gen 6 Camaro to carry on the SS and possibly a cheaper model with more options choices. This could be exported as Australia only needs 30K units a year and the money exchanges that way better.

Number five GM has said it will re enter Japan with Chevy. They can only do this with RHD. Well we already have RHD down under in Malibu, Cruze and other small Chevy eh I mean Holden's so this would lead one to think Chevy for down under.

Add to all this the ability to intro a Camaro and even a Corvette down under once the LHD version arrive. They are prime for a Camaro. I have a friend in Perth with a LS powered 68 Camaro and he is excited about this as well as many other of our customers. Many spend a lot of money to buy Chevys and import them. Some have to spend more to convert to LHD if they are in the east and it is a rich mans car.

The only real negative is the loss of a old name and some equity here but that is about it. This is a country that has made the Mazda 3 number one so there is little loyalty to the home brands anymore.

I would recommend a visit to the Holden site and just compare the line up to Chevy and realize it already is Chevy. Also I would recommend visiting the enthusiast sites and see just how many Chevys are in the country. They are prized and used for shows and racing. We have sold tons and tons of parts for their cars and few go to Holden's.

The worst loss here is some 2900 jobs with the Zeta but that is the extent of their production there and that is less than many plants here.

The markets have changed and the way we build and sell cars has to change as the cost involved anymore prevent so many brands and models anymore. The overlap has to stop. Like I have said before we will lose more names globally as there are still some weak companies that just can no longer go it alone.

  On 12/14/2013 at 6:15 PM, riviera74 said:

In the beginning was Olds, not Buick. Buick is only 6-7 years younger than Olds when Olds was still around.

No. Oldsmobile may be older, but Buick was the first GM company, controlled by Durant to acquire Olds, Oakland, Cadillac, etc.

  On 12/14/2013 at 10:53 PM, Drew Dowdell said:

I think he was joking

Yes, I am.

Well for those who thought I was making it up.

http://www.autoblog.com/2013/12/19/chevy-ss-holden-commodore-built-in-america/

I have been hearing this for a while and I also note the time line matches.