Rumorpile: GM Trademarks SS... Why Now?

Could just be to protect the name since they have had many SS models over the years, and a Camaro SS right now.

Strange..would have thought they would trademarked SS decades ago..

Well I too would have thought they had this one wrapped up too but then again I have seen were GM has had to go back to protect some names from the past that they missed where they lost ther lock on it.

GM may have locked it in as a model name for the new sedan as some are thinking.

It could be they did some stronger links to the name since they may be planning a more expanded use for the name.

It could be a lot of things as with the way things have gotten so legal anymore it gets real crazy.

GM may have locked it in as a model name for the new sedan as some are thinking.

It could be they did some stronger links to the name since they may be planning a more expanded use for the name.

It could be a lot of things as with the way things have gotten so legal anymore it gets real crazy.

Because Race Car?

Seems to be the SS family of auto's I mentioned on another thread. Have all Chevy's end at LTZ and then they have the SS family! Rock On Chevy

I see the cars as LS, LT, LTZ with SS and Z models for selected models. I still don't want a Spark SS or Suburban SS where it is appropreate is fine. then offer the over the top cars as a Z model like the ZO6, ZL1 an ZR1 already do.

The LTZ is luxury while any SS needs to turn stop and accelerate in class leading fashion to earn the tag. Cylinder count and what wheels driven do not matter if it is class leading performance. The Z models need to be near or at super car performance.

I still think a Suburban ZR1 would be great..

There is a lovely Maroon 454 SS suburban in my neck of the woods. Course they have had it parked the last year, but I do like the looks of it.

No reason not to have a full SS lineup.

I really hope it does not end up looking like the chop at Mr. Doane's site. WAY too sedate.

Hmmm....an article on C&D...

http://blog.caranddriver.com/what-chevys-recent-ss-trademark-really-means-and-news-on-all-new-model2013-nascar-entry/

...indicates that the recent trademark is just for the LOGO.... Course, if that IS the case, it is interesting, to me anyway, that the C&D writer is quick to point out that everyone seems to have missed the fact that the trademark is for the logo design, NOT the name of the car ... yet, HE fails to recognize that, in its press release, Ch#$r%*et did NOT specify that the new name is one that "isn't currently" being used in the lineup. The writer makes that statement. BUT, the press release simply states a "new name to the brand", which leaves it to be interpreted as a new name NEVER before used in the brand.

Just sayin'.

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