Rumorpile: BMW To Show Off The X4 At The Detroit Auto Show Next Year?

Beyond LOL to OMG to SAD. There are no more holes, BMW. Stop plugging holes that are not there.

As James Mill put it, "production of commodities creates, and is the one and universal cause which creates a market for the commodities produced.", i.e., supply creates demand. That's BMW's reasoning here IMHO.

I forsee BMW having a hard landing in the future. I honestly do not see a market for this car or the x6 for that matter. They are niche vehicles with very little sales from what I can gather. Is this just to have some marketing change blurb. I guess if they can really build it without it having a drain on raw costs, then a break even niche auto will work. But I do not see it at this time.

blu and dfelt are spot on.

BMW success was premium price and premium experience of existing vehicle types.

Trying to spawn more models just for kicks, and keep prices up, will be their downfall.

Adding more models that aren't needed, will just drive the price down and then they will have to dumb down the vehicle too.

BMW shouldn't chase volume in the US. It will kill them.

What else is there for BMW do sell? Why not fix some of the lackluster products they've left behind? The Z4 has gotten big, heavy (heavier than a Buick Verano), and ugly. Why can't we get a nice little Z3 roadster again?

They need to calm it down on weird segment combinations, and keep the focus on the core models. Sadly though people will buy the X4, because Americans like pointless SUVs. Maybe BMW should spend more time on putting hydraulic steering back into cars rather than making 4-door coupe SUVs.

They need to do 2dr coupe and convertible SUVs....2dr X4s and X6s would be interesting...

5 years later and BMW is still not doing anything of interest....