March 2016: Kia Motors America

[William Maley]

Strong March Propels Kia Motors America To Best-Ever First Quarter Sales

• March Total of 58,279 Units Includes All-Time High for the Family of Forte Compact Cars; Year-to-Date Sales up 3.7%

IRVINE, Calif., April 1, 2016 /PRNewswire/ -- With March sales of 58,279 units – including best-ever single month sales for the Forte line of compact cars – Kia Motors America (KMA) today announced a new first quarter record of 146,321 vehicles. The historic January-March performance saw the Forte, Sportage and Sedona nameplates post double digit gains over the same period last year.

 

"After outpacing the industry last year and setting a new all-time annual sales record, Kia has carried its momentum into 2016," said Michael Sprague, chief operating officer and EVP, KMA. "Sell down of the outgoing Sportage exceeded our expectations, and the arrival of the completely redesigned model is the latest reason for customers to discover the 'New Kia' as we continue challenging everything people think they know about this brand."

 

	MONTH OF MARCH		YEAR-TO-DATE
Model	2016	2015	2016	2015
Rio	2,475	2,483	5,366	5,998
Forte	10,406	7,537	23,922	19,508
Optima	11,725	15,485	29,768	36,463
Cadenza	593	783	1,552	1,806
K900	95	88	246	269
Sportage	6,804	5,184	17,467	11,645
Sorento	9,897	10,842	24,693	26,903
Sedona	4,241	3,638	10,231	7,670
Soul	12,043	12,731	33,076	30,838
Total	58,279	58,771	146,321	141,100