January 2016: American Honda Motor Co.

[William Maley]

American Honda Reports January 2016 Car and Truck Sales; New Civic Leads Honda Division to January Record

 

Feb 2, 2016 - TORRANCE, Calif.

• Honda division sets new January benchmark on sales of 90,247 vehicles
• All-new 2016 Honda Civic, the 2016 North American Car of the Year, defies winter weather and competition to net huge sales gain of 54.9 percent and a new January record
• Acura ILX bucks market trends and unusual month to gain 24.3 percent

American Honda Motor Co., Inc. today reported January sales of 100,497 Honda and Acura vehicles, a decrease of 1.7 percent in an unusual month as the industry endured winter weather on both coasts along with two fewer selling days and one less weekend than January 2015. Honda Division set a new January record with 90,247 units sold; Honda car sales reached 50,812 while truck sales totaled 39,435 for the month. Acura sales totaled 10,250 with sedan sales of 3,570 and trucks reaching 6,680 units in January.

 

Honda

Despite the rains of El Nino on the West Coast and ice and a crippling snow storm on the Eastern seaboard, along with two fewer selling days and one less weekend due to quirks in the calendar, Honda sales crested its previous January record set just last year, led by the all-new 2016 Civic Sedan and strongly supported by Accord and HR-V.

• The Civic demonstrated why it is the newly crowned North American Car of the Year with sales of 26,741, leaping 54.9 percent to set a new January record.
• Accord held its own despite the winter challenges with sales of 20,765 units.
• HR-V posted sales of 4,177 to also defy the unusual month.

"Led by incredibly strong demand for the all-new Civic, the Honda brand persevered rain, snow and two fewer selling days to post a strong first month of the year," said Jeff Conrad, senior vice president and general manager of the Honda Division. "With Honda's strong cadence of new models throughout 2016 we will continue our momentum and remain positive about 2016."

 

Acura

With a thick blanket of winter snow covering one of the Acura brand's strongest markets in the Northeastern U.S., Acura sales dimmed slightly in January, but the performance of gateway model ILX defied the challenges.

• Acura's gateway luxury sedan, ILX gained a substantial 24.3 percent on sales of 1,233 in January

"The blowing snow obscured the fact that Acura's momentum continued in January, with both sedan and truck sales essentially on track," said Jon Ikeda, vice president and general manager of the Acura division. "2016 will be an exciting year for Acura with the 2017 NSX on the way to help celebrate the 30th anniversary of the Acura brand."