October 2015: American Honda Motor Co.

[William Maley]

American Honda Breaks October Sales Record on Strength of Light Trucks, Strong Honda Car Sales and All-Time Sales Record for Acura TLX
Nov 3, 2015 - TORRANCE, Calif.

• Total American Honda vehicle sales break October record with 131,651 units
• Honda brand sets new October record, rising 9.3 percent on sales of 115,572 vehicles
• Best-ever October American Honda truck sales of 64,226 vehicles, up 15.3 percent
• Honda Pilot has second best ever October with sales of 12,913 units, up 63.4 percent
• Acura RDX breaks October record on sales of 3,891 units, an increase of 22.4  percent
• Honda Accord and Civic post double-digit percentage increases of 11.0 and 15.0
• Strong Acura sedan sales include a 15.0 percent gain for ILX and record TLX sales

American Honda Motor Co., Inc. today reported record-breaking October sales of 131,651 Honda and Acura vehicles, an increase of 8.6 percent. Honda Division sales rose to an October record of 115,572 units, up 9.3 percent, with truck sales rising 18.5 percent on sales of 55,930 for another October record and car sales reaching 59,642, up 1.8 percent.  Acura sales were also up with total sales of 16,079, a rise of 4.2 percent, with Acura car sales gaining 12.5 percent on sales of 7,783 units.

 

Honda

Sales of Honda trucks continued to rise in October, to a record 55,930 units, with the all-new Pilot and HR-V adding to the continued strength of CR-V and Odyssey. Sales of Accord and Civic continued to buck the trend toward light trucks, posting strong gains in the passenger car segment.

• Civic posted a 15.0 percent increase in October with sales of 27,789 units, as Honda plants in North America begin to ramp up production of the 2016 Civic Sedan.
• Accord posted a gain of 11.0 percent on sales of 30,121 cars.
• Sales of the all-new Pilot shot up 63.4 percent in October to 12,913 units, 51 units shy of a record for its second best October ever.
• HR-V continues to win over new customers with robust sales of 4,502 units.
• Coming off its best month of all-time in August and best September of all-time, CR-V posts sales of 29,032 units, on its way to six straight years of increasing sales.
• Up 5.7 percent on sales of 8,746 units, Odyssey remains a solid sales performer.

"With demand continuing to outstrip supply for the all-new Pilot and HR-V it really shows the incredible potential for our lineup of Honda light trucks," said Jeff Conrad, Honda Division senior vice president and general manager. "With the critically acclaimed 2016 Civic Sedan set to launch this month we expect a really strong finish to this Year of Honda."

 

Acura

All-time record sales of the TLX, shooting well past the 5,000 unit mark for the first time, and the record breaking October sales of the ILX pushed Acura sedan sales over the 7,000 unit threshold. With a double-digit sales gain, RDX sales rose to an October record of 3,891.

• RDX sales shot up 22.4 percent on sales of 3,891 units in October.
• Sales of MDX remained robust at 4,405 for the month despite limited supply.
• Acura cars posted a 12.5 percent gain on sales of 7,783 units on the strength of record breaking TLX sales of 5,777units (up 18.1 percent) and 1,860 units of the ILX (up 15.0 percent).

"We continue to strengthen the foundation of the Acura brand on the growing strength of sedan sales," said Jon Ikeda, vice president and general manager of the Acura division. "Our balanced lineup of passenger cars and light trucks has Acura on track this year for our best annual sales total in almost a decade."

 

[Drew Dowdell]

What the heck happened to the Fit?  Every Fit buyer moved over to HR-V?