February 2015: BMW Group U.S.

[William Maley]

BMW Group U.S. Reports February 2015 Sales

• BMW brand up 14.5 percent, sets February sales record
• MINI brand sales up 51.3 percent

Woodcliff Lake, NJ – March 3, 2015… Sales of BMW brand vehicles increased 14.5 percent in February for a total of 25,201 compared to 22,017 vehicles sold in February, 2014.

 

“In spite of ferocious cold and mountains of snow in so much of the country in February, our customers proved they could overcome and made it possible for BMW to post a new record for February sales,” said Ludwig Willisch, President and CEO, BMW of North America. “Improved availability of the always popular X5 and the strong and growing interest in our 2 and 4 Series cars are good indicators of what’s ahead.”

 

In February, notable vehicles sales included the BMW i3 with sales of 1,089 vehicles, the BMW X5 increased 42.5 percent to 4,149 vehicles and BMW 6 series which increased 122.1 percent to 1,237 vehicles.

 

BMW Group Sales

The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 28,921 vehicles, an increase of 18.2 percent from the 24,476 vehicles sold in the same month a year ago.

 

MINI Brand Sales

For February, MINI USA reports 3,720 automobiles sold, an increase of 51.3 percent from the 2,459 sold in the same month a year ago.

 

[G. David Felt]

Fairly solid with only a few negative sales lines for BMW and major ugliness for Mini. Mini S Cooper is what saved Mini's butt.

 

More amazing is the growth of their sales on some very old dated product lines. WOW on the dated series 5, 6 & 7.

[William Maley]

Mini S Cooper is what saved Mini's butt.

 

I believe you can thank the new five-door Cooper for that.