January 2014: Jaguar Land Rover North America

[William Maley]

JAGUAR LAND ROVER REPORTS U.S. SALES FOR JANUARY 2014

• Jaguar Land Rover North America increases 15 percent in January, for its best January sales month result since 2004
• Land Rover brand has its best January sales ever increasing 11 percent on strong Range Rover Sport demand, up 29 percent
• Jaguar continues growth streak with 31 percent growth in January on new XF sales, up 29 percent
• Jaguar launches F-TYPE Coupe with British Villains campaign, debuted on broadcast of Super Bowl XLVIII on Fox.

(MAHWAH, NJ) – February 3, 2014 – Jaguar Land Rover North America today reported January 2014 U.S. sales: Jaguar sales were 1,347 units, 31 percent up from 1,029 units in January 2013; Land Rover sales reached an all-time January high of 4,674 units, up 11 percent from 4,200 units in January 2013. Jaguar Land Rover North America January U.S. sales for both brands hit 6,021 units, a 15 percent increase from 5,229 units in January 2013 and the company’s best January result since 2004.

For the complete year 2013, Land Rover sales achieved an all-time high of 50,010 up 15 percent from 2012; Jaguar sales for the year were 16,952 up 41 percent from 2012; Jaguar Land Rover North America sales for the year were 66,962; up 20 percent from 2012.

"Jaguar Land Rover continued its momentum in 2013 right into 2014 with our best January sales since 2004,” Joe Eberhardt, President, Jaguar Land Rover North America. “We are especially pleased in the strength of each brand’s volume leaders, the Jaguar XF sedan and the Land Rover Range Rover Sport.”

U.S. BRAND HIGHLIGHTS

Land Rover

The all new Range Rover Sport hit 1,612 units, up 29 percent from 1,251 in January, 2013. The new Range Rover Sport has received multiple awards for its breadth of capability including PETERSEN’S 4-WHEEL & OFF-ROAD ‘4x4 OF THE YEAR’ and ROAD & TRACK’S ‘BEST CARS’ LIST SUV CATEGORY.



Range Rover sales were 1,221 units, up 6 percent from 1,156 in January, 2013. The Range Rover was awarded the 2014 Polk Automotive Loyalty Award in the Luxury Full Size SUV category in January.

Jaguar

For the month of January, the Jaguar XF was the Jaguar volume and growth leader with 658 units sold, up 29 percent from 511 sales in January 2013 (highest ever January for XF). The current MY XF lineup includes the new 2.0T model as well as all-wheel-drive and V-6 options.

The F-TYPE convertible sports car added 177 units this month. The F-TYPE Coupe was introduced at the Los Angeles International Automobile Show in January and goes on sale in spring, 2014. The F- TYPE Coupe launch campaign, British Villains, kicked off with Jaguar’s first advertisement in the broadcast of the Super Bowl. The .60 Spot, Rendezvous has become Jaguar USA’s most popular YouTube video ever with 8.3 Million views in only 6 days.