November 2013: American Honda Motor Co.

[William Maley]

12/03/2013 - TORRANCE, Calif.

American Honda Posts Second-Best November Sales on Record; Acura Posts nearly 19-Percent Increase on Record Light-Truck Sales

• CR-V sets second consecutive monthly record
• Acura RDX sets 19th consecutive monthly record
• Acura light trucks post record November sales on strength of all-new MDX and RDX

American Honda Motor Co., Inc. today reported November 2013 U.S. total sales of 116,507 units, a decrease of 0.1 percent compared with record November 2012 sales (down 3.9 percent based on the Daily Selling Rate, or DSR*). Year-to-date sales reached 1,390,057, an increase of 7.8 percent. Honda Division November sales reached 101,948, a decrease of 2.3 percent when compared to record division sales last November. Acura Division posted sales of 14,559, an increase of 18.9 percent compared to November 2012.

Honda

• CR-V set its second consecutive monthly record for November, with sales of 23,509, up 5.3 percent from November 2012
• Accord, recently named 2014 Green Car of the Year, was Honda's best-selling model in November with sales of 27,093, up 3.2 percent for the month and up 10.6 percent for the year versus 2012
• Honda Division year-to-date sales top 1.2 million, up 7.9 percent for the year

"With our second-best-ever November sales, we likely extended our retail sales lead despite very aggressive market actions by competitors in key high volume segments," said John Mendel, executive vice president of sales at American Honda. "And we're upping the ante as we approach the close of the year with a significantly updated 2014 Civic going on sale in just a few days."

Acura

• Acura posted November sales of 14,559, an increase of 18.9 percent compared to last November, with Acura light trucks topping a record set in November of 2006
• MDX was the brand's best-selling vehicle in November with 6,091 units, up 80.8 percent compared to last November
• RDX set its 19th consecutive monthly record with sales of 3,663, up 20.7 percent compared to last year

"It's gratifying that the new MDX has sparked such a strong customer response so shortly after we hit a home run with RDX," said Jeff Conrad, vice president and general manager of Acura sales. "It's clear we've found the sweet spot of the luxury SUV market."

[Drew Dowdell]

The CR-V is one of the oldest and most dated and most behind in the class... how do they still move this many each month. Throw a dart at a board with small mid-size crossovers not including the CR-V and as long as you don't hit a Mitsubishi, you're probably better off in whatever you hit.

Even with the Verano's nearly 25% drop this month, they still sold almost twice as many as Acura moved ILXes.

overall, a pretty crappy month for Honda.