2016 Cadillac CT6 To Arrive At Dealers In March, Start At $54,990

Sweet, the packaging and pricing is great and I think will be very successful for Cadillac.

If anyone uses the price config for the CTS on Cadillac's website, the new N/A V6 pricing is a huge mess. Starts at $55k for base, mid-level is nearly $60k, and tacking on the new "V-Sport" track package makes it cost more than the ACTUAL 3.6TT V-Sport. What the hell.

I don't get how the CTS fits in with the CT6 pricing. If they're going aggressive with the CT6, they should have brought down the CTS volume-selling V6.

Pretty aggressive pricing on the CT6, but I figured they would want to price it close to the E-class.  I still don't get why the 2.0T is in this car for $2,000 more buyers get a V6 and AWD, no one is going to buy that 2.0T model anyway, it shouldn't even be there.   The twin turbo V6 price seems good, but $84k for the Platinum seems steep.  I wonder what a Platinum has over a twin turbo model that makes it cost $19,000 more.

CTS pricing is messed up, too many trim levels, and too may trim levels on the different engines, and it is just confusing to figure out.  They try to make the CTS look cheap with the $44k base price, but as mentioned a V6 becomes $55k which is what a CT6 V6 costs.  And then they have Luxury, Performance, Premium trims, but it isn't clear what is better or what packages include the other.  Why not just offer base, a stand alone luxury package and a stand alone performance package and let buyers pick neither, one or both packages.

I hope the alpha-numeric model naming backfires and then Cadillac can bring back DeVille, Fleetwood, Eldorado, Seville, etc.

I don't care how those names are supposed to translate into Chinese. Cadillac is supposed to be the standard of the world.

Let the world come to Cadillac. Not the other way around.

Amen.  I'd even say you could use the "Aurora" name plate to replace ATS so you have the classic names for the larger cars.

There may be a time and place where Olds and Pontiac make a comeback. Those names need to be saved for such an occasion.

Regarding the ATS, it should be the DeVille line. Cadillac can market the ATS instead as a Sedan DeVille and A Coupe DeVille.

Will they make a convertible like the Camaro's drop-top?

That would be a great return to the marque's glory.

Olds and Pontiac are never coming back.  Although "Aurora" is the only name from either brand I think Cadillac could use, because it is a good sounding name, it had a short run at Oldsmobile, and was originally used for a Cadillac concept car.  Cadillac doesn't really have enough names to cover all the models, so they have to invent some new ones, or recycle some from dead brands.  I think they'll stick with the alphabet soup names until Johan is gone.

So Cadillac is going the typical Korean brand "value" route? Offer a lot of features for not a whole lot of money on the base model.

That's interesting. I thought this car would start at around $65-67k and end at around $78-80k.

But that's one hell of a price spread between top and bottom. And if all the press cars in the Detroit show were high content models, I'm not convinced that this car will deliver the solidity and refinement of a luxury product.

Sure, you can pander to folks that value features and spec sheets. But I would think that's NOT the kind of buyer Cadillac should go for.

How is this car even viable at a $54k starting price? In any case, it's a brilliant product. But I don't think its luxury.

So Cadillac is going the typical Korean brand "value" route? Offer a lot of features for not a whole lot of money on the base model.

 

That's interesting. I thought this car would start at around $65-67k and end at around $78-80k.

 

But that's one hell of a price spread between top and bottom. And if all the press cars in the Detroit show were high content models, I'm not convinced that this car will deliver the solidity and refinement of a luxury product.

 

Sure, you can pander to folks that value features and spec sheets. But I would think that's NOT the kind of buyer Cadillac should go for.

 

How is this car even viable at a $54k starting price? In any case, it's a brilliant product. But I don't think its luxury.

Because it is unlikely to be the only car on this platform.   There is still the CT8 which we know about, and that leaves a CT7 for us to wonder about.

And then there is also Buick with the strong desire to create an Avenir level product and a Riviera level product. 

Edit:   Can you imagine.... shortening this down a bit to make a Buick Riviera Grand Touring Coupe?    Long flowing sexy lines without the hard nose aggression of the Germans or Cadillac.  Soft and swoopy with a hint of the boat tail...it'd weigh in around 3500lbs in base Turbo-4 RWD form and it could be optioned up into the low $60s with a detuned 3.0TT.....    </imagining>

 

So Cadillac is going the typical Korean brand "value" route? Offer a lot of features for not a whole lot of money on the base model.

 

That's interesting. I thought this car would start at around $65-67k and end at around $78-80k.

 

But that's one hell of a price spread between top and bottom. And if all the press cars in the Detroit show were high content models, I'm not convinced that this car will deliver the solidity and refinement of a luxury product.

 

Sure, you can pander to folks that value features and spec sheets. But I would think that's NOT the kind of buyer Cadillac should go for.

 

How is this car even viable at a $54k starting price? In any case, it's a brilliant product. But I don't think its luxury.

 

 

Because it is unlikely to be the only car on this platform.   There is still the CT8 which we know about, and that leaves a CT7 for us to wonder about.

 

And then there is also Buick with the strong desire to create an Avenir level product and a Riviera level product. 

 

I don't really want to indulge into how an Avenir-like product would fit in, because it'll detract from the thread.

If it's really well received, I'm not sure if Cadillac should under-price themselves in this larger car segment. 

Well, as I mentioned in other threads, the 4-cylinder was designed for the China market. They're building them in Michigan so if it already will meet all federal regs, what's the harm of letting a few 4-cylinders wander off to US dealers also?  Cadillac expects the bulk of the sales to be the V6 model and V6TT model coming in second.   If they don't get enough sales of the 4-cylinder, they can cancel it in the US and just send them to China.

Well, as I mentioned in other threads, the 4-cylinder was designed for the China market. They're building them in Michigan so if it already will meet all federal regs, what's the harm of letting a few 4-cylinders wander off to US dealers also?  Cadillac expects the bulk of the sales to be the V6 model and V6TT model coming in second.   If they don't get enough sales of the 4-cylinder, they can cancel it in the US and just send them to China.

Let me clarify.

I think both the 2.0T and LGX powered versions are redundant. I'm very sure they'd be better off going straight for the moon with the 3.0TT.

I see no harm either. But that's the point. Cadillac doesn't need more filler, more build-up of products that are mid tier. They need absolute segment busters. And this car is, at the core engineering level, a segment buster. But everywhere else I just can't get over the missed potential, like the interior for starting point. 

And this pricing actually turns me off. Where's the pride of being a Cadillac? Freaking price it like one, it's not a Hyundai of the luxury brands.

Well the 2.0T is a necessity because of displacement taxes in China. They have to offer a 2.0T there.  They actually offer an XTS 2.0T in China as well, that one isn't sold here obviously, though I'm not sure where it is built.

Olds and Pontiac are never coming back.  Although "Aurora" is the only name from either brand I think Cadillac could use, because it is a good sounding name, it had a short run at Oldsmobile, and was originally used for a Cadillac concept car.  Cadillac doesn't really have enough names to cover all the models, so they have to invent some new ones, or recycle some from dead brands.  I think they'll stick with the alphabet soup names until Johan is gone.

Yep you are right bring back the old Stereotyped names that conjures up the old image as well as the name used on an Olds when it failed. Real Smart.

You style it, Market it and build it right the name matter little.

I think I am going to start a web site and post photos of the past Cadillac owners The People of Cadillac much like the People of Walmart and just let you see the kind of people you want to bait. We may even see you there.

If you want to move to the future you must let go of much of the recent past and dig deeper to when Cadillac really was the standard.

This car also while it will be a great car is the last of the old admins cars. This is not Johann's car as it is the one the old admin wanted as a flagship and Mark Reuss had to fight for everything it got. The CT8 will be the new path and this one will still help Cadillac in the turn around but it is not the total new direction.

Also while these prices are good keep in mind we still have a V8 version to come yet so we have not yet seen the full package.

Cadillac is pressed to sell product.  Bottom line.  The competition has spoken, and with a loudspeaker, thus here we are.  Lessons learned from ELR and other killed products seems to have taken and it's nice to see. Customers learned long ago that value should not equate to cheap, and that boutique stores are the ones that usually close first in the mall when economies are limping along.

Anyway, they priced it right.

Oh, and I called it exactly 

Nothing against the car, but WTF are you doing Cadillac?

I think they'll get 500 sales a month, mostly stolen of the XTS, with this price. Cadillac had to price it low.

I think they'll get 500 sales a month, mostly stolen of the XTS, with this price. Cadillac had to price it low.

I think they'll do better than that. They sell 2k XTSes a month now and they're not all base models. Even a mid-range FWD XTS is $54k.

Cadillac is pressed to sell product.  Bottom line.  The competition has spoken, and with a loudspeaker, thus here we are.  Lessons learned from ELR and other killed products seems to have taken and it's nice to see. Customers learned long ago that value should not equate to cheap, and that boutique stores are the ones that usually close first in the mall when economies are limping along.

 

Anyway, they priced it right.

Oh, and I called it exactly 

No! They did not learn their lesson. The ELR was doomed because it was simply not enough car for the money.

This car is. I refuse to accept that Cadillac cut corners on this car in the interior and styling because they want to compete against Hyundai, Kia, Lincoln and Acura.

Because that's not a compliment of those brands.

This is a white flag. Sure, sell the 2.0T in China because it's the only was possible. But here? C'mon nobody is fooled. This is a luxury product. Which means it needs to make money. All this top notch engineering has to cost a lot. And so far, with only one vehicle on the platform, it doesn't look rosy. 

This isn't the case of Ford for example with the F150 bringing in all this new technology and quickly making up the initial investment costs due to huge volumes.

All of the vehicles on this platform that could be created combined aren't going to be volume sellers. 

What that HELL is GM doing? The pride of Cadillac is at stake. The moment that I can bring Lincoln and Hyundai in the price realm of the big luxury Cadillac's, something is not right.

 

Cadillac is pressed to sell product.  Bottom line.  The competition has spoken, and with a loudspeaker, thus here we are.  Lessons learned from ELR and other killed products seems to have taken and it's nice to see. Customers learned long ago that value should not equate to cheap, and that boutique stores are the ones that usually close first in the mall when economies are limping along.

 

Anyway, they priced it right.

Oh, and I called it exactly 

 

No! They did not learn their lesson. The ELR was doomed because it was simply not enough car for the money.

 

This car is. I refuse to accept that Cadillac cut corners on this car in the interior and styling because they want to compete against Hyundai, Kia, Lincoln and Acura.

 

Because that's not a compliment of those brands.

 

This is a white flag. Sure, sell the 2.0T in China because it's the only was possible. But here? C'mon nobody is fooled. This is a luxury product. Which means it needs to make money. All this top notch engineering has to cost a lot. And so far, with only one vehicle on the platform, it doesn't look rosy. 

 

This isn't the case of Ford for example with the F150 bringing in all this new technology and quickly making up the initial investment costs due to huge volumes.

 

All of the vehicles on this platform that could be created combined aren't going to be volume sellers. 

 

What that HELL is GM doing? The pride of Cadillac is at stake. The moment that I can bring Lincoln and Hyundai in the price realm of the big luxury Cadillac's, something is not right.

 

GM only has to look at continued sales slides of the CTS, to recognize that introducing a product that looks 90% identical, is sized 15% larger, will not bring in volume if priced 40-50% higher.

They priced it wisely.

Cadillac has a bunch of new product in the pipeline... the list I made earlier was only my own hypothetical.   The only one that has been discussed by GM people so far is the CT8.

I hope the CT8 blows this thing away.  Really the CT8 should blow the Escalade away if they do it right.

If they did a Buick version of the CT6, does the Buick get the 2.0T as the base engine and the 3.6 V6 as the range topper?  And how do they price that, $39,995 for the 2.0T and $44,995 for the V6 model?  And should they build such a car, doesn't that just crush CTS sales even more.

I also think Lincoln should make the base Continental twin turbo V6 and price it under $50k.  Lincoln has to go for the kill against the likes of the Acura RLX, Volvo S90, Lexus ES and the Cadillac XTS.

The miniscule price diff between the 2.0t RWD and v6 AWD shows me that there will only be a handful of 2.0t RWD's built, and they probably are for CAFE as much as anything.  Some folks may not want the weight and bulk of the v6 and AWD and so a 4 banger with RWD only helps the public relations side, they can publish a curb weight in ads and articles that is ridiculous low.  My only wish here is the 2.0 was a 2.3 for this car.

That said, if they make 500 of these 2.0t's they will likely sit on lots all model year and then move at the end of the year when 6-10 grand is on the hood.  The buyer will get what they pay for in that scenario.

The bulk of the buyers will get the plain v6 and AWD, so by pricing them low at the start, those should not need much for incentives.  And, with AWD standard, it will sell well in snow climate locations.

The tt 3.0 is rightfully then an aspirational product priced higher.  this is the first year of a new powertrain and so they won't want to make too many of them, in case they f--cked it up and have to mass recall it for any reason.

I think the CTS will have its pricing and packaging adjusted, and if not so much that, you will see lots of discounts.  I would think Cadillac will cut production of the small ATS and the CTS will actually become the volume model for awhile.

There's not going to be many production inefficiencies from having so many different engine options. Flexible manufacturing and the fact that the facility that will the build the CT6 already has the tooling and expertise to build vehicles with the LTG, LGX and Voltec drivetrains is a big bonus.