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  • William Maley
    William Maley

    By William Maley •

    Honda Standing Firm On Ridgeline

    Honda’s Ridgeline hasn’t been a sales sucess. Sales of the truck have been lackluster since being introduced back in 2006 and refresh for the 2012 model hasn’t helped. That has lead rumors to Honda killing off the Ridgeline and caused American Honda's Truck Planner, Sage Marie issuing a statement saying the truck is staying. However, the statement didn’t say anything about future developments for the truck.

    At the Tokyo Motor Show this week, Autoblog asked American Honda’s President and CEO, Tetsu Iwamura about the Ridgeline’s future.

    "Ridgeline is quite an important model to us. It's the only truck-type of model we have. We're fully aware of the importance of that model and we're trying to make that model grow much more. At this moment, there is no intention to stop the Ridgeline. In order to make Ridgeline much more attractive – in order to enhance Ridgeline – we are studying lots of things at this moment."

    When pressed about if Honda remains fully committed to trucks, Iwamura said they’re in it for the long haul. However, Iwamura said nothing on a second-gen Ridgeline.

    Source: Autoblog

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